You’ve noticed many other brands using video marketing to reach new clients. You know video can be highly effective.

The problem is that you don’t own fancy equipment and aren’t sure where to start or how much to invest in your first video marketing campaign. 

Video marketing is here to stay. People respond well to the medium because it consolidates information in short clips and is easy to absorb and understand. 

When Is A Good Time To Run Your First Video Marketing Campaign?

Wyzowl surveyed hundreds of marketing professionals and online consumers to get a handle on the video marketing statistics for 2022. They found that 92% of marketers consider video a vital part of their overall marketing efforts. The majority of business owners already use videos for promotional purposes. 

While it would be easy to say now is the perfect time to run your first video marketing campaign, there are a few things you should understand before you get started. Reviewing the basics puts you in control and helps your initial attempt be much more successful than it otherwise would be. 

6 Essential Tips To Create And Promote Your First Video

Here are our top tips to get the most from any video marketing campaign and some basics to apply to your first attempt. 

1. Come up with a concept

What is the purpose of your first video? Do you want to introduce your brand to online audiences? Perhaps you want to showcase a new product. That’s where creating a video explaining how to use it would be a good idea, but before launching it, make sure you know the explainer video cost and whether you can afford it. Until you know the objective, it’s difficult to know the type of video you’d like to produce.

Brainstorm with your department heads. Talk to your customers about what made them want to buy from you. Pay attention to what competitors do to attract new customers. Once you have a few ideas, start narrowing them down until one stands out. 

2. Study excellent video examples

Take the time to look at great examples of marketing videos. While looking at the competition is smart, you should also seek promotional videos outside your niche. You can learn from any type of business. Watch the most creative videos or those you know successfully ramp up the business.

For example, WorxWell offers office space. A video helps showcase the advantages of shared and adaptable offices. The video pulls in bits of information from the CEO and highlights the space’s images, explaining what’s unique about their service versus others. 

3. Gather a team and assign the tasks

Make a list of the tasks you’ll need to complete to create the UGC video. Delegate jobs to different people. For example, one person should get the props, and another figure out the setting for filming. Put someone else in charge of taking the video and someone else to edit. 

If you’re a solopreneur, all the tasks may fall on your shoulders. You’ll still want to divide them off and check off each one as you complete it. 

4. Rehearse

Do you have people who will act for your video, or are you shooting testimonials, etc? Spend a little time going through the phases of the video. If you want to capture the natural language, a trial run is still beneficial to see how long filming takes and ensure you cover the main points. 

You should also shoot some sample videos to make any adjustments needed to light, background, or noise reduction. It’s much easier to fix such issues before you film than to try to make them better in the editing phase. 

5. Choose a platform

Experts estimated video viewing accounts for about 82% of all internet traffic in 2022. However, some places see more action than others. Social media videos reach a wide audience, and you can target who sees your ads, making for a highly personalized experience that reaches your exact customer base.

On the other hand, you can gain a following on sites such as YouTube and even earn a little extra passive income from views. Keep in mind that you can easily promote a YouTube channel and embed videos on your website.

Wherever you decide to publish, always keep a backup original on your computer. It’s easy to lose your hard work and only has the format on your published platform, thus limiting where you can post and how you can use your marketing videos. 

6. Edit like crazy

Once you’ve filmed your video, chosen a platform, and are ready to publish it, take a beat and edit the video to perfection. There are tons of free and paid video editing software options available. Choose the one that you or a staff member understands best. In addition, free video templated and effects are also available. After Effects templates at Videvo are a perfect tool to use.

Keep in mind what you can and can’t do with basic programs. You might be able to cut some footage out or splice things together, but completely taking a person out of the background is much more advanced and time-consuming work.

Strive for videos that are great rather than perfect. Sound quality can be a big issue for first-time video creators. Invest in and test a microphone up front so you don’t run into such an issue. Upload your first video, optimize it for search engines by filling in the description and alt tags, and watch your views soar.

Conclusion

Now that you’ve produced your first video, choose some additional ones that will drive traffic to your site. What how-to series can you create? Should you add additional testimonials? Encourage your customers to create unboxing videos showing what they ordered from you to generate even more excitement and tap into the power of user-generated content.

With a little work, you’ll soon release the videos your users need and gain more traffic to your website. Stay true to who you are as a brand, and don’t be afraid to try new tactics to grab user attention.