The online gambling industry keeps skyrocketing in popularity in the present day.

The reasons are apparent: this type of entertainment is easily accessible, gamblers can place their bets wherever and whenever they want, and online platforms offer much more game variants to play and valuable player incentives than brick-and-mortar casinos.

But at the same time, the competition in this industry market grows as well, causing various niche businesses to seek solutions to stand out from the crowd. The niche of online poker is not the exception.

Having a well-designed poker website and adaptable hosting solutions is just the groundwork for establishing any poker business online. The site must be provided with the right SEO optimization to make it work for business. That is because SEO is a powerful tool that can help improve poker website rankings, increase organic traffic, and maximize gains.

SEO techniques can be used to attract new punters and build trust within them. By optimizing your poker platform, you can ensure that it stands out from the competition and that your gambling business keeps flourishing.

If you are serious about the organic growth of your poker website, implementing and maintaining the right SEO is crucial. However, as with any niche in the gambling field, there are some peculiarities to know.

Therefore, in this article, we will cover some effective SEO recommendations that can help poker websites succeed. 

Most Essential SEO Techniques To Improve Poker Site’s Rankings

Whether you are a business owner or a company’s SEO specialist, you have considerable work to do when it comes to SEO optimization for poker sites. But your primary goal is to bring more players to your poker platform and encourage them to try their luck against the odds.

At the same time, it is crucial to understand that SEO for any niche in gambling, including poker, is a long-term form of marketing. When performed correctly, it is sure to bring the outcomes. You can always resort to the proven tactics of proficient SEO companies for poker sites and ask for HighRoller consultancy, but understanding the SEO specifics still remains important.

With that information in mind, let’s dive into the essential techniques to pay attention to when you conduct optimization for the poker platform.

• Conduct regular website audits

SEO optimization for online poker businesses is more than just luck. A clear understanding of changes in Google search engine algorithms is important to rank better in search engine result pages.

Therefore, every exemplary optimization always starts with a detailed SEO audit. All the following SEO techniques and tools will be effective only if the audit is conducted first.

Remember that audit is an ongoing activity that must be performed regularly, at least once a month.

A poker website audit is a thorough examination of a platform to define its smooth functioning, full-proof protection, and excellent end-user experience.

An SEO audit helps your site in many ways:

• evaluates it on factors that determine its visibility in Google’s search engine rankings;
• provides an in-depth analysis;
• solves issues interfering with the performance (like page downloading speed problems);
• indicates the areas that require improvement;
• enhances traffic and general user engagement, etc.

There are many types of marketing audits, including SEO, content, technical, design, and competition audits. If all of them are performed regularly, they will help you identify the gaps related to crucial site parameters and fill them in time.

However, when your platform starts expanding, it will become almost impossible to scan each page manually and handle these parameters effectively. In that case, you can apply various tools to reveal and fix the issues quickly.

That way, the entire SEO of your poker website can be done perfectly and without any errors.

• Pay close attention to keywords

All poker sites are interested in getting their platform ranked for specific keywords related to their niche. Evidently, the higher they can rank for these specific words and phrases, the more traffic they can bring to their platform. Not just basic traffic but qualified one that is interested in their gambling service.

That is why one of the most important aspects of poker SEO is quality content, not some basic information rewritten and stuffed with keywords.

Since Google’s top objective is to interpret an article and match it up with the search words to show the user the most valuable results, there are a few things to consider about content and keywords for your poker platform.

Try to locate long-tail keywords, as most of the time, they do not have much competition. They will provide you with the possibility of appearing on the first result page. Moreover, long-tail keywords are mostly considered the only ones that you can get ranked for until you increase the number of backlinks.

Instead of optimizing for the word “poker,” apply phrases like “best online poker” or “play poker games online.” The key point is to find precise phrases for your platform, as they aren’t highly competitive, can fit precisely with what you are offering, and, at the same time, help specify the player type you seek.

The overall idea comes down to the point that it is better to appear on the 1st page for a term that is searched 2,000 times a month than to be on page 50 for a keyword that is searched 70,000 times a month.

Chosen keywords should be used in the article title, the first sentence, somewhere in the body text, and the last sentence. If there is an image, remember to use this keyword for the alt tag. Avoid repeating the keyword and better focus on the content’s quality instead.

• Generate quality backlinks

Link-building is the optimization technique aimed at helping receive more traffic to poker websites. To be more specific, building links to the site is part of off-page SEO. It focuses on generating backlinks or hyperlinks on other sites that are pointing toward your poker platform. Creating backlinks is necessary for enhancing a website’s strength, including external and internal links.

When plenty of resources refer to your site pages in their articles, that is what builds the credibility of your site in the eyes of search engines. Simply put, backlinks are seen by Google’s algorithms as votes. The more such votes your platform has, the more signals there are for Google to treat it as one worthy of ranking highly. Its bots crawl billions of sites each day. If they reveal that the number of sites talking about your platform increases, your page rankings will improve.

When it comes to backlink strategy for poker websites, it is worth remembering that earning them requires some time and regular effort. But the quality should always be over quantity.

To ensure the link-building practice performs in a positive manner, use proper anchor text for referring to a particular page and select only trustworthy resources for your link placement. Their spam score should be as low as possible. Also, referring websites need to carry some organic traffic.

Conclusion

It’s important to have effective SEO if you want players to locate your business when they are looking for poker platforms. Otherwise, your site will have a poor online presence, and it can turn hard to compete in the gambling market.

This guide has overviewed practical recommendations on essential SEO techniques for poker websites’ promotion in search engines. Being aware of them, you can perform optimization correctly or ensure the SEO strategy of an agency you’ve hired is cost-effective and will increase your search rankings.

If you choose an SEO provider for your site optimization, prefer those with deep experience in your niche, which can be proven with a strong portfolio.