For many businesses, WhatsApp is where deals actually happen. Leads arrive from ads and listings, prospects ask questions and customers confirm orders in chat. A WhatsApp CRM keeps those conversations tied to contacts, deals and tasks, so nothing lives only on a salesperson’s phone.
This list compares two kinds of software: traditional CRMs with strong native WhatsApp integrations, and WhatsApp-first platforms with built-in CRM features. Both can work. The right fit depends on whether WhatsApp is your main sales channel or one of several. Meta bills the WhatsApp Business Platform per delivered message, by category and by the recipient’s country. Marketing templates cost the most, utility and authentication messages cost less, and since 1 October 2026 service replies are also billable once a number passes its 1,000 free service messages in a month. Every provider on this list passes those Meta fees through; what changes is the markup, the platform fee and the tools wrapped around them.
If you only need a shared inbox and automations rather than full pipeline management, our list of WhatsApp automation tools may be a better match.
WhatsApp CRM Software At A Glance
Software
Headquarters
Best For
Standout
Kommo
Miami, USA
SMBs that sell mostly through chat
Pipelines built around conversations
SleekFlow
Hong Kong
Retail and service teams in Asia and the GCC
Social commerce plus CRM sync
Respond.io
Kuala Lumpur, Malaysia
Sales teams running high chat volumes
Lifecycle stages, workflows and AI agents
Zoho CRM
Chennai, India and Austin, USA
Businesses wanting a full CRM at a fair price
Native WhatsApp channel plus Zoho suite
HubSpot
Cambridge, USA
Teams already on HubSpot
WhatsApp in the shared inbox and workflows
Freshsales
San Mateo, USA
Sales teams wanting an all-in-one suite
Freddy AI and Freshchat WhatsApp channel
Bitrix24
Alexandria, USA
Budget-conscious SMBs
CRM, tasks and contact center in one
Trengo
Utrecht, Netherlands
European service and ecommerce teams
Omnichannel inbox with automations
DoubleTick
Mumbai, India
Field and mobile sales teams
Phone-first inbox with lead tracking
Wati
Singapore and Hong Kong
SMBs that want a simple start
Contacts, tags, broadcasts and bots
Best WhatsApp CRM Software In 2027
1. Kommo — Messenger-Based CRM Built Around Chat Sales
Kommo, formerly amoCRM, was designed for businesses that sell through messengers. WhatsApp, Instagram, Messenger and other channels feed into one inbox, and every conversation is attached to a lead card in a visual sales pipeline.
Its Salesbot automations can qualify leads, move deals between stages and send follow-ups without a rep touching them. Kommo is especially popular in Latin America and with service businesses that close deals in chat.
Best for: Small and mid-size businesses where WhatsApp is the main sales channel.
2. SleekFlow — Omnichannel Inbox With Built-In Contact Management
SleekFlow combines WhatsApp, Instagram, Messenger and web chat in one inbox with contact profiles, labels and conversation history. It also syncs with HubSpot and Salesforce for teams that keep a separate CRM of record.
Payment links and catalogs let reps close sales in chat. It is strongest in Hong Kong, Southeast Asia and the UAE.
Best for: Retail and service brands that sell through chat in Asia and the Middle East.
3. Respond.io — Conversation-Led CRM With Lifecycle Stages
Respond.io is a conversation management platform that includes contact lifecycle stages, assignment rules and reporting, so many teams use it as their working CRM for chat. It also integrates with HubSpot and Salesforce for companies that need a separate system of record.
Its workflows automate qualification and follow-ups, and AI agents can handle the first touch. It works best for teams that want conversations, not deals, at the center of the system.
Best for: High-volume chat sales teams that want automation and lifecycle tracking.
4. Zoho CRM — Full CRM With Native WhatsApp Integration
Zoho CRM offers a native WhatsApp integration that lets reps send and receive messages from contact and deal records, with templates and automation rules. Because it is part of the wider Zoho suite, it connects to Zoho Desk, Books and Campaigns without extra tools.
It is a strong value option for businesses that want a complete CRM with WhatsApp built in. Setup takes more effort than a WhatsApp-first tool.
Best for: Growing businesses that want a full CRM with WhatsApp inside it.
5. HubSpot — WhatsApp Conversations Inside The HubSpot CRM
HubSpot supports WhatsApp in its conversations inbox on paid Marketing Hub and Service Hub tiers, so messages are logged against contacts and can trigger workflows. Marketing teams can also send WhatsApp messages from HubSpot automation.
For HubSpot customers it keeps everything in one system. For teams whose sales are mostly in WhatsApp, a WhatsApp-first platform synced to HubSpot can be a better day-to-day experience.
Best for: Companies already using HubSpot that want WhatsApp logged in the CRM.
Freshsales, part of Freshworks, connects WhatsApp through Freshchat so sales conversations appear on contact and deal records. Freddy AI suggests next steps and scores leads, and the suite includes phone, email and sequences.
It is a sensible choice for teams that want an approachable CRM with chat and phone built in, especially if support already runs on Freshdesk.
Best for: Sales teams that want CRM, chat and phone from one vendor.
7. Bitrix24 — All-In-One Workspace With WhatsApp Connector
Bitrix24 bundles CRM, project management, intranet and a contact center. Its open channels let WhatsApp conversations flow into the CRM, where they create leads and deals automatically.
It offers a lot for the price, which makes it popular with small businesses in many regions. The breadth also means a busier interface than focused tools.
Best for: SMBs that want CRM, collaboration and WhatsApp in one low-cost package.
8. Trengo — Shared Inbox And Light CRM From The Netherlands
Trengo is an omnichannel inbox that brings WhatsApp, email, live chat and social messages together, with contact profiles, labels and automation. It integrates with HubSpot, Salesforce, Shopify and other tools for deeper CRM needs.
It is popular with European ecommerce and service businesses that want a tidy team inbox and solid support. Teams needing complex pipelines will pair it with a dedicated CRM.
Best for: European teams that want a shared WhatsApp inbox with light CRM features.
9. DoubleTick — Mobile CRM For WhatsApp Sales Reps
DoubleTick gives sales reps a WhatsApp inbox on their phones with tags, notes, follow-up reminders and lead assignment. Managers see every conversation and can run broadcasts and bots from the dashboard.
It integrates with common CRMs for teams that need a system of record. It suits distributors, retailers and real estate teams whose reps work on the move.
Best for: Mobile sales teams that need WhatsApp lead tracking on their phones.
10. Wati — WhatsApp Inbox With Contact And Campaign Management
Wati is not a full CRM, but its contact management, tags, attributes and team inbox cover what many small businesses need. Integrations with HubSpot, Zoho and Salesforce let teams sync data into a dedicated CRM as they grow.
It is the simplest way on this list to get a team selling on WhatsApp quickly, with room to plug into a bigger system later.
Best for: Small teams starting WhatsApp sales before investing in a full CRM.
How To Choose WhatsApp CRM Software
Is WhatsApp Your Main Channel Or One Of Many?
If most deals close in chat, a messenger-first tool such as Kommo, Respond.io or SleekFlow will feel natural. If WhatsApp is one channel among email, phone and meetings, a full CRM like Zoho CRM, HubSpot or Freshsales with WhatsApp built in keeps one source of truth.
Where Do Your Reps Work?
Desk-based teams can use any web inbox. Reps who work on the road need a strong mobile app, which is where DoubleTick and Kommo stand out.
What Must It Sync With?
List the systems that hold customer data today, such as ecommerce, billing and support. A WhatsApp CRM that syncs both ways with them avoids duplicate records and missed context.
How Will You Automate Follow-Ups?
The biggest wins come from automatic assignment, reminders and template follow-ups. If automation is the priority, compare these options with our list of WhatsApp automation tools.
Frequently Asked Questions
What Is A WhatsApp CRM?
A WhatsApp CRM is software that connects WhatsApp conversations to customer records, deals and tasks, so a team can manage sales and support chats together instead of on individual phones.
Can I Integrate WhatsApp With My Existing CRM?
Yes. Many CRMs offer native WhatsApp channels, and WhatsApp-first platforms sync with HubSpot, Salesforce, Zoho and others. All of them rely on the WhatsApp Business Platform rather than the consumer app.
Do I Need The WhatsApp Business API For A CRM?
For multi-user access, automation and integrations, yes. The free WhatsApp Business app is limited to a small number of linked devices and has no API for CRM sync.
Is A WhatsApp CRM Worth It For A Small Business?
If customers already message you on WhatsApp, a CRM stops leads from slipping through and lets more than one person reply. Several tools on this list are priced for small teams.
Conclusion
Kommo, Respond.io and SleekFlow put WhatsApp conversations at the heart of selling. Zoho CRM, HubSpot and Freshsales bring WhatsApp into a complete CRM. Bitrix24, Trengo, DoubleTick and Wati cover budget, inbox-first and mobile-first needs.
Choose based on where your deals close and where your reps work. For the messaging layer beneath these tools, see our list of WhatsApp Business API providers, and for campaign-focused options, our guide to WhatsApp marketing software.
