Amazon Parental Controls In 2026: Fire Tablets, Kids+, Prime Video And Alexa

A calm, step by step guide to Amazon parental controls in 2026: Fire tablet kids profiles, Parent Dashboard, Prime Video PINs, Fire TV, Alexa and purchases.

Amazon has no single parental controls switch. In 2026 the settings live in six places: Amazon Kids child profiles on Fire tablets, the Parent Dashboard at parents.amazon.com, Prime Video PINs and viewing restrictions, Fire TV parental controls, the Alexa app, and your Amazon purchase settings. Set each up once, tell your child what you have turned on, and the household gets far easier to manage.

If you are starting from scratch across every device in the house, not just the Amazon ones, our wider guide to how to set up parental controls is the place to begin, and this page picks up where it leaves off.

What This Guide Covers

• Fire Tablet Child Profiles And Amazon Kids
• The Amazon Kids Parent Dashboard
• Prime Video Parental Controls
• Fire TV Parental Controls
• Alexa And Echo Parental Controls
• Amazon Shopping And Purchase Controls
• Which Amazon Product Offers Which Controls
• Turning Amazon Parental Controls Off And Resetting A Forgotten PIN
• Troubleshooting Amazon Parental Controls
• Frequently Asked Questions
• The Short Version

Fire Tablet Child Profiles And Amazon Kids

Fire tablets have two separate systems, and picking the wrong one is the most common mistake parents make. Amazon Kids is the child profile system: free, for children under 13, with content curation, time limits, web filtering and purchase approvals. Parental Controls is an older feature that password locks an adult profile, and Amazon designs it for users 13 and older.

Create A Child Profile

You can create up to four child profiles, which follow your child across compatible devices.

1. Open Settings on the Fire tablet.
2. Select Profiles & Family Library.
3. Select Add a child profile.
4. Enter your child’s name and date of birth, then select Add Profile. The birth date sets the default age filter.

Set Age Filters And Manage Content

1. Inside the child profile, select the Grownups menu at the top right.
2. Select Settings, choose an adult profile and enter its PIN.
3. Select Launch, or scan the QR code to continue on your phone.
4. Select the Settings icon next to the child profile, toggle Age Filters on and set the range.

Age filters only affect Amazon Kids+ content, not titles shared from your own library. To share or withdraw content, select Grownups, then Manage Content, choose Library, Amazon Kids+, Device storage or Web content, enter the adult PIN and select Done. To block one stubborn Kids+ title, open Settings for the profile, select Remove Content, then Remove Unwanted Amazon Kids+ Items.

Control The Store, Purchases And Activity

Select Grownups, Settings, the adult PIN, Launch, then the Settings icon next to the child profile.

1. Select In-App Purchase Requests to control buying inside apps.
2. Select Store to control browsing and download requests.
3. Go back a level, select Recent activity, then Web, to review browsing.

Reviewing activity works best done openly. Tell your child the history is visible, and the tablet stays a trusted, shared object.

Stop A Child Switching Out Of Their Profile

This is the setting most parents want and most miss. By default a child can tap straight out.

1. From the child profile, select Grownups, then Settings, and enter the adult PIN.
2. Select Other Settings.
3. Select Lock Screen.
4. Toggle Enable Child’s Lock Screen Password on and set the PIN.

That PIN is then required to exit the profile. The same menu holds Enable Camera & Photo Gallery and Set Max Volume. Detail is on Amazon’s Child Profile Settings on Fire Tablet page.

Parental Controls On An Adult Profile

For a teenager aged 13 or over on a standard profile, use the older feature.

1. Swipe down twice for Quick Settings, then tap Settings.
2. Select Profile and Parental Controls.
3. Set Restrict access to current profile to On.
4. Enter and confirm a password, then select Finish. A lock icon appears while it is on.

This password is not your lock screen password and has no online reset. It gates browsing, email, purchasing, Prime Video playback, content types, wireless, the camera and location. Amazon is explicit that it does not remove mature rated content, so it is a gate, not a filter.

The Amazon Kids Parent Dashboard

The Parent Dashboard is the control room: free, no Prime needed, and it manages every Amazon Kids profile across Fire tablets, Kindles, Echo devices and Fire TV. Use parents.amazon.com or the Parent Dashboard app. The separate Amazon Kids+ mobile app was withdrawn from the Apple and Google stores in March 2025. Child profiles left inactive for more than 18 months are removed automatically.

Set Daily And Total Screen Time

1. Open the Parent Dashboard and select a child profile.
2. Select Set Up Screen Time.
3. Toggle Daily Time Limits on.
4. Add limits under Schedule, or drag the slider to cap total daily use.
5. Select Next, choose the days, then Apply Changes.

On the app, choose Set Up Screen Time, Turn on Daily Screen Time, toggle Total Screen Time and apply. Time by Activity Type caps each content type separately, up to 12 hours. Changes here overwrite device settings, so the dashboard wins.

Turn On Learn First

Learn First holds back games and entertainment until a reading or learning goal is met.

1. Open the Parent Dashboard and select a child profile.
2. Select Set Up Time Limits and toggle Daily Time Limits on.
3. Scroll to Learn First and select Add, the pencil icon.
4. Set the goal, then Apply Changes.

It lands better agreed than imposed. A child who knows 20 minutes of reading unlocks the games treats it as a deal.

Use The Screen Time Assistant

New for Amazon Kids+ subscribers, this sets limits by conversation instead of menus. Go to Settings, then Daily Screen Time, select the Screen Time Assistant chat bubble, and type a request such as “block videos after 8 PM”. You can change several profiles at once and undo it.

Adjust Age Filters And The Web Browser

For age filters, go to Settings, then Adjust Age Filter and Theme. On the app, open the profile, select the Settings gear, then Content Filter & Language, and adjust Content Maturity. Amazon notes the 12 and 13 plus settings include some more mature themes.

The Amazon Kids browser has three modes, chosen under Settings, then Fire Tablet Web Browser:

1. Block browsing entirely, removing the browser from the profile.
2. Hand-Selected Websites & Videos, a curated set screened by the Amazon Kids team, the tightest usable option for younger children.
3. Filtered Websites & Videos, a more open mode where children can only click through to allowed sites.

Within filtered mode you can block individual sites, and browsing history appears under Recent activity. The usual follow up question is what happens once a child reaches YouTube through the browser or an installed app, and our guide to YouTube parental controls covers the settings that apply there.

Turn On Purchase Approvals

With Store Access on, every video, ebook and app request needs approval, and Amazon emails or texts you a link to review it.

1. Go to the Parent Dashboard and open the Content tab.
2. Select the child profile.
3. Select Store Access.
4. Toggle In-App Purchase Requests and Store Access on.

A setting called Expanded selection lets children see and request apps not built for kids, such as Netflix and Minecraft. It excludes mature and adult content, but choose deliberately. Amazon’s Parent Purchase Approvals page carries the detail.

Prime Video Parental Controls

Prime Video surprises people. PINs and profile locks apply across all devices, but viewing restrictions apply only to the device you set them up on. Purchase restrictions apply to every profile.

Create A Prime Video Account PIN

The Account PIN is the master key. It locks the account holder’s profile, overrides viewing and purchase restrictions and individual profile PINs, and controls profile creation and deletion.

1. Go to Your Profiles on Prime Video.
2. Select Edit profile, then the account holder’s profile.
3. Select Manage next to Account PIN and locks.
4. Select Create, enter the PIN, then Continue.

Set Viewing Restrictions By Maturity Rating

1. On a PC or Mac, open Prime Video Settings, then Permissions.
2. Select the age restriction you want.
3. Tick the devices it should apply to.
4. Select Save.

The US levels are Kids (All), Older Kids (7+), Teens (13+), Young Adults (16+) and Adults (18+). Because restrictions are per device, tick every television, streaming stick, tablet and phone. A rating that will not stick on the living room TV is almost always a device nobody ticked.

Kids Profiles And Profile Locks

A Kids profile shows only titles rated 12 and under, filters search and blocks purchases entirely. You can have six profiles in total. Create one by hovering over the active profile icon, selecting +Add new, then using Manage profiles. A Kids profile is only as strong as the adult profile beside it, so close that gap:

1. Go to Your Profiles, select Edit profile, then the profile to lock.
2. Select Manage next to Profile / Account PIN and locks, enter your password if prompted, enter the PIN and select Continue.
3. Switch Profile lock on and select Save.
4. On the account holder’s Account PIN and locks page, switch Creation and removal lock on, so nobody can make a fresh profile to sidestep the rules.

One caveat: downloads made on an adult profile stay accessible from Kids profiles. Amazon’s Parental Controls on Prime Video page notes Fire TV keeps separate controls.

If the household streams more than one service, the comparison worth making is with the other big family platform. Our guide to Disney Plus parental controls sets out how profile PINs and content ratings work there, and the two services reward slightly different habits.

Fire TV Parental Controls

Fire TV has two independent systems: device level Parental Controls that PIN protect actions, and Kids profiles.

Turn On Fire TV Parental Controls

1. Go to Settings from your Fire TV menu.
2. Select Preferences, then Parental Controls.
3. Select the Parental Controls option and enter your PIN to activate it.
4. Choose which options to PIN protect: restricted videos, purchases, and opening apps.

On an Echo Show, Fire TV settings sit inside the Echo Show’s own Settings menu.

Create A Kids Profile On Fire TV

1. Say “Go to profiles”, or open Settings and select Accounts & Profile Settings.
2. Select Add Profile, then Create a New Profile.
3. Switch Is this a kids profile? to Yes.
4. Choose a name, birthdate and icon, then select Add.
5. Create a Child PIN, which keeps your child inside the profile.
6. Choose content to share. Kid friendly content and apps you own are preselected.

You can have six profiles, up to four of them Kids profiles. They are not available on Fire TV Cube or some Fire TV built in smart TVs, and inside one you cannot reach Fire TV settings or switch HDMI input.

Alexa And Echo Parental Controls

Alexa controls split between the Alexa app for account wide settings and the Parent Dashboard for child specific ones.

Turn Amazon Kids On For An Echo Device

1. Open the Alexa app and select Devices.
2. Select Device Type, Echo & Alexa, then your device.
3. Select Settings, then Amazon Kids.
4. Turn it on, then follow the prompts to pick a child profile and give parental consent.

This is Alexa Kids mode: kid appropriate answers, filtered music and skills, activity reported to the dashboard.

Turn On The Explicit Language Filter

1. Open the Alexa app.
2. Open More and select Settings.
3. Select Music & Podcasts, then Explicit Language Filter.
4. Switch the feature on.

Not every music service supports explicit filtering. If one refuses to launch afterwards, that is usually why.

Stop Voice Purchasing

1. Open the Alexa app, then More and Settings.
2. Select Account Management, then Voice Purchasing.
3. Select Purchase Controls.
4. Select No one to disable voice purchasing entirely.

To keep it for adults, go to More, Settings, Account Settings, Voice Purchasing, Purchase Confirmation, Manage, and turn Voice code on. Echo time limits sit in the Parent Dashboard under Set Up Time Limits, calling under Communications.

Amazon Shopping And Purchase Controls

The shopping side is where accidental spending happens, governed outside the Kids ecosystem.

Lock Down Appstore In-App Purchases

1. Launch the Amazon Appstore.
2. Select Account, then Settings.
3. Select Parental controls.
4. Select Enable parental controls and enter your Amazon password.

Every in app purchase then needs account verification. To remove the option, go to Account, Settings, In-App Purchasing and switch it Off. Amazon states Appstore purchases cannot be refunded, so prevention is the only control.

Buy Now, Amazon Family And Stored Payment Defaults

What most people still call one click ordering now appears as Buy Now. Once you order with a card, those details become your default Buy Now preference, and the same preferences apply to Alexa, Kindle and other immediate digital purchases. Clear them under Your Purchase Preferences to put a checkout step back between a child and a purchase.

Amazon Family shares Prime benefits and digital content with one other adult, up to four children and up to four teens, with a 2026 caveat: Amazon covers teens added before 7 April 2025 or after 1 January 2026. For wider context, our piece on the impact of screen time and strategies for balance is a useful companion.

Which Amazon Product Offers Which Controls

Product	Controls available	Where you configure it
Fire tablet, child profile	Age filters, content curation, time limits, Learn First, web filtering, purchase approvals, child PIN	Grownups menu and Parent Dashboard
Fire tablet, adult profile	Password gate on browsing, email, purchasing, playback, wireless, camera	Settings, Profile and Parental Controls
Amazon Kids+	All Amazon Kids features, plus ad free premium content and Screen Time Assistant	Parent Dashboard
Parent Dashboard	Time limits, Learn First, age filters, browser modes, store access, activity review	parents.amazon.com or the app
Prime Video	Account PIN, profile locks, viewing and purchase restrictions, Kids profiles	Prime Video Settings, Permissions, and Your Profiles
Fire TV	PIN protection for restricted videos, purchases and apps, plus Kids profiles	Settings, Preferences, Parental Controls
Alexa and Echo	Kids mode, explicit filter, time limits, calling controls, voice purchasing or voice code	Alexa app, plus Parent Dashboard
Amazon Appstore	Password for in app purchases, or purchasing off entirely	Appstore, Account, Settings
Amazon shopping	Buy Now defaults, stored payment preferences, Amazon Family	Your Purchase Preferences and Amazon Family

Turning Amazon Parental Controls Off And Resetting A Forgotten PIN

Controls should come down as children grow, and removing them in conversation matters as much as setting them up.

Turn Off Fire Tablet Parental Controls

1. Swipe down twice for Quick Settings, then tap Settings.
2. Select Profile and Parental Controls.
3. Set Restrict access to current profile to Off.
4. Enter your password. The lock icon then disappears.

If you have forgotten that password, Amazon’s position is blunt: you must factory reset the tablet. There is no email recovery, which is why writing it down at setup is worth the ten seconds.

Reset A Forgotten Fire TV Child PIN

1. When prompted for the Child PIN, enter your best guess.
2. If it is wrong, a reset code appears below the prompt.
3. Visit amazon.com/code and sign in.
4. Enter the reset code, select Continue, then set a new PIN.

Remove Profiles And Switch Off The Rest

To remove a child profile, visit the Parent Dashboard, select the blank profile icon, then the pencil icon, choose Remove Profile and save. To remove it from your account entirely, use Amazon Family and Remove from your Amazon Family.

For Prime Video, go to Settings, Permissions, raise or remove the age restriction, untick the devices and save with the Account PIN. For Alexa, go to Devices, Echo & Alexa, your device, Settings, Amazon Kids, and turn it off. For Fire TV, go to Settings, Preferences, Parental Controls and enter your PIN.

Troubleshooting Amazon Parental Controls

Problem	Likely cause	Fix
Forgotten Fire tablet parental controls password	No online reset, and separate from the lock screen password	Factory reset the tablet, then set and record a new password
Forgotten Fire TV child PIN	Device side PIN needing an account verified reset	Enter a wrong PIN for a reset code, then go to amazon.com/code and sign in
Child exited the kids profile on a Fire tablet	No child lock screen password set, so leaving needs no credential	Grownups, Settings, Other Settings, Lock Screen, Enable Child’s Lock Screen Password
Child switched to an adult profile on Fire TV	No Child PIN was created during profile setup	Edit the Kids profile under Accounts & Profile Settings and set a Child PIN
Time limits not applying on a tablet or Echo	Device assigned to the wrong profile, or device settings changed later	Confirm Amazon Kids is on and the device is on the right profile, then re-apply limits from the dashboard
Prime Video rating not enforcing on a TV	Viewing restrictions are per device and that TV was never ticked	In Prime Video Settings, Permissions, choose the age level and tick that TV, then Save
Adult content visible in a Prime Video Kids profile	Adult profile downloads stay accessible from Kids profiles	Delete those downloads and lock adult profiles with a PIN
New profiles keep appearing to bypass limits	Profile creation is unlocked	Switch Creation and removal lock on from the Account PIN and locks page
Age filter is not hiding a title	Age filters apply to Amazon Kids+ content only	Remove it through Manage Content, or via Remove Unwanted Amazon Kids+ Items
Child profile has vanished	Profiles inactive over 18 months are removed automatically	Create a new profile and re-share content, as the old one cannot be recovered

Frequently Asked Questions

How do I turn off parental controls on my Fire tablet?

Swipe down twice, tap Settings, select Profile and Parental Controls, set Restrict access to current profile to Off and enter your password. To remove an Amazon Kids child profile instead, use Remove Profile in the dashboard.

Is Amazon Kids+ free?

No. Amazon Kids is free and Amazon Kids+ is the paid subscription on top. The free tier covers child profiles, time limits, Learn First, web controls and purchase approvals. Kids+ adds ad free premium apps, books, videos, games and audiobooks for ages 3 to 12.

Can my child exit the kids profile?

By default, yes. On a Fire tablet you close that gap with a child lock screen password under Grownups, Settings, Other Settings, Lock Screen. On Fire TV, set a Child PIN when creating the profile.

What is the difference between Amazon Kids and Parental Controls on a Fire tablet?

Amazon Kids creates a child profile with curated content, time limits and web filtering, for children under 13. Parental Controls is a password gate on an adult profile for users 13 and older, and does not remove mature rated content.

Do Prime Video parental controls work on every device?

Not automatically. The Account PIN and profile locks apply everywhere, but viewing restrictions only cover the devices you tick under Permissions.

How do I stop my child buying things with Alexa?

Open the Alexa app, go to More, Settings, Account Management, Voice Purchasing, Purchase Controls and select No one. For adults, set a four digit voice code under Purchase Confirmation instead.

How many child profiles can I create?

Four on your Amazon account, following the child across compatible devices. Fire TV supports six, up to four of them Kids profiles, and Prime Video allows six.

Why did my child’s profile disappear?

Amazon removes child profiles left inactive for more than 18 months. Once removed it cannot be recovered, though you can create a new one and re-share content.

Can I see what my child has been browsing?

Yes, on the Parent Dashboard homepage and per child under Recent activity, where you select Web. Discuss it openly rather than checking quietly.

Do parental controls stop mature content appearing in search results?

Not entirely. Amazon is explicit that Fire tablet Parental Controls do not remove mature rated content, which may still appear in Apps and Games, Music, Books or search results. A child profile is stronger.

What happened to FreeTime?

It was renamed: FreeTime is now Amazon Kids and FreeTime Unlimited is now Amazon Kids+. The standalone Kids+ app was withdrawn from the Apple and Google stores in March 2025, so the Parent Dashboard app is the mobile companion.

The Short Version

Start with the Parent Dashboard at parents.amazon.com, free and reaching Fire tablets, Kindles, Echo devices and Fire TV from one screen. On a Fire tablet, create a child profile under Settings, Profiles & Family Library, then set a child lock screen password so it cannot simply be exited. In the dashboard, set daily time limits, turn on Learn First, pick a browser mode and switch on Store Access. The same order of operations works on any platform, and our general walkthrough of how to set up parental controls lays it out device by device.

For Prime Video, create an Account PIN, set viewing restrictions under Permissions and tick every device, then lock adult profiles and profile creation. On Fire TV, turn on Parental Controls under Preferences and create Kids profiles with a Child PIN. In the Alexa app, turn on Amazon Kids, switch on the Explicit Language Filter and set voice purchasing to No one. In the Appstore, turn in app purchasing off.

If your child also uses an iPhone, an Android phone or a school laptop, Amazon’s own tools stop at the edge of Amazon’s hardware. A cross device option, covered in our roundup of the best parental control apps, fills the gaps that Fire tablets and Echo devices leave open.

Two habits matter more than any single setting: tell your children what you have turned on and why, and revisit the limits as they grow. Controls that are explained get accepted. Controls that are discovered get worked around. For more, browse the REVERB blog, or see what else we do at REVERB.

Every step above was verified against Amazon’s official help documentation on 11 September 2026, across the Amazon Kids, Fire tablet, Fire TV, Prime Video, Alexa and Appstore help pages on amazon.com.