As the year winds down, many brands look back on their achievements and prepare for the next year.
To double your success in 2023, you might be wondering what to focus on further. I put together this quick list of notable dates you should consider celebrating at your company and congratulate your audience on.
Special Calendar Dates For Your Brand In 2023
Consider these top dates to pay attention to in the new year. Your brand can celebrate events like these by using them to promote products and discounts that align with the particular day’s theme.
1. International Women’s Day
International Women’s Day is a holiday to celebrate women’s social, economic, cultural, and political achievements. And this year’s theme is #EmbraceEquity, which focuses on empowering women through legislation, policy, and leadership.
Celebrate International Women’s Day on March 8 by displaying a message or image on your site. You could also write an article about how your brand supports women and post pictures of your team hugging themselves to “embrace equity.”
2. Giving Tuesday
Giving Tuesday is a global day of giving that takes place on the Tuesday after Thanksgiving. The idea behind it is to encourage people to donate their time and money to charitable organizations instead of shopping at big box stores during Black Friday.
You can participate in this event in various ways, including donating your own money or having you and your team volunteer for a worthy cause. Approximately 30% of fundraising occurs from November to December, which gives your brand plenty of opportunities to support nonprofits.
3. Juneteenth
The U.S. celebrates Juneteenth on June 19, commemorating the end of slavery. It became an official holiday in the U.S. on June 16, 2021. Today, people celebrate Black Americans’ freedom through prayer, speeches, family gatherings, festivals, and picnics.
Juneteenth is a day for celebration and education, and reflection on racism. Brands can celebrate this holiday by educating their community, amplifying black voices, and showing support.
4. World Mental Health Day
World Mental Health Day is a global campaign held on October 10 to raise awareness of mental health issues.
The goals of World Mental Health Day include the following:
Encourage people to learn about mental disorders and seek help when needed.
Reduce the stigma associated with these disorders.
Increase support for those living with them.
Promote research into better treatments.
Improve conditions in mental health facilities.
Foster better communication between mental health providers and their clients’ families.
Brands can take advantage of celebrating World Mental Health Day by educating their employees and stakeholders on the issue. Or by giving employees the option to work that day and showing support online.
5. Zero Waste Week
Zero waste is a philosophy of being more sustainable. The idea is that no trash goes to landfills, and people should consider reusing or recycling everything.
Zero Waste Week is held during the first week of September and is a great way to support the environment and encourage people to think about what they throw away. In observance of Zero Waste Week, brands should consider reducing waste and showcasing their journey online.
6. World Book Day
World Book Day is on April 23, which promotes reading, publishing, and copyright. This day has become a global celebration of authorship, creativity, and literature everywhere. It aims to inspire a love of reading through storytelling around the world.
To celebrate World Book Day, brands can provide top book suggestions or give employees’ a dedicated space to read their favorite books.
7. Small Business Saturday
Small Business Saturday is an annual event held at the end of November (November 25, 2023), encouraging consumers to spend money at local small businesses. It’s an excellent way for your brand to get involved with the community, boost sales and acquire new customers.
In fact, you could consider hosting an event of your own by implementing a special promotion on your website or in-store. You can also take advantage of American Express’s Shop Small resources and stay current on the latest news about this event.
Conclusion
As you can see, there are plenty of events to celebrate. If you want to make your brand stand out, these are some special dates to keep in mind. Try planning content that addresses these topics, and anticipate higher engagement with your audience than ever before.
