All email marketers want one thing, and that is high-converting drip campaigns. 

In simple words, a drip campaign is a series of emails initiated by a user, generally through an action. They are well-timed and personalized and often aim to engage and nurture leads. But they can be aimed at spreading brand awareness and delivering value – it is omnipresent in the world of email marketing. 

Today, we will go through drip campaign examples that can inspire you to level up your drip campaigns, improve template designs, and reimagine copy. 

Let’s explore!

8 Exciting Drip Campaign Examples For Your Inspiration

1. Onboarding – Only Domains

Regardless of whether you are a newbie tipping your toes or a certified email marketing specialist, you will find yourself working on drip campaigns day in and out. 

Onboarding emails are amongst the most widely implemented drip campaigns, and this emailer from Only Domains has 3 great learnings for us: Firstly, it re-affirms the user’s registration on their website and reflects their thought process in the creative. Secondly, it breaks down their future journey in three easy steps- keeping it informative but not overwhelming. 

Lastly, it also provides readers with resources in a sleek layout. Despite packing so much information in one single onboarding email, it is clutter-free and intuitive, making it as conversion-friendly as it gets:

2. Re-engagement – Womp

Re-engagement emails are a great way to keep your leads interested in your product/service, and if you happen to have a platform where people can post their thoughts- having comment notification emails is a must. Almost everybody likes seeing what people think of their comments, and this could be a great way for you to make them keep visiting your platform.

In this example from Womp, they’ve displayed the user’s content as well as the comment from the other user and shared the link to the post. They could have used “Reply to the user” as the CTA as well since reciprocating appreciation is a basic human tendency. You can implement it for reviews on your website by allowing people to upvote and reply to them.

3. Confirmation – Pulp & Press

Although purchase is the goal of any drip campaign, it is not where they end once a purchase is made; you must send a confirmation email that includes all necessary information like the products ordered, payment amount and statement, and estimated shipping date.

Pulp and Press aced at doing so, and they also managed to sneak in a few tips and encourage users to post on Instagram using their hashtag. This is a great example of brands that thrive on social proof and customer advocacy. However, you must ensure branding consistency if you want to benefit from such emails, or else, just use simpler templates to get maximum results without turning off your customers.

4. Cart abandonment – Rael

With the average cart abandonment rate standing at 69.82%, cart abandonment is slated to be the top drip email type and Rael has come up with a unique example for us to study. The email begins by announcing free shipping and announces straight away that they’ve noticed the subscriber browsing through their store. 

No fancy copywriting, clear communication followed by more options, brand USPs, and offers. Just like Pulp and Press, the template looks good and feels spacious despite having so much going around. Have a look:

5. Reminder – Ring

Drip campaigns can also utilize time-based triggers and reminder emails like this one from Ring, which is a great example of the same. Since the user’s ring camera is destined to run out of battery, they have sent the user an email reminding them of the same along with some tips to help their customers do what is needed. 

However, they also included a link to a backup battery, which looks quite organic, given the fact that many customers might want to buy it. That’s customer service and down selling packed in a single drip email for you:

6. Follow-up email – Really Good Emails

Follow-up emails can play multiple roles in a drip campaign based on the context of the trigger, and the current example comes from Really Good Emails. The copy is straightforward, the image uses the same design as their web page to improve recall, and the CTA also remains consistent. They have also mentioned what to expect once the reader clicks on the CTA button.

It does the job without consuming much time and makes a perfect example for emails that don’t intend to make the user pay right away:

7. Feedback – Graza

Asking for feedback after a purchase or interaction is a good sign for any business or individual, so having a drip campaign lined up after such triggers is a must. In this email from Graza, the hero image mirrors their packaging while the copy also maintains the brand tone, but here’s an interesting detail- they used the inverted triangle pattern for placing template elements, and the messaging hardly consumes 20% of the real estate. 

While this may not be a very good idea for many marketers, such templates can save the day when you are in need of creating a feedback email for your drip campaign, but there’s not much that you can think of:

8. Retention – Myles Apparel

This retention email from Myles Apparel follows the mantra of keeping it simple and conversing directly with the reader. It would have been great if they had included any benefits for the reader to “get retained,” but it does mention free shipping and returns. 

If you are looking to reach out to your dormant leads or old customers without committing much, this could be the inspiration for you:

Conclusion

Drip campaigns should feel natural and all of the examples we’ve gone through have a direct approach without bells and whistles diluting the messaging. To create drip campaigns that engage and nurture leads, you must focus on what your leads will naturally expect after the trigger event in case they want to spend money on your product/service category. 

This will save you from creating sales-heavy emails and make them feel like win-win conversations. I hope this article helps you augment your drip emails and create lasting relationships with your leads.