Looking for ideas to use videos in email marketing?

You’re at the right place. In this article, we’ll discuss five effective ideas you can use to incorporate videos into your email campaigns.

The reason why it’s critical to use videos in email marketing campaigns is that the word ‘video’ in the subject line alone can increase the email open rate by 6%.

People love watching videos as they don’t have to put much effort into understanding them.

Besides, videos are entertaining, and when you use them in your email marketing campaigns, you achieve a higher click-through rate.

Let’s get straight to the top ideas for using videos in email marketing.

How To Use Videos In Emails To Drive More Conversions

Make the most out of your email marketing campaigns by reinforcing them with videos in the following ways.

1. Show the product in action

Using videos to show how a product can be used is a helpful email marketing technique. It offers your product’s hands-on experience to your audience.

How do you do it? Here is an example.

Assume that you provide email newsletter software and want to grab your audiences’ attention toward your newly launched product.

In this case, you should ask your marketing team to shoot a short video of your product in use. Ask your employees to elaborate on how the software improves their workflow.

And if that is challenging, you can leverage online video maker software to stitch together various images of your product and its features and add them to your email.

2. Display your company culture with a video

Embedding company culture videos in your email marketing campaigns is a great idea to win your prospects’/customers’ trust and humanize your brand image.

This is especially important if you’re a service-based organization.

Here is an example of how HubSpot has distributed its company culture video throughout its marketing channels.

What makes this company culture video awesome are the following attributes:

• It includes vision as well as short-term goals
• It mentions core values and work culture attributes
• It interviews real people behind the scenes

You can do something similar with your corporate clip. Make sure that you focus on the people behind your organization’s success.

3. Announce events via videos 

If you’re hosting an online event, you can invite your subscribers by sending them an event trailer video.

Use free stock video libraries to create engaging invitation videos quickly and easily.

You can also film these events and share the videos with your email subscribers to show your brand in action.

Such email video ideas build your audiences’ interest in your brand, making them remember you for a long time. It also increases the reach of your event.

4. Add tutorial videos 

The product tutorial video is among the proven email marketing ideas that engage audiences.

Here is an example of Shopify sending a tutorial video to its subscribers.

What’s noteworthy here is how beautifully Shopify included excerpts of the video tutorial as a table of content. It gives the audience an idea of what the video will cover.

It’s also a good idea to use tutorial videos to show your product’s unique selling point (USP). Demonstrate to your email subscribers how they can fulfill their needs using your product’s uniqueness.

Meanwhile, you can integrate your email tools with a Copper sales CRM to manage your email campaign data effectively, and also you can analyze the impact of videos in your email marketing. If you are considering alternatives to Copper CRM, exploring other robust options might enhance your email campaign strategies even further.

5. Share customer testimonials 

Every company claims its products/services are the best, and people have become immune to such marketing gimmicks.

But when your customer speaks about your brand and your products/services, people listen.

Come up with customer review video ideas for your email marketing campaign. They should share your brand’s success in delivering value to customers.

If you aren’t sure what type of video testimonial you should use for your email marketing campaign, take a look at the review of Semrush by Morphsites.

This testimonial video is short, crisp, and has a touch of humor to keep the audience engaged.

Best Practices To Use Videos In Your Email Marketing Campaigns

When we say “use videos in your email marketing campaigns,” we mean you should embed the video into your email body.

You can only embed videos to your email template via your marketing tool.

If you don’t use a cloud-based CRM, ask your marketing team to upload the video to your server and fetch the video URL to your email.

However, if your motive is to funnel the email receiver to your website or a specific web page, you should use your video thumbnail in GIF format and place a play button on top of it. Check the GIF below.

In addition to embedding videos into your email body, you should consider the following best practices for using videos in your email marketing campaigns:

• Define goals – Don’t just create a video email template and send emails without a purpose. Set clear goals to measure the success of your plan. Make sure that you define SMART (scalable, measurable, attainable, and time-bounded) goals for your email campaign.
• Place the CTA at the right place – You want your email receiver to perform a specific action. So make sure you put your CTA right after or above the video.
• Craft a catchy subject line – People are more likely to click through your email when they see the word “video” in the subject line. It makes a catchy subject line for your email campaign.
• Compress the video or GIF – Video and GIFs tend to be heavy and require high internet bandwidth to load. So make sure that you compress video and other multimedia files for a better viewing experience.

Conclusion

Here you go with a batch of fantastic ideas and best practices for using videos in email marketing campaigns. Undoubtedly, these ideas will help you:

• Gain your audience’s interest in your brand.
• Gain their trust in your products and value proposition.
• Show them how to benefit from your products.

Being creative and open to your clients is essential. Videos are the most effective way to achieve this. So feel free to experiment with your video and email marketing efforts!

Author Bio

Reena is the Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.