Quick answer: IKEA does not run one global affiliate program. Instead, some national IKEA businesses run their own programs through networks, such as Adtraction in Sweden and Norway and Tradedoubler in Germany, where only Germany-based sites are accepted. Rates are commonly reported at around 5%, with Sweden listed at 9%, and cookies are often 30 days. We could not confirm an open IKEA affiliate program for US publishers in 2026, so US sites usually link to alternatives.
IKEA is the world’s best-known furniture retailer, so it shows up constantly in home decor, small space and first apartment content. That is why so many publishers search for an IKEA affiliate program, and why the patchy, country-by-country setup causes confusion.
This guide explains where IKEA programs exist, what they pay and what to do if you are in a market without one. If you are comparing programs, our roundup of the highest paying affiliate programs is a useful starting point.
IKEA operates through national retail businesses, and affiliate programs follow the same pattern. Each market decides whether to run a program and which network to use. That leads to three situations:
Some cashback and sub-affiliate platforms, such as EarnKaro in India, also offer IKEA links. Those platforms share part of their own commission with users rather than giving you a direct IKEA contract.
| Term | Details |
| Program status | Country by country; no single global program |
| Networks reported | Adtraction (Sweden, Norway), Tradedoubler (Germany), in-house (Spain reported), sub-affiliate platforms in some markets |
| Commission rate | Commonly reported at about 5%; Sweden listed at 9% |
| Cookie duration | Commonly reported as 30 days |
| Exclusions | Gift cards reported as excluded |
| Eligibility | Usually limited to sites based in or targeting that country |
| US availability | No confirmed open program in 2026 |
| IKEA Family | A loyalty club, not an affiliate program |
| Cost to join | Free where available |
Where a program exists, IKEA pays a percentage of qualifying online sales made after someone clicks your link. Reviews of the long-running European programs commonly report around 5%, sometimes up to 7%, and aggregated network data lists IKEA Sweden at 9% on Adtraction. A 30-day cookie is widely reported.
Watch for these limits:
IKEA Family is IKEA’s free loyalty club, with member prices and perks. It has no tracking links, no commission and no application process for publishers, so joining it does not help you earn from your content.
Here is the maths for a market with an open program.
Say your Swedish home decor blog sends readers who place 25 online orders a month with an average value of 900 SEK. That is 22,500 SEK in sales. At 9%, you earn 2,025 SEK. At 5%, the same sales pay 1,125 SEK.
Not a single global one. Some countries, such as Sweden, Norway and Germany, run their own programs through networks.
We could not confirm an open IKEA affiliate program for US publishers in 2026.
Commonly reported at about 5%, with IKEA Sweden listed at 9% on Adtraction.
Commonly reported as 30 days.
No. It is a loyalty club with no commissions.
The IKEA affiliate program is really a set of national programs, open in some European markets and absent in others, including the US. If you can join one, expect around 5% to 9% and a 30-day cookie. If not, Wayfair, Target and other home retailers fill the gap.
For more retail programs, browse our affiliate programs hub.