Generating content for your social feeds is all about being consistent in the quality of your output, making it relevant to your audience, and ensuring there’s enough variety to keep followers engaged.

Publishing ‘behind-the-scenes’ photos and videos is an excellent example of this, as it not only fills any gaps in your content plan but also helps to humanize your brand.

All you need is some inspiration for what aspects of your operations to capture and share with the world, so here are a few to show you what’s possible.

Behind-the-Scenes Social Media Post Ideas To Diversify Your Profile

1. Be proud to highlight your business ethos and company culture

If you’ve worked hard to create a compelling culture within your organization, many elements can be recorded and distributed on social media.

For instance, if you’ve taken strides to close the gender pay gap or make your offices accessible to those with disabilities, you can turn the spotlight on this in your posts. This, in turn, will let people know what values your business brings to the table. 

As a tip, try using emojis that you can copy to bring fun and levity to meaningful online statements.

2. Give customers a glimpse inside your headquarters

While your office, store, factory, or worksite might seem uninteresting to you, this is just because you’re used to visiting it every day. For everyone else, having a tour of your business premises will be a fascinating insight into the inner workings of an organization that they’ve obviously got an affinity for in the first place.

Again, this is about strengthening the bonds between you and your customers and building loyalty in the process.

3. Show off a new piece of equipment or machinery

If you’ve just acquired a new or used bit of kit from a marketplace like Revelation Machinery, this is definitely something you can feature in a behind-the-scenes social media post.

It’s worth documenting the whole process of taking delivery of the equipment, setting it up, using it for the first time, and examining the results that you achieve with it. Cutting short clips of each stage together into an Instagram story or TikTok won’t take long but will result in significant audience engagement and help to justify your latest machinery investment immediately.

4. Build hype for events, conferences, and trade shows

Whether you’ve got an in-house event coming up or you’re attending a trade show to represent your brand, you can feature this in your social media output and quickly generate exciting and entertaining pics and clips that give an even closer look at how your organization and industry work.

Here the aim is to build hype, and you can even collaborate with other brands that are in attendance at the event to get a bit of cross-promotion going.

5. Get the community involved

Remember that your behind-the-scenes output doesn’t just have to focus on what you do in-house but can also include customers and followers in a more direct, interactive way.

For instance, if you’re running polls and competitions on your social media platforms to boost engagement, you can include content that shows your marketing team reviewing entries and feedback from the people who contribute and share reaction videos based on this.

Conclusion

The main thing to remember about any social content you create, whether it’s behind the scenes or otherwise, is that it needs to be aligned with your brand identity and relevant to your audience.

Don’t force a particular angle if it doesn’t fit with what your business stands for or the market that it’s targeting. That way, you’ll maintain authenticity in your social presence.

ReVerb will help you create a truly engaging social media presence for your brand, including behind-the-scenes posts and other exciting creatives. Contact us today for more information about our full-cycle social media marketing services.