Max Dewod
Freelance Writer
23.06.2022
Engagement is what drives growth, however, reaching high engagement rates without the proper guidance can be tricky.
Social media has taken over the world of marketing, and with a staggering amount of monthly users, it’s no wonder marketers are putting so much focus into building a strategy that revolves around the different SMM channels.
Sometimes it can be difficult to interact and create an engaging environment between you and your audience.
In this article, I’m going to cover essential tips for reaching better engagement rates with your online audience.
Top Ways To Drive Your Online Audience Engagement
1. Host live webinars
You might have thought that webinars are a thing of the past, but that’s not the case. Marketers, for example, prefer webinars since they have the potential to reach new audiences and convey the message of the brand much faster and more precisely than through any other method.
There is a myriad of ways you can make your webinar more engaging. You can ask questions or allow your audience to ask the questions. You can think of writing activities after each topic is covered and then interview the audience.
In addition, you can think of a trivia quiz your audience can complete at the end of your webinar. Bear in mind that prerecorded webinars cannot reach the same engagement levels as live webinars, so if your priority is engagement, make sure you conduct them live.
2. Reveal the power of social media strategies
Different social media channels require different strategies to reach better engagement rates, so here are the three most popular ones:
Probably the most trendy of all, users have been flocking to TikTok due to its fun visual content and young audience. If you are looking to develop a captivating strategy to reach new TikTok followers and engage with them, you will first need to research the best time to post on TikTok.
You can also use various analytics tools to see which schedule works and which doesn’t. This information will allow you to schedule TikTok posts strategically, ensuring that they are seen by a larger audience and increasing the likelihood of engagement.
To further optimize your strategy, using a TikTok engagement rate calculator can help you measure the effectiveness of your posts and understand how well your content resonates with your audience. Additionally, learning how to get paid on TikTok can provide insights into monetization opportunities, allowing you to turn engagement into revenue.
After you have done that, it’s time to tackle the topic of how to create more engagement. TikTok is a visual platform, so driving engagement there isn’t a big challenge. For example, you can incentivize your followers to participate in your branded contest by either making it extra fun or promising a little reward if someone wins it by getting the most views.
Another visual-based platform is Instagram. It’s one of the most popular social media networks and probably the best for creating engagement with the right strategy.
Note that Instagram is the playground of hashtags. Posts with hashtags significantly increase engagement as opposed to those that don’t have them. However, they can sometimes make your posts too overwhelming. Never go over 30 hashtags per post, and always use a tool that will help you pick the best ones.
Another trick is using the question mark emoji to spark a conversation with your audience.
Facebook can be a bit tricky to cover if you don’t know what tools and techniques to employ. Most of the time, all the conversations on Facebook happen in groups. You can utilize the stories with the swipe up to see more features, but groups will stay the same.
Set up a Facebook group—private or public, and let your audience join and engage openly in conversation with them. If you want followers from other social media channels to join, send them an invitation so they can also enter your Facebook group.
For example, you can create a poster with cool badges, which is a great way to increase engagement.
3. Keep trendy
Not sure what to talk about or what kind of content to create? Just see what’s trending and spark up a conversation with your followers in the comment section.
If you can’t find something to post about, simply join a conversation with your followers and share your opinion with them.
Whatever you decide content-wise, make sure you create valuable content since value and engagement go hand in hand.
Conclusion
Boosting engagement is every content creator’s and business owner’s way of reciprocation. Whatever your strategy is, regardless of the social media channel you use, be sure to have at least two months’ worth of pre-planned content so that you can regularly feature on your viewers’ feed.
You can boost engagement effectively, so go over this article again and start applying the listed tips to succeed!
