Compare the best Klaviyo alternatives for Shopify and ecommerce brands in 2027, with current pricing, SMS options and where each tool beats or trails Klaviyo.
Klaviyo is the default email and SMS platform for a large share of Shopify brands, and for good reason. Its Shopify data sync, segmentation and prebuilt flows are hard to beat. The catch is how the bill grows. Klaviyo prices its email plans by active profiles, meaning every contact who can receive email from you, whether or not they have opened anything in months. Its Shopify App Store listing shows a free plan for up to 250 active profiles and 500 emails a month, an Email plan at $20 a month for 251 to 500 contacts, and SMS from $15 a month for up to 1,250 SMS/MMS credits.
Those entry prices are reasonable. What pushes brands to look elsewhere is the step-up. Klaviyo’s help center explains that if a paid account goes over its profile limit, it is moved to a higher tier at the next billing cycle, and that a lower profile count does not cut the price by itself unless you pick a lower plan or switch on auto-downgrade. Its own example of an $80 a month plan includes 35,000 emails, with extra sends at $2.29 per 1,000. Text messaging is billed separately from email. For a growing store with a big, partly cold list, that adds up quickly, and many brands discover they are paying for profiles that never buy.
Other reasons come up too: wanting SMS from a dedicated specialist, needing a simpler tool for a small catalog, or pricing by sends instead of contacts. The tools below cover each of those cases. All pricing was checked on the vendors’ own pricing pages and Shopify App Store listings in October 2026.
Klaviyo Alternatives At A Glance
Tool
Starting Price
Best For
Standout Feature
Omnisend
Free; Standard $16/mo (500 contacts)
Shopify brands wanting Klaviyo-style flows for less
Email, SMS and web push in one plan
Mailchimp
Free; Essentials $13/mo
Small stores that want a familiar, simple tool
Broad template library and easy campaign builder
Brevo
Free; Starter $9/mo
Brands with big lists and modest send volume
Plans priced by emails sent, not contacts
Drip
$39/mo (up to 2,500 people)
DTC brands that send often
Unlimited email sends on the entry plan
ActiveCampaign
$15/mo billed annually
Brands that also need CRM and sales automation
Deep automation builder with CRM
Attentive
Custom quote
Mid-market and enterprise SMS programs
SMS, email, RCS and push with AI Journeys
Postscript
$0/mo plus $49 minimum spend
Shopify brands focused on SMS revenue
Low per-message SMS rates by plan
Sendlane
$100/mo
Stores tired of paying per profile
Unlimited profiles, billed on sends
MailerLite
Free; Comfort from $12/mo
Budget-conscious small brands
Clean editor and low entry cost
Shopify Email
10,000 emails/mo free
Early-stage Shopify stores
Built into Shopify admin, no extra app
Best Klaviyo Alternatives For 2027
1. Omnisend — Email, SMS And Push With Prebuilt Ecommerce Flows
Omnisend is the alternative Shopify brands compare against Klaviyo most often. It is built for ecommerce, with prebuilt automation workflows for cart abandonment, welcome series and post-purchase messages, plus popups and forms, web push and SMS. It lists over 330 prebuilt integrations, and Shopify and Shopify Plus are named as core platforms.
The free plan covers up to 250 contacts, 500 emails a month and 500 web push notifications. Omnisend’s Shopify listing puts Standard at $16 a month for up to 500 contacts with 6,000 emails a month, and Pro at $59 a month for up to 2,500 contacts with unlimited emails (fair use up to 60 times your list size), advanced reporting, an AI product recommender and SMS from $0.007 per message. Both paid plans currently carry a 30% discount for the first three months. Lists above 150,000 active profiles move to a Custom plan.
Where it beats Klaviyo: the entry paid tiers are cheaper for similar list sizes, unlimited email on Pro removes send-count worries, and web push is included. Where it falls short: Klaviyo’s segmentation, predictive analytics and data tooling go deeper, and some Omnisend personalization features (dynamic content and the product recommender) are paid add-ons on Pro. For a detailed head-to-head, see our Omnisend vs Klaviyo comparison for medium to large Shopify stores.
Best for Shopify brands that want most of Klaviyo’s ecommerce flows without the same price curve.
2. Mailchimp — The Lowest Learning Curve For Small Stores
Mailchimp, owned by Intuit, is the best-known name in email marketing. Its Shopify app, built by Intuit Mailchimp, syncs customers, products and order data into segments for email and SMS campaigns, so a small store can run abandoned cart and post-purchase emails without much setup.
The free plan allows 250 contacts and up to 500 emails a month (250 a day), with one seat. Paid plans are priced by contact count: Essentials starts at $13 a month (sends up to 10 times your contacts, three seats, flows of up to four steps), Standard starts at $20 a month (12 times your contacts, five seats, up to 200 flows, predictive segmentation and dynamic content) and Premium starts at $350 a month (15 times your contacts, unlimited seats, multivariate testing and phone support). Mailchimp shows a 15% discount for lists of 10,000 contacts and up. SMS is an add-on.
Where it beats Klaviyo: it is easy to learn, the template library is broad, and the entry tiers are cheap. Where it falls short: ecommerce automation on the Essentials plan is very limited, and Mailchimp’s Shopify data depth and revenue reporting are not at Klaviyo’s level. It is also contact-priced, so it does not solve the “paying for cold profiles” problem.
Best for small stores and founders who send newsletters and a handful of automations and value ease of use over depth.
3. Brevo — Pricing Based On Emails Sent Instead Of Contacts
Brevo (formerly Sendinblue) is an email, SMS and WhatsApp platform with a CRM and transactional email built in. Its ecommerce page says it integrates with Shopify, WooCommerce and PrestaShop, and supports cart abandonment messages, product recommendations based on shopping behavior and a rewards program.
Brevo’s help center lists Starter from $9 a month, Standard from $18 a month and Professional from $499 a month, with a 10% discount for yearly billing. Starter begins at 5,000 emails a month and includes segmentation, forms and basic reporting. Standard adds marketing automation, A/B testing, send-time optimization and event tracking. Professional starts at 150,000 emails a month and adds WhatsApp, popups, push, AI segmentation and advanced ecommerce tools such as back-in-stock alerts and coupons. The free plan allows up to 300 emails a day. SMS credits are sold separately.
Where it beats Klaviyo: plans are tied to email volume, so a brand with a large list that sends a few campaigns a month can pay far less than under profile-based billing. Where it falls short: automation is not included until Standard, the best ecommerce features sit on the $499 Professional plan, and its Shopify-native reporting is thinner than Klaviyo’s.
Best for brands with big lists, moderate send frequency and a need for transactional email or WhatsApp in the same account.
Drip describes itself as an ecommerce CRM and marketing automation platform. Its Shopify app offers segmentation on Shopify customer data, a visual workflow builder with prebuilt flows (abandoned cart, back-in-stock, price drop and welcome), onsite popups including spin-to-win, A/B split testing inside workflows and unlimited users. Drip also offers an MCP connection at no extra cost so you can run it from Claude or ChatGPT.
Drip’s pricing page lists one published price: $39 a month for 1 to 2,500 people, with unlimited email sends and a 14-day free trial that does not require a credit card. Above that, Drip says cost is based on the number of active people in your account and your monthly email volume, but it does not publish prices for larger lists. Free migration and onboarding are included.
Where it beats Klaviyo: unlimited sends at the entry tier suit brands that email daily, and unlimited users help teams with agencies or freelancers. Where it falls short: Drip’s site does not list native SMS, so you would need a separate SMS tool, and pricing above 2,500 contacts requires a conversation. Klaviyo also has the larger integration ecosystem.
Best for email-first DTC brands with small to mid lists who send frequently and do not need SMS in the same tool.
5. ActiveCampaign — Marketing Automation And CRM In One Account
ActiveCampaign is a marketing automation platform with a built-in CRM. Its automation builder is one of the most flexible on the market, and it integrates with Shopify, WooCommerce, Stripe and Square. Every plan includes abandoned cart flows through the standard Shopify integration, and the Pro and Enterprise plans add premium integrations for Shopify Plus, BigCommerce and Magento, plus recurring payments.
ActiveCampaign says packages start at $15 a month. Its Shopify App Store listing gives the full ladder: Starter at $19 a month or $180 a year, Plus at $59 a month or $588 a year, Pro at $89 a month or $948 a year and Enterprise at $159 a month or $1,740 a year. Its pricing page bases those figures on 1,000 contacts. At that tier, Starter and Plus include one seat and 10,000 emails a month, Pro three seats and 12,000 emails, and Enterprise five seats and 15,000 emails. Product catalog blocks and coupons start on Plus.
Where it beats Klaviyo: CRM and sales automation are built in, which matters for brands that also sell wholesale or B2B. Where it falls short: it is contact-priced like Klaviyo, the most useful ecommerce features are spread across higher tiers, and its ecommerce reporting is less purpose-built for Shopify stores.
Best for brands running both DTC and wholesale or high-touch sales that want marketing and CRM in one place.
6. Attentive — SMS, Email, RCS And Push Built For High-Volume Programs
Attentive started as an SMS specialist and now covers SMS, email, RCS for Business and push notifications. Its AI layer includes Attentive AI for creating campaigns, AI Journeys for personalized triggered messages, AI Pro for behavior analysis and AI Grow for sign-up experiences. It lists more than 100 integrations and has a Shopify App Store app that connects with Shopify Checkout and tools like Gorgias, Okendo, Rebuy and Loop Returns.
Attentive does not publish prices. Its pricing page says cost depends on message volume, subscriber list size, number of channels and AI tools, and describes the model as usage-based with no credit system. Packages include text only, text and email, and a bundle of SMS, email, RCS and push. AI Essentials is included with all plans, AI Pro and AI Grow are flat monthly fees, and AI Journeys is pay per click. Discounts apply for bundling, and there is a minimum 30-day free trial.
Where it beats Klaviyo: SMS is its core strength, and RCS is part of the offer. Where it falls short: there is no self-serve price list, it is aimed at larger programs, and smaller stores will usually find Klaviyo or the tools above more practical.
Best for mid-market and enterprise brands where SMS drives a large share of revenue and a managed relationship is worth paying for.
7. Postscript — Published SMS Rates From $0.007 Per Message
Postscript is an SMS and RCS platform for Shopify brands. Its Shopify listing calls it “the AI Retention Platform for Shopify brands.” Features include campaigns, automations, unlimited segments, opt-in keywords and, on the AI plan, Infinity Testing, Brand Center and Shopper, its AI-powered one-to-one messaging tool.
Pricing is published. Starter is $0 a month with a $49 monthly minimum spend, at $0.009 per SMS and $0.045 per MMS. Growth is $100 a month at $0.008 per SMS and $0.03 per MMS. Professional is $500 a month at $0.007 per SMS and $0.024 per MMS, and adds enhanced analytics, priority support and API access. Carrier fees are extra. The Postscript AI plan is $699 a month, and Enterprise is custom. Postscript has also announced an email product, but at the time of writing its email page still runs a waitlist and lists no email prices.
Where it beats Klaviyo: SMS rates are clear and easy to forecast, and the product is built around text messaging for Shopify stores. Where it falls short: email is not yet a confirmed, generally available product, so most brands will pair it with a separate email platform, which means two tools and two data sets.
Best for Shopify brands that want a specialist SMS tool alongside Klaviyo or another email platform.
8. Sendlane — Unlimited Profiles With Billing Based On Sends
Sendlane is an email, SMS, reviews and forms platform aimed at online retailers, with integrations for Shopify, Shopify Plus, WooCommerce, BigCommerce and Magento. Its automations cover abandoned cart, back-in-stock, promotions and review requests. In February 2026, Sendlane announced it had been acquired by Privy, the onsite popup and email company, and said existing customers would keep the service while the two build a unified platform.
Sendlane’s pricing page shows a starting price of $100 a month and states that “our plans are based on what you send, not on the number of contacts,” with unlimited profiles. The entry plan includes 24/7 chat support, a dedicated customer success manager, deliverability monitoring and white-glove migration. SMS is extra, starting at $0.009 per credit including carrier fees, with a $10 monthly activation fee and credit packs from 250 credits for $6.25 up to 10,000 credits for $175. There is a 60-day trial limited to 100 contacts and 500 email sends. The page does not clearly publish send allowances for higher tiers.
Where it beats Klaviyo: you are not charged for large, quiet lists, and hands-on support is included from the start. Where it falls short: the $100 entry point is higher than Klaviyo’s for small stores, higher-tier pricing needs a sales call, and the Privy merger adds some uncertainty about the product’s direction.
Best for established stores with big lists that send regularly and want a support-heavy partner.
9. MailerLite — Paid Plans From $12 A Month With A Clean Editor
MailerLite is a low-cost email platform known for a tidy drag-and-drop editor, landing pages and forms. Its pricing comparison lists ecommerce triggers, ecommerce integrations and a Shopify integration, and its paid plans include an AI writing assistant.
The free plan covers up to 250 subscribers and 2,500 emails a month. Comfort starts at $12 a month, with monthly sends of 10 times the top of your subscriber tier (for example 10,000 emails for up to 1,000 subscribers). Power starts at $25 a month with unlimited sends under fair use, multiple automation triggers and HeyLite intelligence. Enterprise is custom for 200,000+ subscribers. Yearly billing saves 10%. MailerLite’s own Shopify App Store app lists separate tiers, starting at $10 a month for up to 1,000 subscribers with unlimited emails, so check which product you are signing up for.
Where it beats Klaviyo: it is far cheaper for small lists and easy to run without a dedicated marketer. Where it falls short: there is no built-in SMS, and its segmentation, predictive tools and ecommerce reporting are much lighter than Klaviyo’s. Brands with complex flows will hit its limits.
Best for small brands and creators that mostly send newsletters and a few basic automations.
Shopify Email is Shopify’s own email tool, included on all Shopify plans. It pulls your logo, colors, products and prices into templates, supports customer lists and segments, and offers ready-made automations (welcome, winback and upsell) plus custom workflows with triggers, conditions and wait steps. Shopify’s Sidekick assistant can help draft copy.
The first 10,000 emails a month are free. After that, Shopify charges $1 per 1,000 additional emails, with automatic volume discounts after the first 300,000 emails in a month. There is no monthly contract and no contact-based fee. SMS is billed separately.
Where it beats Klaviyo: cost. A store sending under 10,000 emails a month pays nothing, and there is no extra app or data sync to manage. Where it falls short: segmentation, testing, reporting and flow logic are basic next to Klaviyo, and it only works with Shopify. Brands that outgrow it usually move to Klaviyo or one of the tools above.
Best for new and early-stage Shopify stores that need the essentials and want to keep fixed costs at zero.
How To Choose A Klaviyo Alternative
How Is Your List Actually Priced?
Start with the billing model, because it decides your costs more than any feature. Klaviyo, Omnisend, Mailchimp, ActiveCampaign and MailerLite all price mainly by contacts or profiles. Brevo and Sendlane price mainly by sends, and Shopify Email charges only for emails beyond 10,000 a month. If your list is large but you send a few campaigns a month, a send-based tool will usually cost less. If your list is small and you send daily, a contact-based plan with unlimited sends (Omnisend Pro, Drip, MailerLite Power) may be the better deal.
Before switching, clean your list. Suppressing contacts who have not engaged in a long time can lower your Klaviyo bill too, and it gives you a fair baseline for comparing quotes.
Do You Need Email And SMS In One Tool?
Klaviyo’s appeal is a single profile for email and SMS. Omnisend, Brevo, Sendlane and Attentive also offer both. Postscript is SMS-first, and Drip, MailerLite and Mailchimp’s lower tiers are email-first. Running two tools can work well (many brands pair an email platform with Postscript), but you will need to keep consent, suppression and attribution in sync across them.
Which Klaviyo Features Do You Actually Use?
List the flows, segments and reports you rely on each week. If it is a welcome series, abandoned cart, browse abandonment and post-purchase, most tools on this list cover it. If you lean on predictive analytics, complex conditional splits or detailed revenue attribution, your shortlist narrows to Omnisend, ActiveCampaign and Attentive. Paying for depth you do not use is the most common reason Klaviyo feels expensive.
How Deep Is The Shopify Integration?
Check what syncs: customers, orders, products, discounts and browsing events. Ask how quickly events arrive, whether historical orders import, and whether Shopify Plus features are supported (ActiveCampaign, for example, keeps its Shopify Plus integration on Pro and Enterprise). If you are also rethinking the store platform itself, review our guide to the best Shopify alternatives before you commit to a messaging tool that only works with one ecommerce platform.
What Will Migration Cost You?
Moving off Klaviyo means rebuilding flows, templates, forms and segments, and warming sending reputation on a new platform. Omnisend, Drip and Sendlane advertise free or white-glove migration. Plan for a period where revenue from flows dips while new automations learn, and avoid switching right before a major sales season. If you do not have the in-house time, a specialist can help; our list of top Klaviyo agencies for ecommerce includes firms that also handle migrations and optimization on existing Klaviyo accounts.
Conclusion
Klaviyo remains a strong platform, and for many Shopify brands the right move is to optimize it rather than leave it. But its active-profile billing, separate SMS charges and automatic tier upgrades make it worth pricing out alternatives once a list grows. Omnisend is the closest like-for-like replacement for most Shopify stores. Brevo and Sendlane make sense when you have a large list and want to pay for sends instead of contacts. Drip and MailerLite suit email-first brands that want lower costs, and Shopify Email is hard to beat for a new store at zero cost.
For SMS-heavy programs, Postscript offers clear published rates, and Attentive offers a managed, multi-channel program for larger brands. ActiveCampaign fits brands that need CRM alongside marketing and sales.
Whichever you shortlist, compare quotes at your real list size and send volume, check the Shopify data sync in a trial, and map your existing Klaviyo flows before you move. Prices change often, so confirm current figures on each vendor’s pricing page before you sign.
