The world of digital marketing is constantly in motion, but we managed to capture the hottest trends to look out for in 2022, and are ready to present them in a format that consists of easy-to-digest and informative statistics.
It’s impossible to make an informed and educated decision about which of the marketing strategies to pursue in 2022, especially if you are not aware of the latest digital marketing tendencies. So buckle up, and get ready for mind-blowing facts and marketing stats!
Top 15 Digital Marketing Statistics For 2022: Why Do They Matter?
We managed to find the hottest and the most informative data about the trends to follow in 2022. Find out how these trends are going to potentially influence your business this year.
Influencer marketing statistics
Let’s start off by exploring influencer marketing progress over the past year, what it achieved, and why it’s important to invest in this promotion strategy.
- Influencer marketing statistics show that 38% of consumers check for influencer reviews when online shopping.
These numbers confirm that collaborating with influencers can not only boost your brand credibility among users but also increase conversions and sales. So investing in influencer marketing is absolutely crucial for your product’s success.
2. Top retailers who spent altogether $172 million on influencer marketing earned about $3 billion in EMV.
Influencer marketing significantly increases Earned Media Value (EMV), and as a result, attracts a bigger pool of customers. Thus, influencer content is a genuine goldmine for any business.
Not only does it bring results in social media campaigns, but it’s also very useful when tied together with product pages. It helps increase the time visitors spend on site and skyrocket conversions by providing trustworthy product reviews and descriptions that facilitate and speed up visitors’ decision-making process in your favor.
3. 93% of social media users utilize Instagram for influencer marketing, the State of Influencer Marketing report suggests.
Additionally, the interest in TikTok has risen by 325% for the same exact reason. In fact, 68% of marketers are intending to leverage the platform for influencer marketing in 2022.
This means that in 2022, influencer marketing campaigns are going to take place both on Instagram and TikTok, so businesses have to adjust their marketing strategies to cater to users of both of these platforms.
Search engine optimization statistics
Now, let’s explore the trend-setting marketing statistics for 2022 in regards to the sphere of search engine optimization.
4. Almost 70% of digital marketers are investing in search engine optimization.
This means that for the last couple of years, the tactic of optimizing content to meet search engine criteria has been successfully bringing positive results, and thus, digital marketers are continuing to invest in SEO.
5. Over 54% of all web traffic around the globe comes from mobile searches.
This implies that optimizing websites for mobile is crucial to attracting traffic and boosting conversions, which will only bring positive results for your business.
6. Almost 68% of all clicks belong to the first 5 organic search result pages.
Ultimately, optimizing your website for search engines with the help of SEO tactics and tricks will increase your chances to obtain higher SERPs, and, as a result, elevate your CTR.
Content marketing statistics
This particular form of digital marketing has managed to continuously bring positive results and proved itself to be extremely cost-efficient. Below are some marketing stats that prove this point.
7. Blogs boost the site’s indexation rate by 434%.
Having a blog and publishing articles consistently increases your chances of getting your website noticed by the public. It means that having a blog on your website can, as a result, bring you higher conversion rates.
8. On average, content marketing’s cost is 62% lower than traditional marketing’s cost.
Thus, investing in content marketing is not only highly productive for your business, but also cost-efficient compared to other forms of marketing strategies.
9. 62% of businesses prefer to outsource content marketing to other businesses.
With this in mind, businesses no longer need to set up a special content marketing team to help them with achieving key marketing goals. Nowadays, outsourcing to marketing service providers is a completely viable and cost-effective option.
10. 70% of responders believe that articles are a more informative means of learning about the company than ads.
Long story short, having a blog and posting search engine optimized articles that promote your services can help establish credibility for your business.
Email marketing statistics
Now let’s explore email marketing stats and their viability for 2022.
11. You can expect to get a $38 return for every dollar spent on email marketing.
This ROI statistic speaks for itself. Email marketing is still a very successful and viable marketing strategy that actually brings results. So even though it seems like an obsolete tactic, email marketing hasn’t lost its grip on consumers worldwide and keeps generating high ROI.
12. CTA buttons in emails increase CTR by 28% as opposed to text links.
Research shows that call-to-action buttons at the end of your email can actually bring tangible results, so including them in your newsletter can increase your click-through rate dramatically.
Social media marketing statistics
Social media remains the main target for digital marketers, and here’s why.
13. More than 73% of responders suggest that social media has increased the overall effectiveness of their marketing campaigns.
Surveys entail that nowadays social media plays a huge role in any marketing campaign’s success. That’s why having multiple social media profiles is key to increasing your engagement and conversions.
14. 94% of B2C digital marketers prefer Facebook as their main social media outlet, whereas, 94% of B2B marketers choose LinkedIn.
So as you can see, choosing the appropriate social media platform is the bottom line for any business. Ultimately, when you identify your niche audience and cater to its needs with the help of the appropriate social media outlets, your chances of attracting traffic and boosting engagement increase significantly.
15. 71% of responders who’ve had a positive and fruitful experience with the brand on social media are more likely to recommend it to their family and friends.
Thus, establishing clear communication channels with your clients on all your social media platforms is extremely important in order to achieve success and attract more customers with the help of your existing clients.
Additional Digital Marketing Statistics You Should Keep In Mind
Influencer marketing
16. The influencer marketing industry is projected to grow by around $13.8 billion in 2022.
17. 75% of businesses had a budget set aside for influencer marketing in 2021.
SEO
18. Search engines are responsible for almost 70% of all online experiences.
19. Around 87% of the search engine market currently belongs to Google.
20. An average CTR for a #1 organic result on Google is 31.7%.
Content marketing
21. In 2020 72% of marketers were investing in content marketing, and in 2021 this number grew to 82%.
22. Video is the most popular content marketing format followed by infographics and blogs.
23. Top-3 metrics to measure the success of your digital marketing campaign are web traffic, sales, and engagement. (Hubspot)
Email marketing
24. The prevailing majority of digital marketers send no more than two emails to their subscribers per week.
25. 81% of B2B marketers consider email newsletters their all-time favorite form of content marketing.
26. Top-3 email marketing strategies include mobile-friendly emails, message personalization, and subscriber segmentation.
Social media
27. An average user spends no less than 3 hours per day on social media.
28. 54% of consumers use social media platforms to find out more information about a product.
29. 63% of digital marketers strongly believe that social media platforms are crucial to their business.
Conclusion
Summing everything up, it’s important to mention that every decision you make in terms of choosing your company’s digital marketing strategy should be well-researched. Otherwise, you risk losing precious time and money on tactics that don’t bring profit.
Here at Reverb, we know exactly what your business needs and how to achieve tremendous results using the best marketing practices. Contact us today, and launch an effective marketing campaign tomorrow!
