ASOS Affiliate Program 2026: Commission Rates, Requirements And How To Join
Lily Roberts
Senior Marketing Strategist
11.08.2026
Quick answer: Yes, ASOS runs affiliate programmes, but there is no single global programme with one rate. ASOS works through several networks and regional programmes, so your commission, cookie and eligible countries depend on which one you join. Network listings show tiered rates that pay more for new customers, such as 6% for new, 3% for existing and 1% on sale items on Rakuten, and FlexOffers lists 0.8% to 4.8% on its US programme, with cookies of up to 45 days.
ASOS is one of the biggest online fashion retailers for shoppers in their teens to thirties, with thousands of brands and its own labels. That makes it a natural fit for fashion, student and style content in the UK and beyond.
What Is The ASOS Affiliate Program?
The ASOS affiliate programme pays publishers when readers click their links and buy on ASOS. Instead of one in-house programme, ASOS runs region-specific programmes on networks such as Rakuten Advertising and FlexOffers, and Awin hosts an ASOS programme for the Italian market. The network you join decides your rate and which countries you can earn from.
ASOS Affiliate Program At A Glance
Term
Details
Program status
Active through several networks in 2026
How to apply
Through a network hosting the ASOS programme for your region
Commission rate
Tiered by network; Rakuten listing shows 6% new, 3% existing, 1% sale items
Other listings
FlexOffers lists 0.8% to 4.8% (US) and 4.8%, 2.4% and 0.8% app (AU and NZ)
Cookie duration
Up to 45 days on some network listings, 30 days on others
Payouts
Set by the network
How ASOS Commissions Work
Most ASOS programmes pay more for first-time customers than returning ones, and less on discounted items and app purchases. Returns, which are common in fashion, reduce approved commission. Because terms vary so much by network, confirm your rate in the network dashboard before building content around it.
How Much Do ASOS Affiliates Make?
Say your style guides send 300 orders a month at £50 each, or £15,000 in sales. If a third are new customers at 6% and the rest existing customers at 3%, you earn about £600 before returns. A 25% return rate would bring that to roughly £450.
Who Should Join?
Fashion, style and outfit blogs
Student and graduate lifestyle sites
Festival, holiday and occasion wear content
Instagram and TikTok fashion creators
How To Join The ASOS Affiliate Program
Pick your region. Decide which ASOS store your readers use.
Join the matching network. Sign up to the network that hosts that regional programme.
Apply to ASOS. Describe your audience and how you will promote it.
Create links. Link to products, edits and sale pages once approved.
Tips To Earn More
Target new shoppers: First-time customers often earn the highest rate.
Build occasion edits: Wedding guest, festival and holiday outfits convert well.
Link to full-price items: Sale items usually pay the lowest rate.
Yes, through several networks and regional programmes rather than one global programme.
How much does ASOS pay affiliates?
It depends on the network. Listings range from under 1% on some sales to 6% for new customers.
How long is the ASOS cookie?
Network listings show 30 to 45 days depending on the programme.
Conclusion
The ASOS affiliate programme suits fashion publishers with young, style-focused audiences, but rates and cookies depend on the network and region you join. Focus on new customers and full-price items to get the most from it.
