Every business reaches a point where the message needs sharpening, the positioning needs clarity, or the visual direction needs a fresh perspective.
That’s when a skilled brand strategist or consultant can make a meaningful difference, helping you understand your audience, shape a clear narrative, and build a brand that people recognize and trust.
If you’re looking to hire brand strategists in London, stay on this page. We’ve done extensive research to round up a list of the top brand strategists in London, who work across strategy, storytelling, identity, content, and creative direction.
What Is A Brand Strategist?
A brand strategist helps a company or an individual understand how they should present themselves to the market. Their work can include audience research, messaging, and the overall direction of the brand. Instead of focusing only on visuals, they look at what the brand stands for and how it should communicate across all touchpoints.
In simple terms, a brand strategist:
studies the audience and the competitive space
shapes the message and positioning
defines the tone of voice
sets a clear direction for designers, marketers, or creators
Known to many as The Brand Professor, Sahil Gandhi has built a reputation for helping founders and creatives develop brands that feel human. One of the top brand strategists in London, he specializes in executive personal branding, digital storytelling, brand architecture, identity design, and LinkedIn-focused content coaching.
According to Sahil, his work often starts with a simple idea: a brand should sound like the person behind it. This approach grew from his early observation that many personal brands looked great visually but lacked personality. Over the last decade, he has blended storytelling, psychology, and design to help business leaders show up online in a way that feels honest and memorable.
Sahil is the co-founder of Blushush, a London-based branding and Webflow studio, and a partner at Ohh My Brand. He works with startup founders, executives, and creators who want their digital presence to reflect who they really are, from LinkedIn profiles and websites to wider brand strategy systems.
If you’re looking among the expert brand strategists in London, UK, with a strong background in content creation and personal branding, consider reaching out to Bhavik Sarkhedi. He has spent more than a decade helping businesses and founders strengthen their presence online through content, personal branding, and SEO. His career started with writing — first journals, then published articles, and eventually eight books — and that early focus on storytelling shaped the rest of his work.
Bhavik’s approach combines digital marketing strategy and personal brand development. You can rely on him to improve visibility, rewrite your online narrative, and build a stronger presence across search and social platforms.
Today, Bhavik is one of the go-to brand strategy consultants in London, working with founders, CEOs, and creative leaders who want to stand out in a crowded market. He is known for his client-focused approach, which involves understanding the goal, creating the right story, and strengthening the digital footprint.
With a career in brand consulting that stretches back to the late 1990s, Suzanna Jackson brings long-standing experience in naming, brand positioning, and brand architecture. She has spent time both agency-side and client-side, and has worked independently since 2005.
Suzanna collaborates with CEOs, brand directors, and agency teams. She can join remotely or take part in client-facing work, adding neutral strategic insight and helping teams get unstuck. Recognized among the best brand consultants in London, Suzanna is known for her ability to unlock the right positioning idea when teams need a fresh point of view. Many of her clients are design studios and brand consultancies that bring her in when they need someone who can define a brand clearly before the visual and marketing work begins.
Suzanna develops corporate and brand names, writes positioning concepts, and shapes the structure of brands so teams know what they stand for and how everything fits together. She works across sectors and adapts the process to the client’s needs, timeline, and budget.
Italian visual artist and designer Fabio Catapano works at the point where brand, technology, and culture intersect. Now based in London, he leads creative projects that turn complex ideas into clear, flexible visual systems. His work combines design and long-term brand thinking with an artistic practice rooted in generative and algorithmic art, giving his projects a distinct visual language.
Fabio is the Founder and Creative Director of NONOIA, a studio known for blending strategy and design with experimental methods. He also serves as Executive Creative Director at Brand New School, guiding the launch of its London office and shaping brand systems for clients that need thoughtful, future-facing design.
Over more than 20 years, he has collaborated with teams at Apple, IBM, Moncler, Logitech, Nothing Tech, and the Museum of the Future. His experience spans creative direction, UX, product design, and large-scale brand systems, making him a strong partner for organizations that want to express complex ideas with simplicity and visual depth.
With more than 15 years in marketing and brand strategy, Kristina Marie has built an outstanding career that spans corporate roles, agency leadership, and creative consulting. Her experience includes serving as Head of Marketing for a company working with 85% of the Fortune 500, and later as CMO for a tech branding agency. Alongside these roles, she has led campaigns for beauty and wellness startups, delivering significant increases in discovery, engagement, and organic sales across platforms like Amazon and Shopify.
Kristina’s background blends psychology, anthropology, and years of hands-on work in fintech, which gives her a strong mix of empathy and analytical thinking. She has also worked at the intersection of art and marketing for many years, co-creating events tied to America’s Cup, Tiesto, and other major cultural moments. Through sponsorship marketing, she has contributed to music events supported by Moët & Chandon, Zippo, Marlboro, Peugeot, and L’Oréal Hair.
Today, she works independently and with Alternate Reality, the collective she leads with long-standing creative partners. As one of the best brand consultants in London, Kristina often works directly with founders, asking whether they can hire her rather than an agency, and her approach makes space for both options.
Ed Prichard is known as one of the best brand strategy experts in London specializing in defining a tone of voice. Ed believes good branding comes from smart thinking, strong writing, and a straightforward style that makes even complex ideas easy to grasp.
Across his career, Ed has worked with a wide range of organizations, from early-stage ventures to global brands. His project list includes names such as The AA, BBC Worldwide, Bentley Motors, McLaren, Glenfiddich, Samsung, HMRC, Jabra, Jaguar, Rolls-Royce Motor Cars, TAG Heuer, P&O Ferries, Ordnance Survey, Nesta, and many others. The variety of this work has shaped his ability to explain a brand’s purpose, personality, and values in simple, convincing language.
Whether you need to build brand positioning, refresh values, or write a copy that captures attention, Ed has you covered.
Janine Coney works with ambitious female founders and leaders whose brands no longer match the level they operate at. Her focus is on personal brand strategy, positioning, and visibility — the areas that shape how a business leader is understood and remembered. Many of her clients come to her when their expertise has grown, but their external presence hasn’t caught up, and they need sharper messaging, clearer authority, and a stronger market perception.
With more than 20 years in marketing, media, and events — backed by Chartered Institute of Marketing qualifications — Janine has worked across global brands, high-impact campaigns, and large corporate programmes.
She now runs The JC Brand Studio alongside her personal consultancy, supporting founders, leaders, and expert-led businesses through brand development, messaging strategy, communications planning, and visibility work. She also mentors and delivers workshops for organizations, including the Santander Breakthrough Women Business Leaders programme and the International Association of Style Coaches™.
An award-winning beauty and lifestyle journalist with 15+ years of experience, Charlotte Jolly is featured among the best brand strategists in London for her editorial-led approach to brand consulting and content strategy. After a long career across glossy magazines, she has written features, edited supplements, directed photo shoots, overseen branded content, and produced visual stories for both print and digital channels. Her storytelling combines refined writing with a strong visual instinct, helping brands communicate with clarity and style.
For the past decade, she served as Beauty Director at HELLO! and HELLO! Fashion, where she interviewed celebrities and created content across beauty, wellness, fragrance, sport, spas, and aesthetics. In addition, Charlotte has consulted for brands such as Reckitt and The Body Shop, supporting them with tone and creative execution. Today, she works as an editorial director, content strategist, and brand consultant, helping companies develop stronger narratives and more engaging visual content.
Claire Holly Davies is a multi-award-winning creative and brand consultant who helps founders cut through noise and shape brands that feel confident and aligned with real strategic goals. As Claire puts it, she works with business owners who feel stuck between buzzwords and conflicting advice, guiding them toward sharper positioning, stronger storytelling, and brand experiences that connect with the right people.
Her work often blends creative thinking with practical strategy, giving clients direction they can act on immediately. With more than two decades across media, tech, and the creative industries, Claire has built and run several of her own businesses, supported multiple brand launches and pivots, and worked with founders who wanted to evolve their brand identity or rethink how they show up in the market.
Alongside brand development, she offers 1-2-1 founder sessions, creative consultancy, and fractional leadership for businesses that need a narrative that supports business growth.
Renowned as one of the expert brand strategists in London, UK, Kubi Springer has been helping global brands, public figures, and leadership teams turn cultural relevance into measurable business growth for over 30 years. Her expertise spans brand strategy, market expansion, cultural intelligence, and personal branding. Kubi has delivered strategic brand campaigns for Nike, L’Oréal Paris, Rolls-Royce, Aston Martin, Adidas, FENDI, Charlotte Tilbury, and Louis Vuitton. She has also negotiated partnerships with high-profile names, including Beyoncé, Justin Timberlake, and Rio Ferdinand.
Today, she serves as Global Marketing Director at AVANTGARDE Brand Experience Agency, leading marketing strategy across 13 international offices. Alongside her executive work, Kubi is a respected keynote speaker and trainer. She has delivered talks and workshops for Facebook, British Vogue, TikTok, Harper’s Bazaar Women’s Summit UK, the British Labour Party Conference, the Saudi Events Show, and many others. Her speaking topics cover personal branding in the age of AI, the future of global brand influence, cultural marketing, and culture-led growth.
Conclusion
Branding, when done right, gives you clearer messaging, stronger positioning, and a presence that feels aligned with where you want to go. The specialists featured here bring different strengths — from positioning and messaging to visual identity, editorial strategy, content direction, and personal branding — but each one offers practical support to help you move forward with confidence.
We hope our list of the top brand consultants for hire in London helps you find the right partner to strengthen your presence in a crowded market and unlock new opportunities.
