4. Disrupting Data Collection and Crowdsourcing
Marketers will never doubt the importance of data. Reliable data plays a major role in taking a campaign forward to the public. In spite of having so many tools around us, marketers are still failing to create relevant buyer personas
and targeting them properly.
In a survey conducted by Salesforce, analytics concluded that more than half of marketers
can't get a detailed and accurate customer profile because of poor quality data. The sensible thing to understand is, the data will be perfect and accurate only when it is given by the customers themselves.
Blockchain technology and crowdsourcing have joined together and made this task easy by obtaining customers' data in exchange for gifts. In this way, the collected data is absolutely authentic and highly relevant. 5. Revamping Influencer Marketing
It's 2020, and many popular brands came to the conclusion that their target audience believes in word of mouth publicity more than in brand promotions. This gave them a clear idea about what changes they should make in their upcoming marketing campaigns.
That's how according to the Influencer Marketing Hub survey, 63% of renowned brands are thinking about raising their budget for influencer marketing
in the near future.
As a universal technology marketing solution, blockchain provides the necessary regulation for transactions between brand and influencer, ensuring transparency and ultimately providing security to all stakeholders. So blockchain in influencer marketing is a hot trend of 2020! 6. Reshaping the mobile application market
Tech geniuses and experts claim that bringing blockchain into mobile applications will generate billions for dev companies and nearly $6.3 trillion by the end of 2021
. Such optimistic forecasts motivate app developers to design a great number of stunning apps soon but not without the help of the blockchain, of course.
The benefits of using blockchain in mobile app development are undeniable:
- It brings profitable changes to the advertising model.
- It enhances loyalty and reward programs for regular customers.
- It eliminates the involvement of middlemen.
- It simplifies the app approval procedure.
Thanks to acmarket.biz
for preparing such a brilliant infographic on Blockchain In Mobile Application Market