New to the world of SEO or want to learn more advanced search engine optimization concepts? Well then, you’ll definitely want to read this SEO guide from start to finish. Feel free to bookmark it, too!
SEO, or search engine optimization, is vital for digital marketers. Having a website, no matter how beautifully designed it is, just won’t cut it anymore. It should be fully optimized for search engines.
Let’s say you have this business website filled with must-read content and an eye-catching layout, but the problem is, based on Google Analytics, you see nobody coming to visit. This is where SEO comes in.
With a solid SEO strategy, your website will rank high in search engine results pages – so high that users looking for your products or services will discover you in a single click.
Fortunately for you, you’ve stumbled upon this SEO for beginners guide of ours. Applying our tips and being persistent with your efforts will help you rank your way to the top. We guarantee you that.
Before we can get into the SEO basics, let’s learn about SEO first.
SEO is the process of boosting your website traffic through search engine results, which then improves your site’s online visibility. Users searching for terms related to your business will have a better chance of finding your website and potentially turn into customers.
In other words, search engine optimization is how you can ensure your website shows up at the right place to the right people.
So, how can you increase quality traffic to your website through the power of SEO? What can you do to boost the number of visitors, incoming calls, and conversions?
This search engine optimization guide will walk you through every step of the way. Let’s get to it!
First things first, know and understand who your target audience is.
These are the people you want to attract to your website, particularly those searching online to look for a brand like yours. These are the exact people who have specific problems that your product or service can solve.
Once you have a good grasp of your target audience, you’ll be able to:
Equipping yourself with these essential bits of info allows you to transform everything within your SEO plan – whether your landing pages, the type of content you create, or the platforms to promote your website.
To define your target audience, our SEO guide shares three simple steps:
All SEO for beginners guide will tell you that keywords are the foundation of SEO – and we are no exception.
Using keywords relevant to your business and niche will get your website to rank high in search engines. These keywords should be popular with your target audience, though they shouldn’t be heavily used by your competitors.
A great place to start is using an online keyword research tool, such as Ahrefs, Semrush, Google Keyword Planner, or KWFinder. They’ll provide you with data about keywords related to your brand. These are the same keywords you’ll employ in your on-page SEO strategy, which we’ll be discussing later on.
From your blog posts and landing pages to your title tags, meta tags, and meta descriptions, make sure to incorporate these keywords whenever possible. Just don’t overuse them, as Google penalizes websites that practice keyword stuffing.
Topic clusters, when done right, can help you rank high, drive more traffic, and boost your conversion.
If you’re not familiar, topic clusters are groups of related content that collectively cover a broad subject area. They use hyperlinks to put these pieces together, making it easier for your target audience to discover your posts.
Here’s how you can create a topic cluster:
The best way to see progress in your organic rankings through topic clusters is by starting with what you already have.
If your website has existing content, conduct a content audit to get a detailed list of all the content you’ve already published. Group content pieces that cover a specific topic and link them together to form a topic cluster.
Your main topic should be broad enough so you’ll be able to come up with several subtopics to discuss. At the same time, it should be narrow enough to allow you to highlight all the critical points on your pillar page, which is the basis on which a topic cluster is built.
Think about all the questions your target audience will have regarding your topic, as well as their pain points.
Put yourself in your audience’s shoes. Come up with questions they have in mind, then create content to answer these questions.
Read your customer reviews and testimonials. Post questions on your social media pages for feedback. And have your support team list down the questions your prospects and customers typically ask.
With your pillar page and subtopics in place, it’s time to link them with each other. This means linking between subtopics and subtopics back to your pillar page. Be sure that your anchor texts are relevant to the content you’re linking to.
It’s important to remember that it may take some time before you can see the results you’re expecting, so don’t get discouraged if there’s no positive outcome just yet.
Once you notice things are going up, track these changes, measure their success, and apply necessary adjustments. You can use several analytics tools to track your progress, like Google Analytics, Buffer, and Databox.
Here’s the deal: People love engaging content. It’s one of the reasons why they keep coming back to a website.
In fact, 82% of consumers say they’re more likely to buy from a company that delivers custom content.
But, what does this have to do with SEO, you ask? Everything!
Through content marketing, you can publish blogs that contain the keywords you want to rank for. Use the right words to support your keyword strategy so that search engines will see that your content is highly relevant to searchers, leading them to improve your rankings.
Also, providing unique, valuable content to your target audience helps your blog page build a reputation as a hub for credible information. When they like what you’re writing, your readers will likely share your content pieces on social media or by word of mouth, therefore driving new visitors to your site.
Here are some of the best practices for writing high-quality articles:
On-page SEO is the practice of optimizing web pages for search engines and humans. It’s where factors such as content quality, headlines, meta tags, URL slugs, and other tags fall under.
A good rule of thumb is to use the primary keyword in three areas: Your headline (preferably at the beginning), slug, and at least one subheadline.
Throughout the entire body, aim to include 0.5%-2.5% of your keywords. While it may sound tempting to sprinkle them all over, you should avoid it, or Google will penalize you.
Other than that, here’s a couple of on-page SEO basics to keep in mind:
Just because it’s called off-page SEO doesn’t mean that it has nothing to do with SEO. It’s actually all about SEO.
Off-page SEO refers to how you optimize your website using external means. Like on-page SEO, it helps drive organic traffic and increase online visibility, among many other things.
Follow these tactics, and you’ll be on the right track:
We can’t deny that SEO can get really complex, but understanding and applying these SEO basics will no doubt give you a good headstart. We sure hope our SEO for beginners guide will bring you success in the near future.
Still don’t know where to get started with search engine optimization? Drop us a line, and ReVerb’s first-class SEO experts will help you skyrocket your site’s rankings!
Rumzz Bajwa is a digital strategist and content marketer at Digital Resource. She enjoys spending time with her family. She loves to go out and experience new moments whenever they came to light. Rumzz discovers satisfaction in investigating new subjects that help to extend her points of view. You can frequently locate her immersed in a good book or out searching for a new experience.