YouTube Marketing Strategy: Stats, Trends, Video Formats
Dominic Tarn
Head of Content
01.06.2020
YouTube is a platform where modern video culture is created. It sets trends and forms the demand for new video formats.
YouTube gives brands an unprecedented opportunity to promote their services, create an image, and always keep up with the requests of the target audience.
Video content is ahead of other types of advertising:
64% of users are more likely to buy a product after watching a video about it;
Users stay on the page with the video almost 90% longer than on the page without it;
59% of managers would rather watch a video than read a text;
Posts on social networks with videos have 48% more views.
These video marketing figures suggest that it is not enough to create original clips. The quality is what really matters. Today, you need to develop a cutting-edge video marketing strategy to capture the market. And I’ll help you with it.
In this article, we’ll consider:
Why video marketing is a must-have for your marketing strategy
How to create a successful YouTube marketing strategy in 2020
What YouTube trends will emerge
What YouTube video formats you should focus on in the upcoming year
Let’s get started!
Video Content as a YouTube Marketing Strategy Foundation
Content marketing is like a magic pill for many companies. To present a product and make a consumer want to buy it, a seller should competently influence the audience. Infographics, texts, podcasts, courses, personal brand – everything is used.
But there is one promotion direction that overshadows the rest – video marketing.
Video is a foundation of the YouTube marketing strategy and here is how it becomes a strong tool of influence:
Video simplifies user interaction with information. Unlike texts, videos do not force people to strain and read. Now you can start the video and perceive the information in the background.
Videos combine sound and visual effects in such a way that they evoke emotions, do not leave a user indifferent.
Video content is easy to interact with – from the mobile phone, at any time and anywhere.
The most convenient platform for uploading and watching videos is YouTube.
To add to that, there’s this super useful YouTube money calculator that helps video makers figure out how much they could earn every month and year, just by looking at how their channel’s doing. It’s a great way for creators to get some insight and think about ways to make their videos even better and earn more from them.
It’s the third most visited site after Google and Facebook:
400 minutes of video are uploaded to YouTube every minute;
over 1 billion hours are viewed here daily.
Initially, YouTube was designed for entertainment purposes but today it’s also used for business promotion.
But how to make your YouTube marketing strategy a real lead generation machine in the upcoming year? At least, you should start applying these Youtube trends and video formats.
YouTube Video Formats and Trends You Must Use in 2020
A well-thought-out YouTube marketing strategy should be based on the users’ preferences, interests, and needs of users. Your task is to transform the commercial message into useful material, presented in one of the following YouTube formats:
YouTube Live;
Unboxing video;
“How to” guides;
Users decide;
Videos around the routine;
Trendy themes;
360-degree content;
YouTube ads;
Visual storytelling;
YouTube as a search engine.
YouTube Live
This format of user interaction is one of the most efficient marketing methods as it allows the viewer to interact with the speaker in real-time mode. The YouTube Live function gradually replaces conventional, already recorded videos; people spend8 times more timewatching live videos than watching ready-made videos.
Those who launch live broadcasts allow consumers to influence the content: ask questions, clarify, and in such a way to feel significant and valuable.
If you have never run live broadcasts before, it’s high time to master this instrument.
Unboxing videos
80% of users, before making a purchase, first watch a video tutorial or look for answers to their questions on YouTube. The platform has become a kind of search engine system where you can find answers to each of your requests. How exactly does YouTube affect users’ buying experience? Several types of videos serve this purpose at once:
Unpacking;
Shopping in real-time;
Answers to the question – how and where to buy/find something.
Consumers choose brands when feeling some emotional connection. Thus, unboxing videos as one of the hottest YouTube trends allow companies to establish a positive experience with potential clients and buyers. Video content is the shortest and most promising path to fall in mutual love with customers.
A nice idea is to address some influential YouTube bloggers to hiddenly advertise your product through the unboxing video.
An example of the unboxing video:
Users decide
One of the most promising trends which you should definitely include to your YouTube marketing strategy in 2020 is asking users for help. You can ask the viewers what topic to reveal in the next video and what their interests actually are.
For this, carry out surveys and polls, and urge users to leave their opinions in the comments. All this will help you understand subscribers’ preferences and record further videos based on them. So they are more likely to achieve a business goal.
Videos around the routine
This type of video shows how bloggers and celebrities (or you) start their day and how they get ready for bed. A similar format is in demand among subscribers as it helps them efficiently organize the same daily tasks (morning coffee, house cleaning, training in the gym, makeup removal, etc).
Plus, daily-actions-videos bring bloggers/brands closer to subscribers due to showing the things they have in common with users and that bloggers are ordinary people, too.
“How to” guides
Since Google is the parent company for YouTube, in response to the “how-to” request, the user receives an answer of two types: text and YouTube video formats. 67% of modern youth are sure that they can find information on YouTube on any issue
Are you on your way to develop your brand? Thus, take into account this feature and expand the range of your training and how-to videos. Banal videos recorded at your own discretion no longer surprise users. Use an easy drag-and-drop video editor such as Clipchamp to produce high-quality how-to videos that look truly professional.
An example of a “how-to” guide for a culinary business:
Trendy themes
The primary rule of any marketer is a constant following of trends. You should always keep track of which topics are of the greatest interest at the moment and translate them into your marketing materials.
360-degree content
YouTube video formats with 360-degree content provide breathtaking immersion and an unforgettable experience for viewers. Users seem to be transferred to the picture that they see, reduces the distance between them and a brand/product.
360-Degree Content is one of the most effective ways to present the product in detail and motivate buyers to purchase it, which makes it a real lead generation machine, especially when used in Facebook video ads.
YouTube ads
Advertising on television is becoming less and less popular and profitable; it is replaced by advertising on YouTube. 75% of adults watch YouTube videos in prime time, which shortens brands’ reach for users. You can achieve high lead generation results if you implement the latest YouTube trends in mobile advertising.
Visual storytelling
Users always want to be closer to the stars and brands, so you should create YouTube video formats that provide a feeling of such proximity. Such videos may document events or personal stories, for example.
You can record amateur videos and upload one episode a week to make users eager for the next portion. This really increases user engagement and retention. Try a visual storytelling technique to bring your brand closer to the audience.
An example of a personal story:
Let’s Summarize Info
YouTube is the third most visited site in the world;
People prefer to make a purchase after watching a video overview;
Users watch videos on the go, using mobile devices;
Your videos should answer the questions “how to do something?” and “why should a user buy your product?”;
Quality of the content, its value to the end-user and authenticity brings more results than direct sales & marketing messages;
Authority, expertise, keywords, and reliability are what Google values when ranking your videos;
Define the areas of interest of your users through the surveys and polls before creating every next episode.
Give people what they come to YouTube for – helpful videos that they relax and have fun with. You’re good to go!
Conclusion
You are not able to influence users’ minds. But you can create high-quality video content in accordance with their actual requests, based on the latest YouTube trends and video formats. I hope that the insights provided in this article will help you make the most out of your YouTube marketing strategy in 2020.
The digital space is quite unpredictable and volatile but armed with these tactics, you will be able to surprise your users and make even more sales. Be patient, consistent, data-driven, keep abreast of the latest trends, and set yourself up for success with the above digital marketing tips.
By the way, what are your the most efficient promotional techniques to generate high website conversion? Feel free to share them with our audience!
