Growing your business is easier when you have an actionable marketing toolkit and the know-how to use it.
The inevitable question then arises:
How do you know what tools and practices to use?
You’ll need to do your research to discover which are the most important for the type of business you’re in. However, let me simplify your groundwork. There is a universal tool for almost every business profile — outreach marketing.
If you’re wondering, ”What is outreach marketing?”, just keep on reading.
In this article, we’ll cover the following aspects of outreach marketing:
Now let’s dive in, shall we?
Well, that’s easy to answer! If you think of outreach marketing meaning, the term itself is very descriptive. It refers to the process of reaching out to bloggers, influencers, businesses, journalists, or websites, asking for favors, and providing something in return. Most often, you’d request a backlink to your site, a mention of your company, or advertising.
Formally, outreach marketing is a way to find individuals or businesses that could be interested in what you’re doing to ask them to help you promote your business through their audiences (openly or in a more subtle way).
Easier said than done, right?
So, let’s discuss the benefits, as well as a few outreach marketing strategies that’ll make this definition easier to implement and help you succeed in your next outreach campaign.
If you’re new to this marketing technique, I’d like to showcase some of the benefits that marketing outreach provides.
One of the greatest benefits of outreach is that it helps you to build links using the SEO-friendly white hat or gray hat link building approach. Hopefully, after your first outreach campaign (or first several), you’ll have many URLs linking back to your domain or a specific page on your website.
Each added backlink to your website greatly contributes to your SEO efforts, ultimately helping to increase your search engine rankings, as well as your domain and page authority.
Building links or advertising a company through outreach also helps you reach out to bigger audiences.
Let’s say you’re selling reusable cotton tissues and promoting sustainability and an environmentally friendly lifestyle. One specific outreach example for you might be reaching out to influencers who have similar values and who also promote sustainability. If you decide to collaborate with them, they’ll probably be interested in introducing your product to their audience.
Your mission and values are in line with those of the chosen influencers and their audiences, so you’re more likely to get customers and traffic.
When you want to reach out to your target audiences, doing it yourself isn’t always efficient. Communication with different groups of users often requires an individual approach.
Sometimes, it’s better to talk to an audience through the people they already trust. Influencers or reputable sites can add a personal touch to their message about you and your product.
Influencers aren’t your only potential collaborators. You can also pitch a collaboration with other businesses, brands, and stakeholders.
If you’re brand-new to selling reusable cotton tissues, you could, for example, find another small business that’s producing eco-friendly boxes and help each other out, filling in the gaps and/or producing advanced solutions.
Now that you know what outreach marketing is and are familiar with its benefits, let’s overview some outreach marketing ideas and strategies that you can use in your next outreach campaigns:
Hopefully, this article helped you grasp the fundamental ideas behind outreach marketing and equipped you with a great list of actionable outreach marketing strategies.
The ReVerb team knows from experience that outreach takes a lot of effort and creativity to get results. We also understand that if you’re running a company, or building one from scratch, you may not be able to put the required time into it.
If you’re looking for experts to delegate this task to, reach out to us at ReVerb! We’ll help you build and implement high-converting outreach campaigns.