Marketing a business in Hobart means reaching a small, connected population and, for many sectors, a large wave of interstate and overseas visitors in summer. The best campaigns here balance local reputation with tourism timing, and they rarely need the spend that Sydney or Melbourne demand.
This guide covers digital marketing agencies in Hobart that work from Greater Hobart, from full service firms on Murray Street and Franklin Wharf to two person paid media shops. All of them run some mix of Google Ads, Meta advertising, social content, SEO and websites.
Look for agencies that put ad accounts in your name, explain reporting in plain terms and can show Tasmanian work similar to yours.
Digital Marketing Agencies In Hobart At A Glance
Company
Based In
Best For
Known For
Kings Digital
Hobart CBD
Established brands and institutions
Strategy, web and campaigns
Gloo Advertising
Hobart CBD
Campaigns across digital and traditional media
Brand, media buying and production
42 Digital
Hobart CBD
Small and mid-sized businesses
Dedicated account managers
Showpony
Franklin Wharf, Hobart
Government and large campaigns
Strategy, creative, film and media
Lightsmith Media
Hobart CBD
Paid search and paid social
Google Ads from $750 a month
Have & Hold Marketing
Hobart and Launceston
Strategy-first small businesses
Social, Meta and Google ads
BrokenImage Creative
Hobart
Content-heavy social campaigns
Photo, video and ads in house
GOOP Digital
Hobart CBD
Regional and community organisations
Google Ads and content marketing
Wakeford Digital
Hobart CBD
Trades and tourism operators
Social ads, video and local SEO
Magic Marketing Solutions
Old Beach
Lead generation for small firms
Funnels, email and CRM automation
Best Digital Marketing Agencies In Hobart
1. Kings Digital — Elizabeth Street Full Service Agency Behind Work For Hobart Airport
Kings Digital works from Level 2 at 9 Elizabeth Street, above the post office in the Hobart bus mall. It is a full service agency with a Tasmanian team covering digital strategy, digital marketing, web development and digital design, including brand development, UI and UX. It lists Google Partner, Meta Business Partner and Shopify Partner status and holds Proud Partner of Tasmania membership.
The agency suits larger organisations that want strategy, campaigns and a website handled under one roof, and it aims for ongoing relationships while also taking on shorter campaign work. Its client logos include Hobart Airport, MyState Bank, AnglicareTAS, the Tasmania Devils, St Lukes and Healthy Heads, and case studies on its site cover Pickle Plumbing, Seedlab, Artable, Fairbrother and Ernest Cutler Constructions. That mix of corporate, community and trade clients shows it can scale a plan to the budget. Pricing is not published.
2. Gloo Advertising — Murray Street Agency Combining Paid Social, Media Buying And Brand
Gloo Advertising is based on Level 11 at 39 Murray Street in the Hobart CBD. Its digital and social team plans content, runs paid campaigns across Meta, Google, TikTok and LinkedIn, and reports on results, while other teams handle brand strategy, websites, photography, video and print. It also plans and books traditional media including TV, radio, press and outdoor, and it displays a Google Partners badge.
Gloo suits organisations that want digital campaigns to sit inside a wider media plan rather than run in isolation. Its portfolio includes the Tasmanian Symphony Orchestra, Derwent Sailing Squadron, Mac Point, the Migrant Resource Centre, Hazell Bros, TasFarm Innovation Hub and Millingtons, which points to experience with arts, community and industrial clients. Having creative, production and media in house means fewer handovers between suppliers. Prices are not published, so contact the Murray Street office for a scope.
3. 42 Digital — Morrison Street Agency Offering Ads, Social, Email And Video
42 Digital is headquartered on Morrison Street near the Hobart waterfront and runs SEO, social media management, Google Ads, email marketing, photography, videography and websites. Each client gets one dedicated account manager, and monthly reports are written in plain English.
It suits small and mid-sized businesses that want one local team to handle most channels without managing several freelancers. The agency says it works with only one business per industry in each area, which avoids a conflict of interest in a market the size of Hobart. Client logos include Henty, Smitten, Solstice and Keep Tas Wild, and case studies cover Pole Divas, Harrington Road and Bins R Done. In-house photo and video production is useful for social campaigns that need regular fresh content. It offers a free discovery call and does not publish pricing.
4. Showpony — Franklin Wharf Office Of A Full Service Agency Behind Quit Tasmania Work
Showpony has a Hobart office on Franklin Wharf alongside offices in Melbourne and Adelaide. It describes itself as full service, covering strategy, brand, creative, visual identity, film, media and digital, which places it at the campaign end of digital marketing rather than day to day ad management.
Showpony suits government agencies and larger organisations running statewide behaviour change or brand campaigns that need TV quality film, paid digital and media planning working together. Featured work on its site includes Quit Tasmania’s “Don’t Let Vaping In” campaign and MACQ01’s “Stories of Tasmania”, alongside interstate work for South Australia’s Department of Human Services and Bridgestone. The Hobart team can draw on staff from its mainland offices, which helps with bigger briefs. Small businesses looking for a monthly ad retainer will probably find a smaller agency on this list a better match.
5. Lightsmith Media — Macquarie Street Paid Media Specialists With Google Ads From $750 A Month
Lightsmith Media works from Level 2 at 162 Macquarie Street. It is run by Andrew, who spent eight years as Head of Media at TPG Telecom across iiNet, Internode and Vodafone Australia, and Hannah, who has a background in photography and education. Services include Google Ads, Meta and TikTok advertising, display and streaming ads, local SEO and WordPress websites.
Lightsmith suits businesses that want experienced hands on their ad spend without paying for a large agency’s overheads. It publishes Google Ads management from $750 a month, month to month, with ad spend billed separately by Google, and it suggests a minimum ad budget of $1,000 a month. Accounts are created in the client’s name and stay with the client. Its Hobart Massage Guru case study reports bookings rising from 17 to 22 a week. It works with a small number of clients at a time, so availability can be limited.
6. Have & Hold Marketing — Boutique Agency With Hobart And Launceston Offices And A Strategy-First Model
Have & Hold Marketing is a boutique agency with offices in Hobart and Launceston, serving clients across Tasmania and the mainland. It offers social media management, Google and Meta advertising, email marketing, website design and builds, and marketing coaching, all built around a signature planning framework it calls The Strategy Experience.
The agency suits owners of dental practices, pilates studios, skincare brands and professional services firms who want a clear plan before money goes into ads. The team includes Kelsey, Kalie and Bianca, and Kelsey runs “Power Hour With Kelsey” coaching sessions for owners who want to handle some marketing themselves. It also publishes practical content through its H&H Playbook blog. Its two offices give it a statewide view, which helps businesses that sell in both the north and south. Pricing is not published.
7. BrokenImage Creative — Hobart Studio Running Google And Social Ads With In-House Photo And Video
BrokenImage Creative is a Hobart studio covering Google Ads, social media advertising and campaign development alongside SEO, websites, branding, photography and video. A 2022 year in review on its site reports digital marketing support for 85 clients that year, along with 20 photo shoots and 12 video shoots.
The studio suits hospitality venues, builders and retailers whose ads depend on good imagery, because it can shoot the content and run the campaigns. Its portfolio and testimonials include CBC Custom Building, North Hobart Pharmacy, Olive & Oak Grazing, Swim Central New Town, Drink Tasmania and The Black Footed Pig, plus work for the Tasmanian Government and the Department of State Growth. One client testimonial credits the agency with roughly doubling its SEO results over twelve months. Prospective clients request a proposal online, and no prices are listed.
8. GOOP Digital — Google Partner Agency With Offices On Macquarie Street And In Geelong
GOOP Digital has a Hobart office on Level 3 at 85 Macquarie Street in addition to its Geelong base, and says it has operated since 2007. Its marketing services include Google search, display remarketing and shopping ads, social ads, organic social media, content marketing, design and websites, and it lists Google Partner qualification.
GOOP suits regional businesses and community organisations that want a long-running agency with a broad toolkit and a local contact. Its focus on regional and community work fits Tasmania well, and every client receives an annual review. Because websites, content and ads are handled together, it is a sensible option for organisations that want their site, blog and campaigns working from the same plan. It names clients such as Champion Blinds, Salt Electrical and Pearls & Roses Bridal, and reports that 90% of its clients rank on Google’s first page for their main keywords, a company figure. Pricing is quoted on enquiry.
9. Wakeford Digital — Liverpool Street Studio Pairing Social Ads With Local Videography
Wakeford Digital works from the ABC Building on Liverpool Street and offers social media advertising, videography, SEO, local SEO and reviews management, websites and logo design. Formerly Domin8 Designs and Domin8 Media, it says it has more than 15 years of experience and over 100 local clients.
Wakeford suits trades, tourism and hospitality businesses that need affordable, measurable social ad campaigns plus locally shot video. Its clients include 1000 Hearts, Ninja Stadium, Wilson Security and One Safe Tasmania, and its case studies include Trout Tales Tasmania and Kuuma Nature Sauna. It is a Tasmanian Proud Partner, Webflow partner and Shopify Partner, offers set packages for small businesses alongside tailored quotes, and says it uses no lock-in contracts. Because the same team handles ads, video and local search, a small business can run a campaign, film the content and update its Google listing without juggling three suppliers.
Magic Marketing Solutions is based in Old Beach in Greater Hobart’s northern suburbs. It runs Google Ads and Facebook Ads with conversion tracking, social media marketing on Facebook, Instagram and LinkedIn, email marketing, CRM automation, marketing funnels and landing pages, plus SEO and website builds.
It suits small businesses, ecommerce stores and B2B service firms that care most about lead volume and follow up. Rather than stopping at the click, the agency builds the funnel and automated emails that turn enquiries into customers. Testimonials come from Derwent Finance, Onlineshowroom and Fitness Australia. Ask for case studies with named clients in your sector, since the results it highlights are for unnamed businesses. The agency also handles content creation, including copywriting, blogs and visuals, so campaigns do not stall waiting on material. Packages are tailored, and a free consultation is offered.
How To Choose A Digital Marketing Agency In Hobart
Who Will Own My Ad Accounts And Data?
Insist that your Google Ads, Meta Business Manager, Google Analytics and Google Business Profile accounts are created in your name, with the agency given access. Several agencies on this list state this upfront. If you leave, you keep your history, audiences and conversion data, which can take months to rebuild.
How Should I Budget For Ad Spend Versus Management Fees?
Management fees and media spend are separate. Among the agencies here, published Google Ads management starts around $750 a month, with a suggested minimum spend of about $1,000 a month so campaigns gather enough data. Ask how the fee scales as spend grows and whether creative production is included or billed separately.
Can They Plan Around Tasmania’s Tourism Seasons?
Hobart demand shifts sharply between the summer festival season and winter, with events such as Dark Mofo changing the pattern for hospitality and accommodation. Ask how the agency adjusts budgets and targeting through the year, and whether it targets interstate travellers as well as locals.
Do They Have Relevant Tasmanian Work To Show?
Ask for two or three Tasmanian examples close to your industry and size. A firm that has run campaigns for a trades business in Moonah or a winery in the Coal River Valley will understand the local audience faster than one working from a generic playbook.
What Is In The Monthly Report?
Reports should tie spend to enquiries, bookings or sales, not just impressions and clicks. Ask for a sample report, check how often you will meet, and confirm who your day to day contact is.
Conclusion
The Hobart digital marketing agencies here range from full service firms such as Kings Digital, Gloo Advertising and Showpony to focused specialists such as Lightsmith Media for paid search and Have & Hold Marketing for strategy-first social work. The right pick depends on whether you need a campaign, a monthly ad retainer or a complete marketing function.
Shortlist agencies whose clients look like your business, ask who will run your account day to day, and make sure you own every account from day one. Setting up a new venture? Read our guide to ABN registration before you start advertising.
