Launching a new product takes a lot of effort; there are various ups and downs, along with days and months of hard work.
During the launch, one of the major difficulties is finding the right channels to present your app to the world and connect with your target audience. With Product Hunt, tech startups no longer have to worry about anything. This is the ultimate platform for enthusiastic techies who’ll definitely adore your product.
However, getting recognition on Product Hunt isn’t an easy task. To succeed, you need to get your product to the front page by generating a lot of upvotes and engagement. How do you do this?
In this guide, you’ll learn everything about how to launch on Product Hunt successfully, attract a broad audience, and how you can profit from this endeavor.
What Is A Product Hunt?
Product Hunt is a specialized platform for tech startups and enthusiasts where you can learn about the latest apps on the market and admire them. It does not matter which line of technology your product belongs to – you will definitely find your devoted users from four million people visiting the website daily.
Millions of tech lovers come to this platform every day in search of new games, apps, and exciting inventions. If you know how to launch on Product Hunt efficiently, a wide group of supporters will take your startup to the next level. Just imagine the top five most upvoted products are also included in a daily newsletter sent to 500k+ members each morning which generates massive traffic to the brands’ sites.
The best part is you don’t necessarily have to introduce your app on Product Hunt in the pre-launch phase to get traction. You can cover this platform after your invention is out in the market, and you will get equal recognition.
Even though Product Hunt is a perfect place to launch a tech product, remember that success isn’t guaranteed. Thousands of projects are being launched there daily, so the competition is extremely high.
Read on to find out some proven tips and steps for implementing an efficient Product Hunt launch strategy that drives results.
3 Steps To Get Started With Product Hunt Launch
Providing no strict rules and terms of use, Product Hunt offers you to launch your product in just three simple steps:
1. Create an account and get familiar with the platform
You have to start planning days ahead of your release. Product Hunt does not allow the account to be named after your brand to prevent bots, so use your name.
You can log into Product Hunt through your social media handles.
Some information like name, bio, and username is needed to set up the account.
After this, you need to take time and learn about the unique site’s features and how you can leverage them to make a successful launch.
2. Become a maker
Product Hunt will help you make the right choices by asking if you intend to sell or discover products. Since you want to sell your app, you need to be added as a Maker. This will give you complete authority over the products that you are selling.
Just send them your username and the product’s link, and voila! You are now a maker.
3. Prepare product details before the launch
You should create a post presenting your app with all its details before the launch. The mandatory things to include are the product’s site URL, name, picture, tagline, and description (within two hundred sixty characters).
Now that you are all set for launch – let us explore ways your product can stand out.
Product Hunt Launch Checklist: Top 6 Points
1. Find a product hunter
As you are new to launching on Product Hunt, getting a product hunter is the best way to promote your app quickly and efficiently. Good products out there exist that do not get the popularity it deserves. The product hunter is here to eliminate that issue – they will act as influencers on the website.
Whenever a hunter posts a product, their followers immediately receive notifications, so your engagement increases. This helps in driving the popularity and sales of the app. Also, after a hunter adds you as a maker, you can add other makers as well to your page before launching.
Don’t waste time thinking about how to find a product hunter for the launch. Choose professional product hunter services with a good number of followers and credibility. We at ReVerb are experts in promoting new apps to the masses worldwide. The best part? With us, you can cover all your Product Hunt launch and other marketing needs at the professional level under one roof.
2. Upload a video
Uploading a product video is an excellent way of presenting your project to the public, especially if you need to explain the complex technology in simple terms.
Post a short thirty-second clip on product details – what it does and how it can benefit people. Don’t forget to add subtitles because the Product Hunt videos play on mute by default.
3. Create a buzz
There is a chance of ranking higher on the Product Hunt front page if people are already talking about your app before its launch.
Firstly, explore the most upvoted products on the website. Next, analyze their Product Hunt launch and hunting strategies closely to get valuable insights into their success.
Then, try to create a buzz around your product and increase its popularity through social media. Curate an engaging social media content plan focused on the app and its features, and don’t forget to add interactive captions and trendy hashtags.
Reinforce your social media strategy with paid ad campaigns to cover more audiences. Remember, the goal is to start people talking about your product.
4. Create a mailing list
Send an email blast to your target audience about a month before launching on Product Hunt. Let everyone know about your plans and offer users an exclusive discount on your app so more people become interested in supporting you on Product Hunt.
5. Talk to people who have succeeded and failed on Product Hunt
Connect with the entrepreneurs who own the most popular apps on Product Hunt and get insights into their marketing strategies and overall success. Learn about the unique benefits which Product Hunt brought them and ask for some proven tips on how to build a successful empire from scratch.
Likewise, have a word with the startups which haven’t achieved the expected results on Product Hunt. This will give you an idea of what not to do during the product launch days.
6. Choose the right time to launch your product
Product Hunt runs 24/7 and refreshes at 12:01 A.M. PST each day. It stops highlighting new uploads from that day at 11:00 A.M. PST, shifting the trending uploads to the next day.
If your app is a hit, there is no definite time to upload – it will get the admiration it deserves at any moment. But to maximize potential Product Hunt benefits, try posting the product just after midnight PST. In this way, you’ll get good engagement from American and European users, which will help you gain momentum.
When using professional product hunter services, you’ll get an individual strategy for an efficient product launch, including the best posting time.
Hopefully, you followed this ultimate guide and made it happen! You have come this far and successfully launched a product that will attract a huge customer base. It’s time to relax and thank all the people who support your journey.
Conclusion
Launching on Product Hunt is a brilliant opportunity to get a broad audience for your new app only if done correctly. Consider getting professional product hunter services to make the winning decisions and make the most out of your Product Hunt strategy.
Product hunters from ReVerb will give your startup the momentum it deserves. With a world-class marketing team, your app could reach its full potential. Let’s launch your product together!
