Getting a startup noticed can be tough when you don’t have many resources.

All the tools you decide on should truly help you. Many new companies find this challenging. They require technology that is easy to use, always dependable, and doesn’t cost too much. That’s why Mailrelay is considered a leading choice for email marketing. It supports startups by providing a comprehensive tool that won’t add to their budget or complicate their campaign management. Read on for a list of the main tools that create an effective, inexpensive marketing system for new startups.

1. Email Marketing – Mailrelay

Email remains the primary tool marketers use for their campaigns. You can see the results and measure them, and it won’t break the bank. Startups don’t need prior experience to use Mail Relay and manage professional email campaigns.

The main features of the e-commerce platform are:

• A free plan that is bigger than most of the others on the market.
• An AI tool that makes creating emails much faster.
• API and SMTP are supported, and you get detailed statistics.
• High deliverability and a simple system.
• All users, free and paid, get expert help.

Businesses don’t have to pay for premium services to build and reach out to their contacts. As a result, Mailrelay is the first choice for email marketing when budgets are low.

2. Website and Landing Pages – Card or Webflow

Every company needs a website today. It helps create trust and makes online campaigns easier. For a low price, Card offers many design options for one-page sites and landing pages. Websites built with Django are fast, react quickly and are straightforward to use. With Webflow, you can do more, but it’s also more expensive.

Startups can link the Mail Relay sign-up form to these sites. As a result, it’s not hard to collect leads from people who visit your website.

3. CRM and Lead Management – HubSpot or Zoho CRM

Organizing your contacts should be done as soon as you have a user base, even if it’s small. A CRM system enables you to track your interactions with each customer and plan follow-ups efficiently. Those who sign up for HubSpot’s free plan can use email tracking, manage their pipelines, and segment their contacts. Zoho CRM is a low-cost CRM system that can adjust to your company’s growth.

A lot of CRMs connect with Mailrelay, or you can use their APIs. Because of this, email campaigns can be better planned and will arrive at the right time.

4. Content and Design Tools – Canva and Notion

Using visuals helps to both gain and keep people’s attention. You can create great social media posts, banners, or presentations using Canva. The basic version is free, and you can pay for upgrades if you choose. Just about anyone can create visually appealing content using templates.

With Notion, you can easily plan, sort out your content ideas, and save your resources. Teamwork is also made easier by this tool. Using these tools, content planning and design become easier and more organized.

5. Social Media Scheduling – Buffer or Later

Using social media helps your business be noticed and connect with people. Scheduling tools help you save effort and make your work more consistent. You can sign up for free on Buffer and Later to use the basic scheduling tools. They can help you on places like Instagram, Twitter, LinkedIn, and Facebook.

With a pre-made schedule, startups don’t have to stay glued to their social accounts all day. These tools help us see how our audience engages with our performance.

6. Analytics – Google Analytics and Hotjar

It is essential to monitor how people use your website. It helps us see the number of visitors, how visitors behave and when users complete their goals. You don’t need to pay for it, and it can be added to most websites easily.

Visitors’ behaviour is made clear with heatmaps and session playbacks from Hotjar. These tools help startups make their website better for users and turn more visitors into customers.

7. Marketing Automation and Integration – Zapier

Automation can really help your team save time when it’s small. It allows you to connect your CRM, email platform and form builder. You can set it up so that when someone fills in a form on your site, it’ll go to Mailrelay. With Zapier’s free version, you have access to enough automation to get started.

Conclusion

An entrepreneur starting a bootstrapped business needs tools that can produce results efficiently without incurring excessive costs. You want to build a stack with the main marketing functions: email, web presence, content, social, analytics, and automation.

Mailrelay is popular with young startups because it offers a big free plan, responsive suppor,t and a helpful AI editor. It allows new businesses to form valuable customer relationships from day one, as it doesn’t require a significant investment to use. This approach to marketing is easy to use, can grow with a business, and ensures you reach customers, add value, and grow smartly.