The top UGC agencies for 2027 are inBeat Agency, Creative Milkshake, Spark UGC, Biddyco and Admiral Media, followed by Brighter Click, MediaNug, New Engen, House of Marketers and The Social Outline. inBeat leads for high-volume testing with micro-creators, Creative Milkshake for UGC combined with media buying, and Brighter Click for brands that want fixed, published pricing.
User-generated content, or UGC, is creator-style video made for a brand’s ads rather than for the creator’s own audience. It is the default creative format for TikTok and increasingly for Meta, because it looks like a normal post and can be produced in volume. As TikTok’s ad automation takes over more of the bidding, the number and quality of fresh creatives has become one of the biggest levers advertisers still control.
The agencies below were chosen for their creator vetting, testing discipline and results on TikTok and Meta.
UGC Agencies At A Glance
Agency
Headquarters
Best For
Published Pricing
inBeat Agency
Canada (remote team)
High-volume variant testing with micro-creators
Not published
Creative Milkshake
Quebec, Canada
Multilingual UGC plus media buying
Not published
Spark UGC
London, UK
DTC brands that want UGC ads only
Not published
Biddyco
Culver City, California, USA
Brands spending heavily on Meta and TikTok
Not published
Admiral Media
Remote, 15+ countries
Apps and AI-assisted UGC at volume
From about EUR 10,000 per batch
Brighter Click
Raleigh, North Carolina, USA
Fixed-price UGC packages
From about $4,500 for 12 videos
MediaNug
Not published
TikTok-first performance creative
Not published
New Engen
Seattle, Washington, USA
Retail brands that need creator content at scale
Not published
House of Marketers
London, UK
TikTok content plus influencer reach
Not published
The Social Outline
Not published
Apps and consumer brands on Meta
From about GBP 1,500 per month
How We Evaluated These UGC Agencies
We compared each agency’s service pages, sample work, published pricing, case studies and reviews. No agency paid to be listed. We focused on:
Creator vetting. Strong agencies screen creators for on-camera skill, product fit and reliability.
Testing volume. UGC works through iteration. We favored agencies that deliver many hooks and variations per concept.
Performance focus. We looked for agencies that brief to a hypothesis and learn from ad results, not just deliver files.
Usage rights. Brands need clear rights to run content as ads, including Spark Ads on TikTok.
Pricing clarity. Where pricing is published, we included it.
Best UGC Agencies In 2027
1. inBeat Agency — High-Volume Variant Testing With Micro-Creators
inBeat Agency is a creator and UGC agency with a remote team based in Canada. It sources micro-creators at volume, produces many variations of each concept and tests them in paid campaigns on TikTok and Meta. It also sets up and runs TikTok Shops.
It is the best fit for brands that want a steady flow of new creative and are comfortable letting testing decide what scales.
Creative Milkshake is a performance creative agency based in Quebec, Canada. It produces UGC and motion creative in several languages and can run media buying alongside the creative.
It suits brands advertising in several markets that want creative and media from one team.
Spark UGC is a London UGC agency focused only on UGC ads, without influencer add-ons. It handles creator sourcing, scripting and editing for brands that run their own media.
It is a good fit for DTC brands with an in-house media buyer that just need more strong creative.
4. Biddyco — UGC Creative For High-Spend Advertisers
Biddyco is a performance creative agency in Culver City, California. It works with brands spending large budgets on Meta and TikTok and builds creative strategy around what the ad data shows.
It suits established brands with significant monthly spend. Smaller brands may find its engagement size too large.
5. Admiral Media — AI-Assisted UGC For Apps At Volume
Admiral Media is a performance agency with a remote team across more than 15 countries and badged TikTok partner status. It produces UGC and AI-assisted creative for apps and games, with batches published from about EUR 10,000.
Brighter Click is a Raleigh, North Carolina agency that sells UGC in fixed packages, published from about $4,500 for 12 videos. That makes budgeting simple for brands testing UGC for the first time.
It suits small and mid-sized brands that want predictable costs.
House of Marketers is a TikTok-first agency in London that produces creator content and can also run influencer campaigns that post to creators’ own audiences.
It suits brands that want UGC for ads and organic creator reach from one team.
The Social Outline produces UGC for apps and consumer brands advertising mainly on Meta, with monthly plans published from about GBP 1,500.
It is a budget-friendly option for smaller advertisers.
How To Choose A UGC Agency
Do You Need UGC, Influencers Or Both?
UGC gives you ad creative. Influencer marketing also gives you the creator’s audience. If you need reach, compare our list of top TikTok influencer marketing agencies.
How Many Videos Do You Need Each Month?
TikTok creative tires quickly. Many advertisers need several new concepts each week. Match the agency’s capacity to your ad spend.
Who Owns The Content?
Confirm usage rights, duration and whether you can run the content as Spark Ads or whitelisted ads from the creator’s account.
Does The Agency Learn From Results?
The best UGC partners read your ad data and brief the next round from it. Ask how feedback loops work.
Who Runs The Ads?
Some agencies only make content. Others also buy media. If you need both, see our list of top TikTok Ads agencies.
Frequently Asked Questions
What is a UGC agency?
A UGC agency recruits creators to make authentic-looking video content for a brand’s ads and social channels. It usually handles briefing, scripting, editing and usage rights.
How much does UGC cost?
Individual UGC videos commonly cost from about $150 to over $1,000 depending on the creator and edits. Agency packages often start around a few thousand dollars per month.
What is the difference between UGC and influencer marketing?
UGC is content made for the brand to use in ads. Influencer marketing pays creators to post to their own followers.
Does UGC work on TikTok?
Yes. TikTok ads perform best when they look native to the feed, and UGC is designed to do exactly that.
Can I use AI-generated UGC?
Some agencies offer AI-assisted creative. TikTok requires AI-generated content that shows realistic people or scenes to be labeled, so follow platform rules and be transparent.
Conclusion
inBeat Agency leads for high-volume testing, Creative Milkshake for creative plus media and Brighter Click for transparent pricing. Choose based on how many videos you need, who will run the ads and how closely the agency learns from results. For TikTok specifically, see our TikTok marketing strategy for brands.
