Amazon Associates UK 2026: Commission Rates, Requirements And How To Join
Lily Roberts
Senior Marketing Strategist
11.08.2026
Quick answer: Yes, Amazon.co.uk runs its own Associates programme. It is free to join and pays a fixed percentage of qualifying sales by product category, commonly between 1% and 10%, with “all other categories” listed at 3% on the UK rate card. You earn on items added to the basket within 24 hours of a click, and payments go out in pounds by bank transfer, gift card or cheque.
Amazon is the UK’s biggest online retailer, so for most British publishers it is the first affiliate programme they join. The huge catalogue and high conversion rate make up for low commission on some categories.
This guide covers the UK programme’s rates, the 2026 changes and how to get approved. For the wider picture, read our guide to affiliate marketing in the UK.
What Is Amazon Associates UK?
Amazon Associates UK is the affiliate programme for Amazon.co.uk. You sign up at affiliate-program.amazon.co.uk, list your websites and channels, and create links to any product. When readers click and buy qualifying items, you earn a commission.
Each Amazon store has its own programme. A US Associates account does not earn on Amazon.co.uk sales, so publishers with British readers need a UK account. Amazon’s OneLink can route visitors from other countries to their local store.
Amazon Associates UK At A Glance
Term
Details
Programme status
Active in 2026
Where to apply
affiliate-program.amazon.co.uk
Commission rate
Fixed rates by category, commonly 1% to 10%; “all other categories” listed at 3%
Cookie duration
24 hours from the click for items added to the basket
Payout methods
UK bank transfer, Amazon gift card or cheque
Payout threshold
Commonly reported at £25 for bank transfer; varies by method
Payment timing
About 60 days after the end of the month
Currency
Pounds sterling
How Amazon UK Commissions Work
Commission is a fixed percentage of the sale price of each qualifying item, based on its category. The UK rate card publishes category rates and lists everything not named separately at 3%.
The cookie lasts 24 hours from the click for items added to the basket, as long as the order is completed. A new click through your link resets the window, while a click through another Associate’s link takes over the credit.
2026 brought cuts. UK trade publication Hello Partner and others reported in May 2026 that Amazon had reduced Associates rates by as much as half in some categories and removed some bonuses, and that the cuts were not applied evenly to every publisher. Amazon also updated its Operating Agreement on 14 April 2026. Check your own rate card before planning content.
How Much Do Amazon UK Affiliates Make?
Say your reviews send 3,000 clicks a month to Amazon.co.uk, 8% convert and the average basket is £45. That is 240 orders and £10,800 in sales. At a blended 3%, you earn about £324 a month. Gift guides around Prime Day, Black Friday and Christmas usually deliver the biggest months.
Who Should Join Amazon Associates UK?
UK product review and comparison sites
Parenting, home, kitchen and garden blogs
Tech and gaming YouTubers with British audiences
Book, hobby and craft communities
How To Join Amazon Associates UK
Get your site ready. Publish original content and make your site or channel public.
Sign up. Go to affiliate-program.amazon.co.uk and sign in with an Amazon.co.uk account.
List your sites and apps. Add every website and social profile where you will place links.
Complete your profile. Describe your audience and traffic sources.
Add payment and tax details. Choose bank transfer for the lowest threshold.
Refer qualifying sales. Amazon reviews new accounts after they generate sales, so start linking quickly.
Tips To Earn More
Target UK searches: Use British spellings, pound prices and UK brands.
Use OneLink: Capture US and European visitors too.
Diversify after the cuts: Add UK retailers through Awin, such as Boots and John Lewis.
Disclose clearly: UK rules require clear labelling near links.
Amazon Associates UK Alternatives
Awin: The UK’s largest network; read our Awin review.
Amazon Associates UK is still the easiest programme for British publishers to start with, thanks to its catalogue and conversion rate. The short cookie and 2026 rate cuts mean it works best alongside UK retailers on Awin.
