Compare the 10 best Moz alternatives for 2027, from Semrush and Ahrefs to Mangools and Majestic, with vendor-checked pricing, limits and who each tool suits.
Moz Pro is one of the oldest SEO platforms on the market. Moz started life as SEOmoz in 2004, bought the rank tracking company STAT in 2018, and has been part of Ziff Davis since 2021, when it was acquired through Ziff Davis subsidiary iContact and folded into the Moz Group. Today the company sells Moz Pro alongside Moz Local and STAT, and its Domain Authority score is still the metric many clients, publishers and link buyers ask about first.
Pricing is where most searches for Moz alternatives begin. On Moz’s own pricing page, an entry-level Starter plan for a single website costs $49 a month. The Standard plan costs $99 a month, or $79 a month when you pay yearly, and includes one user, three tracked sites, 300 tracked keywords and 150 keyword queries a month. Medium ($179 monthly or $143 yearly) adds a second user and raises keyword queries to 5,000, and Large ($299 monthly or $239 yearly) includes three users and 25 tracked sites. Moz has also added AI visibility features to every plan, including AI Overviews by keyword and prompt tracking across GPT, Gemini and Google AI Mode, with 150 to 600 tracked prompts depending on plan.
That is a fair offer, but it does not suit everyone. Teams that run heavy keyword research hit the 150-query cap on Standard quickly. Agencies that need more seats pay a step up to Medium or Large just to add people. Others want a deeper link index, daily rank tracking at lower cost, competitor traffic estimates or a dedicated crawler. The ten tools below are the ones buyers most often put on a shortlist against Moz Pro, with prices taken from each vendor’s own pricing page in October 2026. If you are also weighing the two biggest names directly, our guides to the best Semrush alternatives and the best Ahrefs alternatives cover those markets in more depth.
Moz Pro Alternatives At A Glance
Tool
Starting Price
Best For
Standout Feature
Semrush
$139/mo ($117.33/mo billed annually)
Teams that want one suite for SEO, content and AI visibility
Free plan plus SEO and AI search toolkits in one platform
Ahrefs
$29/mo Starter; Lite from $129/mo
Link building and competitive content research
Up to 5 years of historical data on Advanced
SE Ranking
$129/mo ($103.20/mo billed annually)
Agencies and consultants tracking many keywords
2,000 daily tracked keywords on the entry plan
Mangools
$18.85/mo billed annually
Freelancers and small sites on a budget
Five tools plus AI Search Watcher PRO in one bundle
Serpstat
$50/mo billed annually
Small teams that need API access cheaply
3 users and API on the $100 Team plan
SpyFu
$39/mo
PPC and SEO competitor research
10+ years of historical ranking and ad data
Similarweb
$125/mo billed annually ($199 monthly)
Market and traffic benchmarking
Traffic estimates built on real user data
Ubersuggest
$12/mo or $120 lifetime (as shown to us)
Site owners doing their own SEO
One-time lifetime plans
Screaming Frog SEO Spider
Free up to 500 URLs; $279/user/year
Technical audits and site migrations
Desktop crawler with a free tier
Majestic
$49.99/mo
Link analysts and domain buyers
Trust Flow and a Historic Index back to 2006
Best Moz Pro Alternatives For 2027
1. Semrush: The Broadest All-In-One SEO And AI Visibility Suite
Semrush is the tool most Moz Pro users compare first because it covers the same ground (keyword research, rank tracking, site audits, backlinks) and then adds competitive research, content tools, local SEO and AI search visibility in a single account. Its pricing page now frames the product as an SEO plus AI search platform, with AI visibility features included in paid plans rather than sold as a separate toolkit.
The SEO plan costs $139 a month, or $117.33 a month billed annually, and covers five websites and 500 tracked keywords. Starter costs $199 a month ($165.17 annually) and adds 50 daily AI prompts. Pro+ costs $299 a month ($248.17 annually) with 15 websites, 1,500 tracked keywords and 100 AI prompts. Advanced and Enterprise are custom quotes. Additional users start at $45 a month. There is a free plan with 10 reports a day across core tools and no credit card required, and paid plans can be tried free for seven days.
Where Semrush beats Moz is breadth. You get advertising research, content and local tools and a large app ecosystem in the same login, and the entry plan tracks more keywords than Moz Standard. Where it falls short is cost per seat: the $45 add-on user fee adds up fast for a team, and the entry price is higher than Moz Standard’s $99. For a deeper look at how it stacks up against its closest rival, see our Ahrefs vs Semrush comparison.
Semrush suits in-house marketing teams and agencies that want to replace several point tools with one platform and are willing to pay for the convenience.
2. Ahrefs: Link And Content Research With A $29 Starter Tier
Ahrefs built its reputation on backlink data and has grown into a full SEO suite with Site Explorer, Keywords Explorer, Site Audit, Rank Tracker and Brand Radar for AI visibility. For Moz users whose main job is link research, competitor content analysis or digital PR, it is the most common switch.
Ahrefs lists a $29 Starter plan, then Lite at $129 a month (one user, 750 tracked keywords, 1,000 credits per user, six months of history), Standard at $249 (2,000 tracked keywords, unlimited credits, two years of history), Advanced at $449 (5,000 tracked keywords, five years of history) and Enterprise at $1,499 a month with an annual commitment. Extra users cost $40 to $100 each depending on plan. The pricing page says paying annually saves up to 17% but does not list the annual figures. Brand Radar AI is an add-on from $199 a month, and Ahrefs Free gives site owners limited Site Explorer and Site Audit access at no cost.
Ahrefs beats Moz on historical depth on its higher tiers (up to five years on Advanced), large monthly export allowances (500,000 rows on Lite) and the range of its link research reports. It falls short on price: Lite costs more than Moz Standard, the credit limit on Lite restricts heavy users, and AI visibility tracking is a paid add-on, while Moz includes tracked prompts in every plan.
Ahrefs suits link builders, content strategists and agencies that live in backlink and competitor data every day.
3. SE Ranking: Daily Rank Tracking For 2,000 Keywords On The Entry Plan
SE Ranking is an all-in-one SEO platform with rank tracking, keyword and competitor research, backlink analysis, site audits, content tools and an AI visibility product called SE Visible. It has become a popular pick for agencies that want most of what Moz and Semrush offer at a lower price per tracked keyword.
The Core plan costs $129 a month, or $103.20 a month on annual billing, with 10 projects, one manager seat, 2,000 daily tracked keywords and 250,000 audited pages a month. Growth costs $279 a month ($223.20 annually) with 30 projects, three seats, 5,000 daily keywords and 2 million audited pages. Enterprise is custom. Add-ons include the Agency Pack at $69 a month (annual billing only) with white-label reporting and 30 client seats, and SE Visible from $71 a month, though Core and Growth already include 25 daily AI prompts. A 14-day free trial needs no credit card.
Compared with Moz Standard, Core tracks more than six times as many keywords and updates them daily, and the page lists unlimited backlink research on both main plans. The trade-off is brand recognition: SE Ranking has no equivalent of Domain Authority that clients ask for by name, and the cheapest plan is still $129 on monthly billing, above Moz Standard.
SE Ranking suits agencies and consultants who report on large keyword sets for several clients.
4. Mangools: Five Simple SEO Tools From Under $20 A Month
Mangools bundles five focused tools: KWFinder for keyword research, SERPChecker, SERPWatcher for rank tracking, LinkMiner for backlinks and SiteProfiler for domain metrics. Every plan now also includes AI Search Watcher PRO with 500 monitored prompts, plus API and MCP access. The interface is deliberately simple, which is the main reason beginners move to it from heavier suites.
On annual billing, Mangools Basic costs $18.85 a month ($226.20 a year), Premium costs $26.35 a month ($316.20 a year) and Agency costs $48.85 a month ($586.20 a year). The pricing page says annual plans save about 35% compared with monthly billing and shows the equivalent monthly-rate totals as $366, $486 and $846 a year. Basic includes 100 keyword lookups per 24 hours, 200 tracked keywords with weekly updates and 100,000 backlinks a month, with no extra seats. Premium raises that to 500 lookups and 700 tracked keywords with three extra seats, and Agency to 1,200 lookups and 1,500 keywords with daily rank updates and five extra seats. Refunds are available within 48 hours of payment.
Mangools beats Moz on price and on keyword lookups at the entry level: Basic allows 100 lookups a day, while Moz Standard allows 150 keyword queries a month. It falls short on depth. Rank updates are weekly below the Agency plan, crawl and site audit features are limited compared with Moz Site Crawl, and the link index is smaller than the big suites.
Mangools suits freelancers, bloggers and small business owners who mainly need keyword ideas and basic tracking.
5. Serpstat: Three Users And API Access At $100 A Month
Serpstat is an SEO platform covering keyword research, site analysis, rank tracking, site audits and backlink analysis. It has folded its former LLM Brand Monitor product into the platform as AI Visibility, and it now offers ChatGPT and Claude integration through MCP on team plans.
Prices on the pricing page are shown with the annual discount applied. Individual costs $50 a month ($600 upfront per year, which the page says saves $228 versus monthly billing) and includes five projects, 100 searches a day and 10,000 keyword position checks. Team costs $100 a month ($1,200 upfront, saving $348) with three users, unlimited projects, 500 searches a day, API access and 1,500 AI Visibility checks a month. Agency costs $410 a month ($4,920 upfront, saving $1,068) with 30 users, 5,000 searches a day and white-label reports. A seven-day free trial is available on Individual and Team.
Serpstat beats Moz on value for small teams: three users and API access for $100 a month on annual billing, where Moz Medium gives two users for $143. It falls short on interface polish and on the reputation of its authority metrics, and the Individual plan excludes the API and AI Visibility entirely.
Serpstat suits small agencies and in-house teams that want multi-user access and data via API without enterprise pricing.
6. SpyFu: Competitor PPC And Organic History Going Back 10+ Years
SpyFu focuses on competitor research. Enter a domain and it shows the keywords that site ranks for and buys in Google Ads, along with ad copy history, ranking history and backlink data. It has added a site audit with AI fixes, RivalFlow content recommendations, AI brand monitoring and a ChatGPT integration.
On monthly billing, Basic costs $39 a month with 10,000-row search results and exports, 5,000 weekly tracked keyword rankings and one user. Pro + AI costs $59 for the first month and $119 a month after that, with unlimited results and exports, 15,000 weekly tracked rankings and API access. Team/Agency costs $249 a month with five users and 50,000 weekly tracked rankings. Extra users cost $15 on Basic and $30 on the higher plans. Annual billing gives three months free, which SpyFu describes as a 25% saving, and every plan carries a 30-day money-back guarantee.
SpyFu beats Moz on paid search research, which Moz does not cover, and on historical data, with 10+ years on every plan. It falls short on technical SEO and link metrics, where Moz Site Crawl and Domain Authority are more established, and its rank tracking updates weekly rather than daily.
SpyFu suits marketers who run both SEO and Google Ads and want to see what competitors spend on and rank for.
7. Similarweb: Competitor Traffic Estimates Built On Real User Data
Similarweb is a digital intelligence platform rather than a pure SEO tool. Its core value is estimating traffic, engagement and marketing channel mix for any website, which makes it a market research tool first. Its higher packages add SEO intelligence (keyword research, rank tracking, site audit and backlinks) and AEO intelligence for AI brand visibility.
The self-service packages for entrepreneurs start with Competitive Intelligence at $125 a month billed annually or $199 a month, with one user and three months of historical data. Competitive Intel & SEO & AEO costs $333 a month billed annually or $399 a month and adds the SEO tools, six months of history and 150 tracked AI prompts. The package that also includes ad intelligence costs $542 a month billed annually or $649 monthly. Business and enterprise packages are custom quotes, and a free trial is available.
Similarweb beats Moz on traffic and audience data: Moz does not estimate total traffic, engagement or channel share. It falls short as a day-to-day SEO workbench. The SEO package costs more than Moz Large, it is limited to one user on self-service plans, and its link and crawl features are not its main strength.
Similarweb suits strategists, analysts and growth teams that need to benchmark competitors and markets, not just rankings.
8. Ubersuggest: Lifetime Licenses Instead Of A Monthly Bill
Ubersuggest, from Neil Patel’s company, is a budget SEO tool aimed at site owners who handle their own SEO. It covers keyword research, site audits, rank tracking, competitor analysis and backlinks, and now includes AI search visibility tracking across ChatGPT, Gemini and Google AI Overview, plus a step-by-step SEO training course.
When we checked Ubersuggest’s US pricing page, it showed Individual at $29 a month, Business at $49 a month and Enterprise at $99 a month on monthly billing. Annual billing gets two months free, and a one-time lifetime purchase is also offered, currently promoted at up to 90% off. Individual includes 150 reports a day, one project and 125 tracked keywords per project. Business includes 300 reports a day and seven projects, and Enterprise includes 900 reports a day and 15 projects. Add-ons cost $5 a month each, monthly plans come with a one-time seven-day free trial, and lifetime purchases are non-refundable. Ubersuggest says it has no API plans.
Ubersuggest beats Moz on cost, and the lifetime option removes the recurring bill altogether. It falls short on data depth and team features: backlink rows top out at 10,000 per report on the largest plan, rank tracking is weekly, and there is no API or equivalent to Moz’s long-established authority metrics.
Ubersuggest suits small business owners and solo marketers who want guidance as much as data.
Screaming Frog SEO Spider is a desktop crawler that you install on your own machine. It crawls a website the way a search engine does and reports broken links, redirects, duplicate content, missing metadata, canonical issues and much more. It is not a keyword or backlink database, so it replaces one part of Moz Pro rather than the whole subscription.
A license costs $279 per user per year (£199 in the UK) for one to four licenses, falling to $265, $249 and $235 per license at 5, 10 and 20 licenses. The free version has the same feature list but is limited to crawling 500 URLs. There is no monthly plan; licenses are annual.
Screaming Frog beats Moz Site Crawl for technical depth and control, and the annual price is lower than a single month of most suites. It falls short on everything outside crawling: there is no keyword research, rank tracking or link index, and crawl capacity depends on your own hardware.
Screaming Frog suits technical SEOs, developers and anyone running site migrations or large audits, usually paired with a separate keyword and link tool.
10. Majestic: Trust Flow Link Metrics With A Historic Index Back To 2006
Majestic is a specialist backlink tool. It maintains a Fresh Index updated several times a day and a Historic Index whose data goes back to June 2006, and it scores sites with its own Flow Metrics, including Trust Flow and Topical Trust Flow. For link analysis, Trust Flow plays the same role in many link buyers’ workflows that Domain Authority plays in Moz.
On monthly billing, Lite costs $49.99 a month with one user, 1 million analysis units and the Fresh Index. Pro costs $99.99 a month with one user, 20 million analysis units, the Historic Index, raw data exports, custom reports and Flow Metric history. The API plan costs $399.99 a month with five users and 100 million analysis units. Prices exclude VAT, annual billing is discounted, and Lite and Pro carry a seven-day money-back guarantee for new customers.
Majestic beats Moz on link-only research: its index sizes are published on its site, and the historic data and topical metrics give a richer view of a link profile than Moz’s backlink queries on lower plans. It falls short on everything else. There is no keyword research suite, site crawl or AI visibility tracking, so it works best alongside another tool.
Majestic suits link builders, domain investors and analysts who vet sites by link quality.
How To Choose A Moz Pro Alternative
Which Data Do You Actually Use?
Open your Moz Pro account and check which features you used in the last three months. If it is mostly Keyword Explorer and rank tracking, a lighter tool like Mangools, SE Ranking or Ubersuggest may cover you for less. If it is mostly Link Explorer and Domain Authority checks, Ahrefs or Majestic are more natural fits. If you rely on Site Crawl, Screaming Frog may replace that part on its own. Paying for a full suite only makes sense if you use most of it.
How Many People Need Access?
Seat pricing changes the math more than headline prices do. Moz Standard includes one user, Medium two and Large three. Semrush charges from $45 a month per extra user and Ahrefs from $40. Serpstat Team includes three users at $100 a month on annual billing, SpyFu Team/Agency includes five, and Mangools Premium allows three extra seats. Count your team before you compare plans.
How Many Keywords Do You Track And How Often?
Moz Standard tracks 300 keywords. If you report on thousands of keywords across clients, SE Ranking’s 2,000 daily keywords on Core or SpyFu’s 5,000 weekly rankings on Basic go much further. Also check update frequency: Mangools updates weekly except on Agency, Ubersuggest updates weekly, and SpyFu tracks rankings weekly, while SE Ranking updates daily.
Do You Need AI Search Visibility Tracking?
Moz now includes AI visibility dashboards and tracked prompts in every plan, so dropping it can mean losing that data. Semrush, SE Ranking, Mangools and Ubersuggest include some AI tracking in their plans, Serpstat includes it on Team and Agency, Similarweb includes it from its SEO and AEO package, and Ahrefs sells Brand Radar AI as an add-on. Compare prompt counts and which AI models each tool covers, not just whether the feature exists.
Does Monthly Or Annual Billing Suit You Better?
Most vendors discount annual billing: Moz by 20%, SE Ranking by 20%, Mangools by about 35%, SpyFu by 25% and Serpstat by up to 27%. Screaming Frog sells only annual licenses, and Ubersuggest offers lifetime plans. If you are testing a switch, start on monthly billing or a free trial, then move to annual once the tool has earned its place.
Conclusion
Moz Pro remains a solid, well-known SEO platform, and its Domain Authority metric and new AI visibility features keep it relevant. The most common reasons to look elsewhere are the tight keyword query limit on Standard, the cost of adding users, and the need for deeper data in one specific area.
For a full-suite replacement, Semrush and Ahrefs are the usual choices, and SE Ranking gives agencies more tracked keywords for the money. On a tight budget, Mangools, Ubersuggest and Serpstat cost much less. For specialist needs, SpyFu covers paid search, Similarweb covers traffic and market data, Screaming Frog covers technical crawling, and Majestic covers link analysis.
Whichever direction you lean, use the free plans and trials. Semrush, SE Ranking, Serpstat, Similarweb and Ubersuggest all offer trials or free tiers, Screaming Frog has a free version, and SpyFu, Mangools and Majestic offer money-back windows. Run your own domain and a few competitors through two or three shortlisted tools before you cancel Moz.
