Branded umbrellas are a great way to get your name out in a crowd on a rainy or even overly sunny day. Before you buy a branded umbrella in bulk, you will have to choose the color for the item. Vibrant colors are going to stand out best, but there are still plenty of options from which to choose. How do you make the final decision?

Why Color Matters in Branded Umbrellas

The color you choose for your branded umbrella can affect what people feel and think about your brand, even subconsciously, at times. The right color leads to brand recognition, especially when you use consistent brand shades. Bold colors can catch the eye and capture attention, heightening your brand’s awareness even more.

There’s a psychological portion to color that can help you convey certain messages about your brand without saying anything. Knowing what color evokes what emotion helps you to choose wisely.

Color also impacts the practicality of an umbrella. Darker colors have more UV protection, so they are more effective when used to combat sunlight. Umbrellas of any color can help keep people dry.

Understanding Your Brand’s Color Palette

Having a color palette for your brand is a smart move. Once you choose colors, understand them, and use them across the board. If you design a website for your brand, for example, infuse it with those colors. Use them on the company logo as well. If you create a custom umbrella design, yes, it needs to have the colors, too.

When you choose brand colors, three colors are the norm for branding. While the second and third colors will be used 30% and 10% of the time, respectively, one color will be utilized 60% of the time.

Each company has its own personality, and you want the colors you use to reflect the “vibe” you want to project. You also want to reach your target audience, and colors are useful for that as well.

Choosing Vibrant Colors for Different Audiences

Vibrant umbrella colors stand out more than neutral colors. However, your audience may vary from time to time, and you may want different colors based on that audience. Here are some examples:

• Age

Youthful individuals enjoy bright colors as they convey energy. Older generations often like classic tones, even if they are still on the vibrant side.

• Gender

Stereotypically, if you are handing out umbrellas at an event with more men attending, bright pink is not the best choice. While pink and purple are more feminine hues, blue is a popular color for both sexes.

• Culture

When going to other cultural regions, it is important to keep in mind that different civilizations have distinct meanings for color.

• Test It

Before you commit to a certain color for any audience, it’s a good idea to gather test subjects to ensure you get the right color mix for that age range, gender, culture, and so on.

Practical Considerations for Umbrella Color Selection

While choosing umbrella colors, there are practical reasons for picking one color over another. Here are a few factors to think through:

• UV Rays

While umbrellas generally keep people dry on a rainy day, they are also often used as shade in the sunlight. Darker colors take in more of the UV rays, keeping them off your skin. Lighter shades are going to let more through.

• Heat

Lighter colors help to reflect heat, which impacts how warm you feel when you are under an umbrella. Darker colors bring in more heat, which doesn’t help you feel cooler as easily.

• Aesthetics

Umbrellas are functional items, but they can look good at the same time. Think about how the umbrellas look because style is a big deal and says a lot about a brand.

• Longevity

Umbrellas aren’t something people replace very often, so choosing a color that won’t fade and hides stains and dirt is the best idea.

In conclusion

Vibrant umbrella colors draw attention to your brand. How do you choose which of the many vivid colors you may use to decorate your customized umbrellas?  Think about factors like the color scheme of your brand, the colors’ practicality, the design, and a lot more. Umbrellas help get your brand’s name and image out there, but you want quality promotional products to send the right message. Vibrant colors stand out and make your business shine as unique and special, but the right vibrant colors are of utmost importance.