Top BFCM Marketing Agencies For Ecommerce Brands

Black Friday Cyber Monday is the biggest revenue window of the year for most online stores. Shopify merchants alone sold a record $14.6 billion over the 2025 BFCM weekend, up 27% on the year before, and US shoppers spent $44.2 billion online across the five days from Thanksgiving to Cyber Monday, according to Adobe Analytics. Getting it right is worth paying for.

A good BFCM agency does not just send a discount email. It builds the list in October, plans the offer around margins and inventory, warms up paid audiences, stress-tests the store and runs the campaigns hour by hour over the weekend. The agencies below cover the four disciplines that matter most: Shopify builds and CRO, email and SMS, paid media, and full-service growth.

This list is editorial and is meant to be useful all year, because the best time to hire a BFCM agency is in the summer, not in November. For the planning side, read our BFCM marketing strategy playbook.

BFCM Marketing Agencies At A Glance

Agency	Specialty	Platforms	Best For
Swanky	Full-service Shopify Plus growth	Shopify Plus, Klaviyo, Meta, Google Ads	Brands wanting one team for build and campaigns
eCommerce Today	Shopify build plus Klaviyo email and SMS	Shopify Plus, Klaviyo	Brands where email drives BFCM revenue
Flowium	Email, SMS and retention	Klaviyo, Shopify	Lifting repeat purchases around BFCM
craftberry	Shopify development and CRO	Shopify, Shopify Plus	Store speed and conversion before peak
SmartBug Media	Lifecycle marketing and automation	HubSpot, Klaviyo	Brands running HubSpot or B2B ecommerce
CREATE8	Shopify design and development	Shopify	UK brands needing a store ready for peak
JBE Digital	Paid search (PPC)	Google Ads	Brands scaling paid media for the holiday
Conversion Perk	PPC and Amazon ads	Google Ads, Amazon Ads	Marketplace sellers and budget-conscious brands

Top BFCM Marketing Agencies For Ecommerce Brands

1. Swanky — Shopify Plus Builds And 360-Degree BFCM Campaigns

Swanky is a Shopify Plus agency that handles both the store and the marketing around it. Its published BFCM work combines Meta and Google Ads, Performance Max and Klaviyo flows into one plan, built on what performed in previous years.

In one case study, jewelry brand Essential Jewellery passed its entire previous Black Friday revenue by noon on Black Friday 2024 after Swanky ran paid lead generation into a sequence of Klaviyo campaigns sent only to engaged subscribers. That is the kind of joined-up planning that separates a BFCM agency from a channel specialist.

2. eCommerce Today — Shopify Plus Partner And Klaviyo Platinum Master

eCommerce Today is a full-service ecommerce agency founded in 2011, with its team in Brasov, Romania, and clients across North America, Europe and beyond. It is a Shopify Plus Partner and a Klaviyo Master Platinum Partner, and has worked with Klaviyo since 2016.

Email and SMS automation is its strongest lane, which is exactly where a large share of BFCM revenue comes from. The agency says many of its clients reach 20% to 40% of total revenue from automated flows after optimization, and it also covers migrations, CRO, SEO and Google and Meta ads.

3. Flowium — Retention Specialists For Email, SMS And Lifecycle

Flowium is a retention agency that builds email, SMS and lifecycle programs for online retailers, with a focus on Klaviyo and Shopify. Clients describe it starting with a full Klaviyo audit and rebuilding flows before scaling campaign volume.

That approach matters at BFCM, when send volumes spike and deliverability suffers. Flowium’s published BFCM work focuses on growing revenue while keeping engagement healthy under heavier sending.

4. craftberry — Shopify Premier Partner Focused On Conversion

craftberry is a Shopify Premier Partner that has built exclusively on Shopify since 2015 and has launched more than 800 projects. Its in-house team of 30-plus specialists covers design, development, migrations, CRO and A/B testing.

For BFCM, craftberry is the agency to call when the store itself is the bottleneck: slow pages, a weak product page or a checkout that leaks under load. Fixing those before November lifts the return on every other channel.

5. SmartBug Media — HubSpot And Klaviyo Lifecycle Marketing

SmartBug Media was named HubSpot’s 2025 North American Partner of the Year and also partners with Klaviyo on ecommerce campaigns. It publishes a BFCM and holiday email and SMS calendar template and a full customer lifecycle playbook for the season.

It suits brands that run HubSpot as their CRM, including B2B and hybrid ecommerce businesses, and want BFCM tied into longer-term lifecycle marketing rather than run as a one-off.

6. CREATE8 — Shopify Design And Development In Greater Manchester

CREATE8 is a Shopify agency in Stockport, Greater Manchester, that designs and builds Shopify stores for UK brands.

UK retailers preparing for peak season can use CREATE8 to get theme updates, landing pages and promotional features built and tested before the November traffic arrives.

7. JBE Digital — PPC Management From Melbourne

JBE Digital is a Melbourne PPC agency. Paid media is the channel that gets most expensive during BFCM, as competition drives up costs.

An agency that plans audiences and creative early, then manages bids hour by hour over the weekend, protects margin when costs are at their highest. JBE suits Australian and international brands scaling paid acquisition for the holiday period.

8. Conversion Perk — PPC And Amazon Ads For Marketplace Sellers

Conversion Perk is an India-based agency that manages Google Ads and Amazon Ads campaigns for ecommerce brands and marketplace sellers.

Amazon runs its own Black Friday and Cyber Monday events, and sponsored product costs climb sharply. Brands that sell on Amazon as well as their own store can use Conversion Perk to manage both sides of the auction.

How To Choose A BFCM Marketing Agency

The right agency depends on where your BFCM revenue leaks today. Start with these questions.

Which Channel Drives Most Of Your BFCM Revenue?

If email and SMS bring in the most, hire a Klaviyo specialist. If you depend on paid traffic, hire a paid media agency. If the store itself converts poorly, fix that first with a Shopify development and CRO team.

When Can They Start?

Good BFCM agencies fill their calendars by late summer. Hiring in November usually means a rushed audit and recycled campaigns. Book for next year’s peak no later than August.

Can They Show Results From Previous BFCM Seasons?

Ask for year-over-year BFCM numbers from comparable clients, including revenue, margin and email engagement, not just total sales.

Who Will Be Online Over The Weekend?

BFCM runs hour by hour. Confirm who is on call from Thanksgiving to Cyber Monday and how fast they can change offers, budgets or site banners.

How Do They Protect Margin?

Discounting is easy. A strong agency will talk about offer structure, bundles, VIP early access and free shipping thresholds that lift order value without giving away the whole margin.

Conclusion

Swanky is the best all-round BFCM agency for Shopify Plus brands that want one team for the store and the campaigns. eCommerce Today and Flowium are the specialists to hire when email and SMS carry your peak season, craftberry is the choice when the store itself needs work, and JBE Digital and Conversion Perk cover paid search and Amazon.

Whoever you choose, start early, agree the offer calendar in October and make sure someone is on call all weekend. Our guide to holiday email newsletter best practices is a good brief to share with whichever team you hire.