Marketing is an evergreen technique of bringing your product to customers and convincing them to purchase it from your company.
The most important thing that needs to be focused on here is that you have to focus on the desires of the customers and provide them with the items that they actually need.
If you spend money on introducing new products but don’t have a good strategy to promote the product, you may face loss in your marketing. The promotion mostly starts in a specific period when the customers are actually looking for that particular product.
Let’s say you are selling winter products. You will have to wait for the season when the consumers need the items. This is an important factor that can increase the share in the market and get you more audience on the page.
In this blog post, I’ll share the top tips and sales promotion techniques you can use to improve the reach of consumers and boost your sales.
What Is A Marketing Strategy?
The marketing strategy is all about growing your brand, attracting more customers, and increasing the overall sales of the store. There are a lot of factors that are needed to be considered while you make the advertising plan for your products.
To appeal more to an audience, you need to understand who your customers are and what decisions they make while purchasing.
One of the most common strategies that are used in marketing plans is the AIDAR model. Look at the model and how it works.
- Awareness: This is an act to get the audience’s attention and tell them about your products.
- Interest: You need to evoke the interest of the audience and encourage them to purchase your products.
- Desire: Talk about the benefits of the product to increase the desire for the product.
- Action: The step where the buyer agrees to consume the products of your brand.
- Retention: Once you have attracted a customer, it is crucial to retain them and convince them to visit your store again.
A Brilliant Promotion Strategy Example From A Market Leader, Dior
Nowadays, every luxury brand is putting efforts into improving its marketing strategy and increasing its reach.
Dior is one of the top leading brands that use unique marketing plans to attract customers and convince them to revisit their stores.
If we talk about Dior sales promotion, they use fantastic marketing strategies by applying the 4 marketing P’s to boost their sales.
Let’s have a look at this sales promotion plan in action.
4 P’s
The most common strategy that Dior has followed to grow their reach is by following the marketing 4 P’s (Price, Place, Product, and Promotion).
Let’s talk about each of them and define what efforts this brand put into advertising its products.
Being a well-known brand, Dior doesn’t rely on a single product only. They have launched a wide range of fashion products that include cosmetics, skincare, jewelry, apparel, etc.
Dior is most famous for its luxury items as well as its high prices. The rates of each product vary with the region.
For example, if we talk about Europe or Singapore, you will find the same items at a high price as compared to the USA.
Dior has not opened its stores everywhere. In fact, it chooses to distribute products through brand-owned boutiques.
It has 210 stores overall but doesn’t sell the product from its official website. For it, you will have to use a third-party website.
Dior specifically targets the audience relevant to the niche and who actually desire to purchase the particular product.
This company mostly relies on promoting products from celebrities as it is the best technique to increase consumer reach.
Proven Sales Promotion Tips To Increase Your Reach
Here are some effective tips that you need to follow to increase brand awareness and get more customers on the page.
One of the most common practices that are used to make your marketing campaign successful and increase the interest of the audience is by offering gift cards to them.
People don’t really trust the new brands in the market. They have a lot of other options where they can purchase the products, so you should have to give some voracity so they can come on your page.
For it, the best thing is to offer the customer gift vouchers to purchase the products. In this way, they will give you a try on your products.
You can put the gift on the outer part of the product or hide it inside the items to make them excited.
Since most brands rely on online businesses, you should go for this technique as well. Give an offer of free shipping to the customers. This is an effective technique because consumers are getting some discount here.
By providing the free shopping offer to the customers, your company will not get any loss, but it will give pleasure to the buyer.
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Create an affiliate program
Well, affiliate marketing is a big new thing that is coming into the market to increase sales. You should participate with other people and ask them to sell your product.
An affiliate is someone who is selling your items and in return, you have to provide some incentives to the person. The affiliates get to their connections and ask them to buy those particular items.
This can be a handy choice for expanding your service and building the interest of the audience.
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Webinars will be worthwhile
Webinars are basically learning platforms where you can provide awareness to the audience about your product. Here you have to talk about the new strategies of your brand and tell the audience what benefits they are going to avail of.
The most important thing to notice is that your webinars may also include a question-and-answer session.
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Use social media promotion
Social media is one of the best ways to promote products and attract more customers to your brand.
Nowadays, every single person is on social media, and they look for reviews on social media applications before they purchase new items.
You need to share pictures and videos of your products and tell all the benefits of the items that you are promoting.
If you are not good at this stage and just relying on conventional promotion, there are meager chances that you can increase your reach. Therefore, it is quite important for you to make use of social media platforms and promote the products online.
Top Benefits Of Having A Good Promotional Strategy
You may be wondering why you are putting so much effort into making marketing plans. Is there any benefit that you can avail of with your advertising strategies?
Sure, there are a lot of advantages that you can get with sale promotions.
Most of the time, retailers offer store-wide promotions to attract more traffic to the page and it is also their primary aim.
The most common purpose that you focus on while endorsing the products is to upsurge the traffic on your page and boost sales. When you promote the products online or using traditional advertising methods, you may target a lot of new audiences as well.
So, this is an amazing tactic that will let you increase the visitors to your brand and reach more consumers.
When you are going to launch a new product, there are very low chances that the customers will blindly trust your newly launched items.
In fact, they will wait until the early adopters purchase the product and give their opinion on it. So, here most marketers provide discounts on the products and decrease the price of the item.
However, you need to make sure that you are not reducing the prices too early. It will help you increase the market shares and boost the loyalty factor of the customers for your products.
Conclusion
Marketing is an amazing tool that can let you promote the product in a better way and get the relevant audience on the page quite easily.
All the big names you see on the internet pay a lot of attention to their marketing strategy to attract the right visitors to their stores.
If you are not getting good in the advertising campaign, you may not be able to get the customers in your store that are actually looking for your items.
In this article, we have talked about the top techniques that can be helpful in sales promotion and increasing the reach of consumers to boost sales. We have also discussed the top benefits that you can get from the promotional strategy.
Contact ReVerb to implement marketing best practices and techniques to bring your business to success!
