When it comes to promoting your business, hiring a digital marketing agency is arguably the best way to do it. 

Working with competent and reliable professionals can take your brand recognition, lead-generation efforts, and customer service strategies to new heights.

But you may wonder, will it really make such a big difference? In today’s business landscape, where branding is more crucial than ever before, the answer is definitely ‘YES.’ Cooperating with a marketing agency will help you create a clear and consistent message, gain customer loyalty, and increase sales way faster.

However, if you’re not careful in choosing the right agency or are unfamiliar with what they can do for you, then all that potential could be wasted. Therefore, let’s cover everything you need to know about making the most out of partnering with marketing experts.

Top Things To Consider When Hiring And Working With A Marketing Agency

1. Research marketing agencies to find one that best fits your needs

With so many options out there, finding the agency that best fits your needs can be challenging. That’s why it’s essential to research and find someone who can provide the services and support you need to achieve your marketing goals.

Here are some steps you can take to find the best fit for your business:

1. Determine your marketing goals and budget. Before you start looking for an agency, you need to clearly understand what you want to achieve and how much you’re willing to spend.
2. Look for agencies that specialize in your industry. Some marketing agencies specialize in specific industries, such as Healthcare or Trucking. Look for agencies that have experience working with businesses like yours.
3. Check their portfolio and reviews. Look for agencies with a strong portfolio of work and positive reviews from past clients. This can give you a better sense of their capabilities and the quality of their work. See how customers evaluate the cooperation with ReVerb on Clutch.
4. Schedule a consultation. Once you’ve narrowed your options, schedule a consultation with each agency to learn more about their services, approach, and pricing.

2. Set realistic goals and expectations

While it can be tempting to set ambitious goals and expect quick results, it’s important to remember that marketing is a long-term process that requires patience, persistence, and careful planning.

This is how you can set some realistic goals:

1. Define your objectives. Be specific about what you want to accomplish and set measurable goals that can be tracked over time.
2. Consider your budget. It’s essential to be realistic about what you can accomplish with your budget. Discuss this with your marketing agency and work together to develop the right plan.
3. Be patient. Remember – you will have to be realistic about the timeline for achieving your goals. Results may not happen overnight, but they will be there – just give it some time.
4. Ensure all team members are on the same page about the project’s scope and timeline. Everyone involved in a project must understand what is expected from them and how long it will take to complete. Don’t hesitate to request regular status updates from the agency and other team members so there are no surprises further down the line.

3. Create a detailed plan of action with measurable milestones

When crafting your action plan, make sure to include foundational execution tactics such as marketing strategy development, budget allocation, content creation, and optimization.

It would be best to define what success means to you carefully and precisely. You can do this by aligning objectives with desired outcomes and setting target dates for each milestone achieved.  This approach will help ensure clear communication between everyone involved and ultimately determine whether your venture with the agency was fruitful or not.

4. Collaboration is key to achieving success

As a business owner, it’s easy to think that once you hire a marketing agency, they will work their magic, and your business will see instant success. However, the truth is that no agency has a magic wand. You also have a significant role to play in the growth of your business.

You will have to provide direction to keep everything on-brand. While marketing professionals can give valuable expertise and support, they can’t read your mind. They need your input to develop effective and relevant creative materials because every brand is unique and has its own tone of voice. For example – you should try to prepare original photos of your products.

“We noticed that posts from clients who regularly send us real, high-quality photos have 40% better engagement compared to those who expect us to use only stock photos. With ads, the difference is twice as big,” said Milos Obradovic, founder of MA Team Agency.

Furthermore, providing other brand guidelines, such as the specific color palette, is crucial because it helps maintain consistency across all marketing channels. When you do your part of the job, be sure to see results immediately.

5. Stay in touch with the agency 

Regular communication can help ensure that everyone is working towards the same objectives. You have to set a close contact with the agency throughout the process to discuss progress, changes, and results.

Here are some tips for staying on the same page with your marketing partner at every project stage:

1. Schedule regular check-ins: Set up a schedule for regular check-ins with your marketing agency. This can be a weekly or monthly call or meeting to discuss progress, changes, and results.
2. Be responsive: When your agency reaches out to you with questions or updates, provide the information they need on time.
3. Share feedback: Be open and honest about what’s working and what’s not. Share feedback on campaign performance, creative materials, and any other aspects that you feel could be improved.
4. Discuss changes: If you need to adjust the campaign, discuss them with your marketing agency as soon as possible. Changes may impact the timeline or budget, so addressing them as soon as they arise is vital.

Conclusion

Whether you’re just starting or looking to take your marketing to the next level, skilled and experienced digital marketing agencies can help you achieve your goals. 

ReVerb will gladly become your full-service marketing partner, covering all aspects of your business and website promotion, from SEO content creation and link building to social media management to emails, press releases, and custom design solutions. Drop us a line to discuss your project in detail and get a customized proposal.