LinkedIn is the biggest resource for B2B marketers, including over 660 million registered experts.

So, if you’re not already on the forum or haven’t used it to its maximum potential, it’s time to rethink. The correct LinkedIn marketing plan can do miracles for your brand image and your company in the long run.

This post will teach you how to enhance your LinkedIn branding efforts, whether you’re marketing yourself or your organization. So, let’s get started.

Why Is LinkedIn Marketing Important?

But why do you want to market on LinkedIn in the first place? This could be the first question that comes to mind. It’s comprehensible because you want to ensure that your efforts are directed toward a forum that produces concrete results.

• LinkedIn has enabled 45% of marketers in their lead generation efforts.
• When compared to Facebook, LinkedIn generates 277% more leads.
• It accounts for 80% of all B2B leads.
• It also accounts for almost half of all cultural traffic to B2B websites.
• LinkedIn is the major platform for finding professionally valuable content. The platform has 91% of executives just using it.

These are just a few of the many reasons you should concentrate your attempts on LinkedIn advertising and maximize any existing process. Even though you can create your own LinkedIn marketing plan, these suggestions will serve as inspiration for your initiatives.

5 Proven Ways To Reinforce Your LinkedIn Marketing Plan

1. Improve your profile

This may appear to be the most basic step, but it’s easy to ignore when you’re concentrating on more innovative LinkedIn marketing techniques. Whether you’re advertising through a company website or your account, you must enhance your profile to boost your chances of getting noticed.

Begin by uploading a high-quality profile picture that is relevant to the organization. A photo on your profile increases the profile visits by many times. While business pages can use the company logo as a profile picture, personal profiles should use highly professional snapshots of users. However, this may differ depending on the industry and corporate reputation.

Other ways to improve your LinkedIn profile include listing your current job title and increasing the connection requests up to five times. Don’t miss including at least five appropriate skills. Doing it may result in you getting messages 31 times more from hiring managers and other LinkedIn representatives.

2. Develop content that adds value

LinkedIn advertising is less about generating sales-y advertising materials and more about providing value to your audience’s lives. B2B marketing firms that prioritize their viewer’s educational needs account for 88% of the top content marketers.

Hence, your intent should be to use LinkedIn to develop, share, and publish content that makes a difference. Whether that intent is to inform, advise, mentor, encourage, or amuse your audience. This increases the likelihood of your viewer engaging with your material and developing a correlation with you and your company. When someone interacts with your post, it may appear in the feeds of their connections on the platform. Thus, increasing your reach yet further.

It should be noted that you are not obliged to share only your unique content. But, even if it’s from a third party, don’t be scared to share or create informative and insightful content pertinent to your industry (just make sure you are giving credits where they are due). This will establish you as the go-to source for useful industry developments. However, try using the native LinkedIn blogging platform occasionally.

3. Send out customized InMail

Think about taking it a notch further with individualized InMail in the same sense as employee engagement in your LinkedIn advertising. Although this characteristic is only open to individuals with premium accounts, it cannot be accessed through a LinkedIn Company Page. It, however, would be a great ability to leverage the knowledge and experience of others in your company and leverage the power of LinkedIn for your business.

So, whether salespeople or hiring managers are reaching out to potential candidates or trying to connect with prominent figures, sending an InMail straight to their inbox can often be enough. Since it is more personalized, the beneficiary is more likely to recognize and react to it. In reality, LinkedIn InMail receives three times the amount of responses as regular email messages.

As a result, it’s ideal for boosting your services and goods to highly targeted opportunities. Send out deals, share fresh content, and keep applicants updated on the latest offerings that may interest them, depending on their profile. Consider this a great way of reaching out to and communicating with important platform members. Including a personalized InMail with your new connection is a great way to tap their interest and potentially get them to accept the connection request.

Furthermore, InMail Premium accounts have access to various features. These include built-in metrics, which allow you to gain more insight into how various types of communication are operating and how to produce strong results.

4. To make a bigger impact, use rich media

Although LinkedIn is a professional forum, you should not limit yourself to static text-only posts. Add visually attractive elements such as pictures and videos, just like on any other social platform. This can help you grab the attention of your LinkedIn intended audience more successfully.

Including custom photos in your posts can result in twice as many comments, dramatically increasing your overall reach and involvement rate. In addition, clip increases your user engagement rate by five times. Thus, making it an essential component of your LinkedIn marketing plan. The most impressive figures come from live video, with a hefty 25 times higher audience engagement.

So, if you want to make an even bigger impact with your LinkedIn advertising, you should strongly consider including rich media content. This applies to both natural and paid efforts.

5. Use the Matched Audiences option to run ads

One of the most popular LinkedIn marketing solutions when running ads is to attract the most relevant audiences. The Matched Audiences feature allows you to do just that by letting you change focus to people who have visited your webpage. It also allows you to target people on your account or email contact details.

Since these individuals are already familiar with the organization or brand, there is a greater chance that you will convert them. As most people do not convert on their first engagement with your company, this feature makes a lot of difference in your LinkedIn advertising efforts. However, retargeting them will politely inform them of your presence and slowly nudge them towards your brand.

Conclusion

LinkedIn marketing can help you grow. There can be a strong engagement hub for both companies and entrepreneurs with the correct approach. The suggestions I’ve provided above will indicate how you can boost your LinkedIn brand awareness.

But don’t forget that it all begins with finding the right individuals to target. None of the other suggestions will have the desired effect unless you reach the intended viewers. So, follow these practices to realize the most profitable LinkedIn marketing solutions. 

Contact ReVerb to get professional assistance in crafting and implementing a powerful LinkedIn marketing strategy, starting from the business pages creation to community management and lead generation.