Shopify Plus Pricing In 2026: What It Really Costs

Shopify Plus pricing in 2026 starts at $2,500 a month on a one-year term, or $2,300 a month on a three-year term, in the US. That is the published base platform fee. Larger or more complex businesses can be moved to a variable platform fee tied to revenue, and Shopify does not publish that rate. On top of the platform fee you pay card processing, which on Shopify Payments starts at 2.25% plus 30 cents for US online cards, or a 0.20% Shopify fee plus your own processor’s charges if you use a third-party gateway.

The license is only part of the bill. Apps, an agency build, migration, payment fees and any ongoing development usually add more in year one than the platform fee itself. This guide walks through each line item using Shopify’s own Shopify Plus pricing page and Plus plan help center article as checked in October 2026, then shows how to decide whether Plus is worth it for your business.

If you are still comparing plans, our Shopify vs Shopify Plus guide covers the feature differences in depth, and the ReVerb Shopify hub lists every Shopify agency and service roundup we publish.

How Much Is Shopify Plus? The Short Answer

Here is what Shopify publishes for Plus at the time of writing.

Item	Published Price	Source
Platform fee, 1-year term	$2,500/mo (USD)	Shopify Plus pricing page
Platform fee, 3-year term	$2,300/mo (USD)	Shopify Plus pricing page
Variable platform fee	Based on revenue and business model, rate not published	Shopify Plus pricing page and help center
Expansion stores	Main store plus 9 expansion stores included; extra stores $300/mo each or a revenue share	Shopify Plus pricing page
Shopify Payments, US online card	From 2.25% + 30¢	Shopify pricing page
Shopify Payments, US online premium card	2.95% + 30¢	Shopify pricing page
Shopify Payments, US in-person card	2.3% + 10¢	Shopify pricing page
Third-party gateway fee	0.20% per transaction, plus processor fees	Shopify Plus pricing page
POS Pro	First 20 locations included; up to 200 with Shopify Payments	Shopify help center
Migration by Shopify	No charge from Shopify; paid services available	Shopify Plus pricing page

Shopify also lists a “Starts at $2,300” headline on its main pricing page. That number is the three-year rate. The one-year rate is $2,500.

Shopify Plus Platform Fee Explained

One-Year vs Three-Year Terms

Plus is sold on contract. Shopify’s help center lists the US price at $2,500 a month on a one-year term and $2,300 a month on a three-year term. Over three years, the longer term saves $7,200 ($200 a month times 36 months), but it also locks you in. Choose the one-year term if there is any real chance you will replatform, merge brands or change your business model in the next three years.

Shopify notes that these figures apply to “standard setups and integrations,” and that pricing is subject to change.

Local Currency Pricing

Shopify bills Plus in several local currencies. Its help center lists these monthly platform fees:

Currency	1-Year Term	3-Year Term
USD (US and unsupported currencies)	$2,500	$2,300
CAD (Canada)	$3,650	$3,400
EUR (EU and Greater EEA)	€2,250	€2,100
GBP (UK, Falkland Islands, Jersey)	£1,950	£1,800
AUD (Australia)	$4,000	$3,700
JPY (Japan)	¥398,000	¥368,000
INR (India)	₹190,000	₹175,000

The Variable Platform Fee

This is the part of Shopify Plus pricing that most guides get wrong. Shopify says that “more complex, higher volume businesses switch to a variable platform fee based on their revenue and business model.” Its help center adds that the variable fee is different for B2B and direct-to-consumer orders.

Shopify does not publish the percentage, the revenue level at which it kicks in, or any cap. Figures you see quoted online come from individual contracts or partner estimates, not from Shopify, and they vary. If you are a high-volume brand, assume the variable fee will be part of your quote and negotiate it directly with the Shopify Plus sales team. Ask specifically how B2B revenue is treated, because it is billed differently from DTC revenue.

Expansion Stores

One Plus contract covers one brand. The main store and nine expansion stores are included in the monthly platform fee, which is how many brands run separate storefronts by country or region. Beyond that, Shopify charges $300 a month per additional store, or a revenue share across all stores. Separate brands under the same parent company each need their own Plus contract. The help center also notes that each live expansion store needs its own theme license, which is a cost if you use a paid theme.

Shopify Plus Transaction Fees And Payment Rates

Shopify Payments Rates On Plus

If you use Shopify Payments as your primary gateway, you pay Shopify all card fees and no separate transaction fee. Shopify’s pricing page lists these US rates for Plus:

• Online cards: 2.25% + 30¢
• Online premium cards: 2.95% + 30¢
• In-person cards: 2.3% + 10¢
• In-person manually entered cards: 3.4% + 10¢

The Plus pricing page notes that card rates vary by country, and that Plus has the lowest rates of any Shopify plan. For comparison, the Advanced plan lists 2.5% + 30¢ online.

Third-Party Gateway Fees

If you use another processor as your primary gateway, you pay that processor’s fees plus 0.20% per transaction to Shopify, which Shopify describes as covering security and compliance costs. That is the lowest third-party fee on any Shopify plan (Basic is 2%, Grow 1% and Advanced 0.6%).

On $10 million a year in online sales, 0.20% works out to $20,000 a year in Shopify fees before your processor’s own charges. That is often still worth it if your negotiated rate with another processor is meaningfully lower, or if you need a specific gateway for subscriptions, B2B invoicing or a region Shopify Payments does not cover.

Extended Authorization Charges

Plus supports extended payment authorization: up to 30 days for Visa, Mastercard and American Express, and up to 10 days for Discover and JCB. Shopify’s help center notes a 1.75% charge if you capture payment after seven days. Pre-order and made-to-order brands should account for that.

The Total Cost Of Shopify Plus

The platform fee is predictable. Everything else depends on your catalog, integrations and how much custom work you want. Shopify itself says on its Plus pricing page that you should budget for custom development with a Shopify Plus Partner, one-time theme purchases and third-party apps.

Shopify Plus Cost Breakdown

Cost Line	Type	What Drives It
Platform fee	Monthly, contract	$2,500 (1-year) or $2,300 (3-year) in the US, or a variable fee for larger businesses
Payment processing	Per transaction	Shopify Payments rates, or processor fees plus 0.20%
Apps	Monthly, usage-based	Reviews, search, subscriptions, loyalty, email and SMS, returns, ERP connectors
Theme	One-time	Paid theme license per live store, or a custom theme build
Agency build	One-time project	Design, custom checkout logic, integrations, data migration
Migration	One-time	Catalog size, order history, URL redirects, customer accounts
Ongoing development	Monthly retainer or hourly	New features, CRO testing, app changes, maintenance
POS hardware	One-time	Card readers and terminals per retail location
Additional stores	Monthly	$300 per store beyond the main store plus 9 expansion stores

Apps

Most Plus stores run a stack of paid apps for search, reviews, loyalty, subscriptions, returns, email and SMS, and helpdesk. Many price by order volume, contact count or GMV, so app spend grows as you grow. Before you upgrade, export three months of app invoices, separate flat fees from usage-based fees, and check which apps Plus features could replace. Shopify Flow, Shopify Functions, Launchpad for scheduled sales and built-in B2B tools often retire one or two paid apps. Email and SMS platforms, which often price by contact count, are usually one of the largest single app costs.

Agency Build Costs

Shopify does not publish agency rates, and agencies price very differently depending on scope, region and whether the work is a theme customization or a fully custom or headless build. A straightforward migration onto a customized premium theme sits at the low end. A custom design system, complex checkout extensions, multiple expansion stores, ERP and PIM integrations, and a headless Hydrogen front end sit at the high end, and can cost many times the annual platform fee.

The safest approach is to get two or three fixed-scope quotes from agencies with Plus experience. The agency lists in the section on whether Plus is worth it, below, are a good place to start.

Migration Costs

Shopify says it does not charge to migrate to Plus, but that migration is your responsibility, and that paid services are available for custom needs. A Shopify Plus representative can outline likely costs. In practice, migration cost depends on catalog size and complexity, how much order history you bring over, customer accounts, URL redirects for SEO and how many systems connect to the store.

If you are moving from another platform, the agencies for replatforming to Shopify Plus list covers specialists in Magento, Salesforce Commerce Cloud and BigCommerce moves. Upgrading an existing Shopify store to Plus is much simpler, because your data stays where it is.

POS Costs

Plus includes POS Pro for your first 20 retail locations, and Shopify waives the cost for up to 200 locations if you use Shopify Payments. On lower plans POS Pro is $89 a month per location, so for retailers with several stores this is one of the clearest savings on Plus. You still pay for hardware such as card readers and terminals, priced separately on Shopify’s hardware store.

B2B Costs

Shopify’s built-in B2B features are not exclusive to Plus anymore. Most of them, including company accounts, net payment terms, quantity pricing, PO numbers and the quick order list, are available on every plan. The differences that matter for wholesale are:

• Basic, Grow and Advanced allow up to three active B2B catalogs; Plus allows unlimited catalogs.
• Only Plus lets you assign catalogs directly to a company or company location.
• Deposits, partial payments and payment requests per fulfillment are Plus only.
• Plus supports separate B2B and DTC checkout flows in one store.

Remember that the variable platform fee, if it applies to you, is calculated differently for B2B orders. If wholesale is a big part of your revenue, ask for that rate in writing. Our list of Shopify agencies for B2B and wholesale covers partners who build these setups.

Headless And Commerce Components

Plus includes up to 25 headless storefronts built with Hydrogen and hosted on Oxygen, and Shopify says you can deploy its React-based headless stack at no extra cost. The hosting is included, but the build is not, so headless projects carry higher agency costs.

For the largest enterprises, Shopify also sells Commerce Components, a modular package of its infrastructure, APIs, checkout, Shop Pay and storefront components that can plug into an existing stack. It is priced on an enterprise quote through Shopify sales and is not part of the standard Plus price list.

Shopify Plus vs Advanced: Cost Comparison

Cost Item	Shopify Advanced	Shopify Plus
Subscription (US)	$299/mo billed yearly, or $399/mo monthly	$2,500/mo (1-year) or $2,300/mo (3-year)
Online card rate	2.5% + 30¢	2.25% + 30¢
In-person card rate	2.4% + 10¢	2.3% + 10¢
Third-party gateway fee	0.6%	0.2%
B2B catalogs	Up to 3 active	Unlimited
Expansion stores	Not included	9 included
POS Pro	$89/mo per location	First 20 locations included, up to 200 with Shopify Payments

The gap in subscription cost is roughly $2,000 to $2,200 a month. Lower card rates close some of that gap as revenue grows. Shopify’s own upgrade guide says there is no universal revenue threshold for Plus, and that its break-even figures for lower payment fees should not be read as Plus qualification thresholds. Run the numbers on your own revenue mix.

How To Estimate Your Shopify Plus Cost

1. Start with the platform fee for your term and currency, and ask Shopify sales whether a variable fee will apply.
2. Take last year’s online and in-person revenue and apply the Plus card rates, or 0.20% plus your processor’s rates if you keep a third-party gateway.
3. List every paid app with its current monthly cost, then remove the ones Plus features would replace.
4. Get two or three fixed-scope agency quotes for the build or upgrade, including migration and redirects.
5. Add theme licenses for each live expansion store and any POS hardware.
6. Add a monthly development or CRO retainer if you plan to keep improving the store.
7. Compare the total against your current plan, including the cost of the limits you are working around today.

Is Shopify Plus Worth It?

Plus Usually Pays Off When

• You need more than three B2B catalogs, company-specific catalogs, deposits or split B2B and DTC checkouts.
• You run, or plan to run, several regional storefronts that can use the nine included expansion stores.
• You operate many retail locations and would otherwise pay $89 a month for each POS Pro location.
• You process enough card volume that the lower Plus rates and 0.2% third-party fee save real money.
• You need checkout customization, Shopify Functions logic, unlimited staff accounts or priority 24/7 support.
• You run high-traffic launches where Launchpad, bot protection and higher API limits matter.

Plus Is Probably Not Worth It Yet When

• You are on Advanced and not hitting its staff, catalog, location or checkout limits.
• Most of your problems are design, conversion or marketing, which an agency can fix on any plan.
• You would sign a three-year term just for the discount without being sure of your roadmap.

If you decide Plus is right, choose your partner carefully, because the build drives more of your total cost than the license. Start with our lists of enterprise Shopify Plus agency partners, Shopify Plus agencies for high-volume merchants and Shopify Plus agencies for enterprise ecommerce.

Frequently Asked Questions

How Much Does Shopify Plus Cost Per Month?

In the US, Shopify Plus costs $2,500 a month on a one-year term or $2,300 a month on a three-year term at the time of writing. Larger or more complex businesses may pay a variable platform fee based on revenue and business model instead, which Shopify quotes individually.

What Are Shopify Plus Transaction Fees?

If you use Shopify Payments, there is no separate transaction fee; you pay card rates starting at 2.25% plus 30 cents for US online cards. If you use a third-party gateway as your primary processor, Shopify charges 0.20% per transaction on top of your processor’s fees.

Does Shopify Plus Charge A Percentage Of Revenue?

It can. Shopify says higher-volume or more complex businesses switch to a variable platform fee based on revenue and business model, and that the rate differs for B2B and DTC orders. Shopify does not publish the rate, so confirm it in your quote.

Is There A Setup Fee Or Migration Fee For Shopify Plus?

Shopify does not charge a migration fee, though it offers paid services for custom needs. The real setup cost comes from your agency, theme, apps and data migration work.

Can I Negotiate Shopify Plus Pricing?

The three-year term is cheaper than the one-year term, and variable fees and expansion-store terms are set in your contract with Shopify sales. Go into the conversation with your revenue split by channel, B2B and DTC, and by region, so you can compare quotes on the same basis.

Conclusion

Shopify Plus pricing starts at $2,500 a month on a one-year term or $2,300 a month on a three-year term in the US, with a variable, revenue-based fee for larger businesses that Shopify sets in each contract. Payment costs are the lowest of any Shopify plan, and POS Pro, B2B catalogs and expansion stores are bundled in.

The real cost of Plus, though, is the total: platform fee, payments, apps, theme, build, migration and ongoing development. Price every line, compare it with what you pay today on Advanced or another platform, and pick an agency that has done Plus builds like yours. If Plus looks like overkill, our best Shopify alternatives roundup covers other platforms worth a look.