Best Etsy Alternatives In 2026

Compare the best Etsy alternatives in 2026 on published pricing, listing costs and transaction fees, from flat rate storefronts to handmade marketplaces.

The strongest Etsy alternatives fall into two camps, and knowing which camp you need saves months of wasted setup. One camp is marketplaces: they bring their own shoppers and charge a cut of every sale. The other is storefront software: you pay a flat monthly fee, keep the whole sale price, and bring your own traffic through search, social and email. Etsy sits in the first camp, and the fee stack there has kept climbing, which is why so many sellers are pricing out the second.

Every platform below was checked against its own pricing page in September 2026. Fees change often, so treat these figures as the published starting point and confirm them at checkout before you migrate a catalog. If you sell files rather than objects, the roundup of digital product marketplaces covers that side of the market in more depth.

Etsy Alternatives At A Glance

This table lines up the best Etsy alternatives by what they cost to start and what they take per sale. Prices are the published list prices in US dollars unless the platform bills in another currency.

Platform	Best For	Pricing From	Transaction Fee
Sellfy	All in one creator storefront	$29 per month, or $22 billed annually	None on any paid plan
Amazon Handmade	Putting handcrafted goods in front of Amazon buyers	Free to apply, Professional plan fee waived after the first month	15% referral fee, minimum $0.30
eBay	Vintage, supplies and volume selling	250 free listings a month	13.6% in most categories, plus $0.30 to $0.40 per order
Big Cartel	Artists with a small, curated catalog	Free for five products	None listed on the plan pages
Faire	Selling wholesale to retail stores	Free to join	15% on Faire sourced orders, 0% on your own
Folksy	British handmade sellers	15p plus VAT per listing	6% plus VAT, totalling 7.2%
IndieMade	A maker website that syncs with Etsy	$4.95 per month	No percentage of sales
Storenvy	A free storefront with optional marketplace exposure	Free	15% on marketplace driven sales
Ko-fi Shop	Creators who already have an audience	Free, Gold at $12 per month	5% on the free tier, 0% on Gold
Payhip	Digital products, courses and memberships	Free	5% free, 2% on Plus, 0% on Pro
Bonanza	Resellers and general merchandise	$14.99 account set up fee	11% final value fee, plus $0.25 per sale
goimagine	US handmade sellers who want a charitable model	$2.50 per month	5% falling to 3.5% by plan

Best Etsy Alternative Options In 2026

1. Sellfy — Flat Monthly Subscription With No Transaction Fee On Any Paid Plan

Sellfy is a hosted storefront built for creators who want one checkout for everything they make. A single store can carry digital downloads, subscriptions, physical stock and built in print on demand products, so an illustrator can sell a poster, a printable file and a monthly membership without stitching three tools together.

Pricing is published as three plans. Starter is $29 per month, or $22 per month when billed annually. Business is $79 per month, or $59 annually. Premium is $159 per month, or $119 annually. Sellfy states clearly that it does not charge a transaction fee, so what leaves each sale is your payment processor’s cut, which Sellfy gives as roughly 2.9% plus 30 cents through Stripe or PayPal. Unlimited products, subscriptions, print on demand and email marketing are on every tier. Business adds product upselling, cart abandonment recovery, custom fields and an affiliate program.

The limitation is the annual sales volume cap attached to each plan: Starter is sold for up to $10k in annual sales, Business up to $50k and Premium up to $200k, so growth pushes you up the ladder rather than leaving you on the cheap tier forever. There is also no built in shopper audience. Sellfy replaces the storefront Etsy gives you, not the traffic, so budget for the marketing you would otherwise get free from Etsy search.

2. Amazon Handmade — Handcrafted Listings In Front Of Amazon Buyers For A 15% Referral Fee

Amazon Handmade is a curated storefront inside Amazon reserved for genuinely handcrafted goods. Sellers apply through Seller Central with information about themselves, their products and their production methods, and Amazon reviews the application to keep mass produced stock out.

The fee structure is simple to model. Amazon charges a referral fee of 15% or $0.30 per unit shipped, whichever is greater, and there are no separate listing fees, so nothing is owed until something sells. The Professional selling plan normally costs $39.99 per month, and Amazon waives that monthly fee for approved Handmade sellers after the first month, which the program page frames as saving roughly $480 a year. Applying is free.

Two things temper the appeal. The first is the approval gate: the review takes time, and a rejection leaves you where you started. The second is that a handmade listing on Amazon still looks like an Amazon listing, competing on the same grid as manufactured goods, with buyers who arrived expecting fast shipping and low prices rather than a maker’s story. The referral fee is also charged on the whole order, so shipping heavy items eat margin quickly. Treat Amazon Handmade as a volume channel that runs alongside a storefront you control, not a home for your brand.

3. eBay — 250 Free Listings A Month And A 13.6% Final Value Fee

eBay is the obvious destination for the parts of an Etsy shop that Etsy has never handled well: vintage stock, craft supplies, spare parts, secondhand and one off inventory that benefits from auctions as much as fixed prices.

Fees are published in detail. Sellers without a Store subscription get up to 250 zero insertion fee listings every month, and pay $0.35 per listing after that. The final value fee is 13.6% of the total amount of the sale in most categories, calculated per item up to $7,500, plus a per order fee of $0.30 on orders of $10 or less and $0.40 on orders above $10. Category rates vary: books and magazines are charged 15.3%, and some categories run far lower. Store subscriptions change both the free listing allowance and the percentages.

The trade off is brand dilution. An eBay listing is a product page in a price driven catalog, and buyers rarely remember who they bought from, which makes repeat business harder to build than on a handmade marketplace. Returns and buyer protection also lean toward the buyer, and a bad case can cost you the item and the shipping. It is a strong channel for stock, a weak one for a maker brand.

4. Big Cartel — Five Free Product Listings For Artists Who Want Their Own Shop

Big Cartel has spent close to two decades serving exactly one customer: the artist, band, printmaker or small label that wants a clean shop of its own without learning an ecommerce platform.

The plans are published as Gold, Platinum and Diamond. Gold is free and allows five product listings. Platinum is $15 per month, or $144 a year, and supports up to 50 listed products. Diamond is $30 per month, or $288 a year, and allows up to 500 listed products. Paid plans add custom domain support, shop design customization and the ability to sell physical and digital products, while Diamond adds abandoned cart recovery, scheduled product drops, unlimited shipping label printing and Zapier connections to thousands of apps. Big Cartel does not list any transaction or listing fee on its plan pages, so the cost of a sale is the subscription plus your Stripe or PayPal processing.

The hard product ceilings are the catch. Five products on the free plan is a demo rather than a shop, and 500 products on the top plan will not house a supplies seller with hundreds of variations. There is also no marketplace attached, so every visitor arrives from something you did. For a maker with a tight catalog and an existing following, that is a fair trade for a low flat bill.

5. Faire — Wholesale Orders From Retail Buyers At 15% Commission

Faire is not a retail marketplace, and that is the point. It connects brands with independent retail stores placing wholesale orders, so instead of selling one candle to one shopper you sell a case of them to a gift shop that reorders.

Joining is free, and Faire publishes its commission plainly for brands based in North America. Orders from retailers Faire introduces carry a 15% commission, with a one time $10 new customer fee applied to that retailer’s first order. Reorders from the same retailer are charged the 15% commission alone. Orders you bring yourself through Faire Direct tools, such as your personalized link or widget, are charged 0% commission, and that retailer relationship stays at 0% afterwards. Payment processing fees apply on top and run from 1.9% to 3.5% plus $0.30 per order depending on how fast you want to be paid.

The limitation is structural. Wholesale needs wholesale margins, which means your costs have to survive selling at roughly half of retail, and it needs the capacity to fill a store’s order on a deadline. If your work is one of a kind, Faire is the wrong shape. If you can make the same thing fifty times, it is the most valuable channel on this page.

6. Folksy — A British Handmade Marketplace With 7.2% Commission Including VAT

Folksy is the closest thing the UK has to a homegrown Etsy, and it is strict about it: sellers must be based in the UK and the work must be their own design and making, which keeps resold and drop shipped goods off the site. Shoppers arrive expecting British craft, and the site’s own counter runs to several thousand British designers and makers.

Costs are published without ambiguity. On the Basic plan, listing an item costs 15p plus VAT. Folksy Plus removes listing fees entirely and gives unlimited listings for £75 billed once annually, or £6.25 per month. Commission on a sale is 6% of the item cost plus VAT, which totals 7.2%, and Folksy does not take commission on postage. That combination makes Folksy notably cheaper per sale than most general marketplaces once your average order value climbs.

The constraints are geography and scale. Non UK makers cannot sell there at all, and even UK sellers should expect a fraction of the search traffic Etsy sends, so Folksy tends to work best as a second storefront that catches buyers specifically looking for British handmade goods. The platform has also had visible reliability wobbles, with login issues flagged on the homepage during our check, which is worth knowing before you make it your only channel.

7. IndieMade — A Maker Website Builder That Takes No Percentage Of Sales

IndieMade is a website builder aimed squarely at artists and crafters who want a real site rather than a shop tacked onto a marketplace profile. A plan bundles product pages, galleries, a blog, a mailing list and a shopping cart into one monthly fee. Its most useful feature for an Etsy seller is the Etsy integration: you can import products directly from Etsy, bulk export listings back to Etsy, and keep inventory synced between the two so a one of a kind piece cannot sell twice.

Pricing is published as four tiers. Basic is $4.95 per month for 10 products, 10 pages and 10 galleries. Standard is $12.95 per month for 250 products with unlimited pages and galleries. Pro is $14.95 per month for 500 products, and Plus is $19.95 per month for unlimited everything. Every plan comes with a 30 day free trial that does not ask for a credit card. IndieMade states that it does not charge a percentage of sales, so the monthly fee and your payment processor are the whole cost. Checkout accepts PayPal, credit cards or check, coupon and discount codes are unlimited, and the store supports over twenty currencies.

The weakness is presentation. IndieMade’s templates feel dated next to modern site builders, and you are still responsible for every visitor, since there is no marketplace behind it.

8. Storenvy — Free Custom Storefront Plus A 15% Marketplace Commission

Storenvy is an unusual hybrid: a free custom storefront with an opt in marketplace bolted to it. You build a branded store on your own subdomain or domain, and you can also list those same products in the Storenvy marketplace, where shoppers browse emerging brands.

Storenvy states that custom stores are free to run, and that the marketplace charges no sign up fee, no listing fee and no monthly fee. What it charges is commission on sales it drives: 15% of the total sale, including shipping, on purchases that come through the marketplace, leaving you the other 85% before payment processing. Its Engage email marketing tool also carries a 15% commission on resulting orders, and the Managed Marketing promotional service carries 25%. Sales you generate yourself and take through your storefront incur only Stripe or PayPal processing.

Two cautions. The commission is calculated on the total including shipping, which quietly raises the effective rate on heavy or bulky items, and attribution is Storenvy’s to decide. The platform has also been quiet for years, with a homepage that promotes browsing more than selling and a fee page that lives in the support center rather than on a public pricing page. It is genuinely free to test, which is the strongest argument for trying it.

9. Ko-fi Shop — Tips, Memberships And Shop Sales At 0% With Gold

Ko-fi started as a tip jar and grew into a full creator commerce page. Alongside one off tips, a Ko-fi page can run memberships with custom tiers, take commission requests with a managed queue, and operate a shop selling both digital downloads and physical goods.

The fee model is published on the homepage as a creator friendly 0% to 5% fee. Free accounts pay a 5% service fee on shop sales, memberships and commissions, with simple tips taking no service fee. Ko-fi Gold costs $12 per month and drops the platform fee to 0% across every payment type, alongside extra customization. Payments are not held by Ko-fi: supporters pay into your own PayPal or Stripe account directly and instantly, so the usual card processing rates apply and payouts are not on a marketplace schedule.

The obvious limitation is discovery. Ko-fi has browse pages, but nobody realistically finds a new ceramicist there the way they stumble onto one in Etsy search, so this only works if you are bringing the audience. Physical fulfilment is also basic compared with a marketplace built for shipping objects, with no deep inventory, variant or shipping profile tooling. As a low cost sales page for an audience you already have, it is hard to beat.

10. Payhip — Free To Start At 5%, Zero Percent On The Pro Plan

Payhip is a storefront for creators who sell more files than objects, though it handles both. One account can sell digital downloads, online courses, coaching sessions, memberships and physical products, with checkout, VAT handling, coupons and an affiliate program included. It fits the Etsy seller whose strongest margin line is printables, patterns or templates.

The pricing is refreshingly blunt. Free Forever costs nothing and charges a 5% transaction fee. Plus is $29 per month with a 2% transaction fee. Pro is $99 per month with a 0% transaction fee. Payhip states that all plans include all features, unlimited products and unlimited revenue, with no feature gating between tiers, so the only thing you buy as you move up is a lower cut. That makes the break even maths trivial: work out your monthly revenue, and move up a tier when the saved percentage exceeds the subscription.

What you do not get is an audience or a physical goods toolkit that rivals a handmade marketplace. Payhip is software, not a storefront with shoppers in it, and its physical product support covers the basics rather than complex variants, made to order workflows or multi rate shipping. For sellers weighing this against similar tools, our comparison of Gumroad alternatives covers the same category in more depth.

11. Bonanza — Free Listings Up To Fifty Items With An 11% Final Value Fee

Bonanza is a long running general marketplace that describes itself as having empowered small businesses for over fifteen years. Sellers open a booth, import inventory from eBay, Etsy, Shopify or a spreadsheet, and list into a catalog that leans toward fashion, collectibles, home goods and general merchandise.

The fees changed in 2025 and are published in the help center. New sellers activating a booth are charged a non refundable $14.99 account set up fee. Listing is free up to 50 active listings, after which a listing fee of $0.03 per item per month applies to listings above that count, capped at $20 per month. The final value fee is a minimum of 11%, charged as 11% on the first $4,000 of an order and a flat 1.5% on any amount above that, with a minimum fee of $0.50. A flat $0.25 transaction fee applies to each completed sale unless you hold an active membership subscription, which removes it. Optional advertising levels run from 11% to 30% of final offer value.

The honest caveat is traffic. Bonanza’s buyer volume is a long way behind Etsy or eBay, the catalog skews toward resale rather than craft, and a non refundable set up fee before your first sale is an unusual ask.

12. goimagine — A US Handmade Marketplace Whose Transaction Fees Fund Children’s Charities

goimagine is a handmade only marketplace for makers and artists based in the USA, covering home decor, clothing, art and jewelry. Its distinguishing claim is the charitable model: the platform states that 100% of transaction fees are donated to charities helping children in need, which gives shops a story to tell buyers that no general marketplace can match.

Sellers pay a small monthly membership rather than listing fees. Starter is $2.50 per month for 25 products with a 5% transaction fee. Growth is $5.00 per month for 100 products with a 4.5% fee. All Star is $10.00 per month for 1,000 products with a 3.5% fee. Stripe processing of 2.9% plus $0.30 applies on top, and the transaction fee is calculated on the product price and shipping combined. goimagine also collects and remits sales tax to the state on the seller’s behalf, which removes a genuine administrative headache for US sellers.

The limitations are scale and eligibility. Makers outside the United States cannot join, and the buyer audience is a small fraction of Etsy’s, so early sales usually come from traffic you send yourself. As a values driven second marketplace with low fixed costs, it earns a place in the mix.

How To Choose An Etsy Alternative

Do You Need A Marketplace Or Your Own Storefront?

This is the first fork and it decides everything else. Marketplaces such as Amazon Handmade, Folksy, Bonanza and goimagine bring shoppers who are already browsing, and charge a percentage for the introduction. Storefront tools such as Sellfy, Big Cartel, IndieMade and Payhip charge a flat fee and hand you the whole sale, but the visitor is your problem. Sellers who leave Etsy purely over fees often forget they were also buying traffic, then watch revenue fall off a cliff. The pragmatic answer for most people is both: a storefront that owns the brand and the customer list, plus one or two sites like Etsy running as discovery channels. Start with the storefront, add the marketplace once the storefront converts.

What Will The Fees Actually Cost At Your Volume?

Percentages and flat fees cross over at a specific revenue number, and that number is the only fair way to rank etsy competitors. A 5% cut on $500 a month costs $25, so a $29 subscription is a bad trade. The same 5% on $4,000 a month costs $200, and the subscription is an obvious win. Do the arithmetic with your real monthly revenue, then check what the percentage is calculated on: eBay charges its final value fee on the total sale, Storenvy takes 15% including shipping, and goimagine applies its rate to product price and shipping combined. Add card processing, which sits near 2.9% plus 30 cents almost everywhere, and any listing or set up cost before you compare.

Are You Selling Handmade Objects, Digital Files Or Both?

Handmade marketplaces enforce handmade rules, and that cuts both ways: it keeps the catalog credible, and it blocks you if part of your range is resold, printed on demand elsewhere or purely digital. If files are a growing share of revenue, a platform with proper digital delivery, license keys and instant download handling matters more than craft credentials, and our guide to the best platforms to sell digital products goes deeper on that. Sellers with a mixed range are usually better served by a storefront that carries physical stock, downloads, subscriptions and print on demand under one checkout, because splitting a catalog across two systems doubles the admin and confuses returning buyers.

Who Owns The Customer Relationship?

On a marketplace, the buyer belongs to the marketplace. You may not get an email address, you cannot market to that person freely, and the platform can change its rules or its search algorithm without warning. On your own storefront, the mailing list is yours and repeat sales cost nothing. This is the single biggest reason established makers move: not the fee percentage, but the fact that a decade of customers stays behind when the platform turns hostile. Faire is a useful middle case, because its Faire Direct tools deliberately reward you for bringing your own retailers by dropping the commission to zero on those relationships.

How Much Setup Work Can You Absorb?

Opening a marketplace shop takes an afternoon. Launching a standalone store means a domain, a theme, product photography, shipping profiles, tax settings, an email tool and a plan for getting found. Be honest about the hours you have. Tools such as Big Cartel and Ko-fi are deliberately shallow and can be live the same day, while a full storefront with print on demand, upsells and automated email will absorb a week before it earns anything. If budget is the constraint rather than time, our guide to starting an online store with no money maps the free routes.

What Happens When You Outgrow It?

Product caps, sales volume caps and plan ceilings are easy to ignore on day one and painful in month eighteen. Big Cartel tops out at 500 listed products, IndieMade’s cheapest plan allows 10, Sellfy’s plans are sold against annual sales bands, and goimagine’s entry tier holds 25 products. Ask how the platform behaves at three times your current revenue, whether your product data exports cleanly, and whether your domain and customer list travel with you. The best etsy alternatives are the ones you can leave without losing the business you built on them.

Conclusion

There is no single replacement for Etsy, because Etsy bundles two different things: software that runs a shop and an audience that fills it. Sellers who want to keep more of every sale should start with a flat fee storefront, own the domain and the mailing list, and treat marketplaces as paid discovery rather than a home. Sellers who need buyers today should pick the marketplace whose shoppers match their work, whether that is Amazon’s scale, Folksy’s British craft focus or goimagine’s handmade only catalog, and accept the commission as the cost of that introduction.

Whichever way you lean, price it out properly before you move. Run one channel well before adding a second, keep your product data and customer list somewhere you control, and revisit the numbers each year, because every platform on this page has changed its fees at least once.