Top Digital Marketing Agencies In Iceland For 2027

Iceland’s advertising market is small and tightly connected. A handful of media houses, broadcasters and news sites carry most domestic ad spend, while Google, Meta and TikTok take a growing share of budgets aimed at both locals and the large flow of visitors. Most agencies therefore combine domestic media planning with paid search and paid social, and many run campaigns in Icelandic and English side by side.

The digital marketing agencies in Iceland on this list fall into three groups: full-service advertising agencies with digital teams, independent media buying houses that plan and measure spend across channels, and smaller performance shops that manage Google Ads, Meta ads and SEO on monthly retainers. Almost all are based in the capital region, which is where most of their clients sit.

For this list we checked each company on its own website for an Iceland office address, digital marketing as a core service and named client work. No company paid to be included, and the order reflects our judgement of strength and fit. For more Iceland lists and guides, visit our Iceland hub.

Iceland Digital Marketing Agencies At A Glance

Company	Iceland Base	Best For	Core Services
Pipar\TBWA	Guðrúnartún 8, Reykjavik	Brands that want creative, media and digital together	Digital strategy, analytics, SEO, websites, online campaigns, media buying
Birtingahúsið	Hlíðasmári 10, Kópavogur	Large advertisers managing spend across many channels	Media planning and buying, online marketing, SEO, social, search ads
Datera	Reykjavik	Travel, finance and tech brands buying media at scale	Media buying, performance marketing, paid search, SEO and GEO, AI consulting
Hér&Nú	Bankastræti 9, Reykjavik	Retail, finance and public sector campaigns	Consulting, design, media placement, PR, digital marketing, SEO consulting
Sahara	Vatnagarðar 8, Reykjavik	Consumer brands needing content and social	Campaign management, social media, ad creation, video, email, Shopify sites
ENNEMM	Skeifan 10, Reykjavik	National campaigns for public and consumer brands	Strategy, media buying, design, online marketing, digital design
Unio	Stórhöfði 23, Reykjavik	SMEs and retail brands on Meta, Google and email	Meta and Google Ads, social media, email and SMS, web stores, consulting
Black Flamingo Marketing	Reykjavik	SMEs in tourism, retail and engineering	Google Ads, Meta and LinkedIn ads, SEO, analytics, email
Kontor	Skipholt 33, Reykjavik	Brand building with digital execution	Branding, design, copywriting, media buying, digital marketing
Vettvangur	Suðurlandsbraut 6, Reykjavik	Companies wanting web and marketing in one place	Digital marketing, search, email, web development, hosting

Best Digital Marketing Agency Options In Iceland

1. Pipar\TBWA — Full-Service Agency With A Dedicated Digital Arm

Pipar\TBWA is an established Icelandic advertising agency at Guðrúnartún 8 in 105 Reykjavik and part of the global TBWA network. It describes a long history in the market and has built its reputation in digital marketing.

Its digital work runs through Pipar\CEEDR, which acts as a client’s online marketing department, covering digital strategy, analytics with defined KPIs, SEO, websites, apps and online ad campaigns. Media buying sits with Pipar\MEDIA, and creative strategy follows TBWA’s Disruption method. Ceedr’s own site lists case studies for Hertz, Hexagon, Copenhagen Metro and the Icelandic chatbot Spjallgrímur, with Icelandia among its clients.

Pipar\TBWA suits large Icelandic brands that want creative, media buying and performance marketing handled by one group with Nordic reach.

2. Birtingahúsið — Independent Media Buying And Online Marketing House

Birtingahúsið was founded in 2000 at the initiative of several of Iceland’s largest advertisers. It is an independent media agency based at Hlíðasmári 10 in Kópavogur.

The company plans, places and measures advertising across media, and its online team covers ad placement, online marketing, SEO and social media. It is a Google Partner with certified Search Advertising consultants, and it also runs market and competitor analysis, including how visible a company is in search. Client logos on its site include Nova, Krónan, Elko, Lyfja, N1, Hekla, Bauhaus, Wolt, Indó, Coca Cola CCEP and SS.

Birtingahúsið fits advertisers with sizeable budgets that want independent advice on media buying in Iceland, across TV, print, outdoor and digital.

3. Datera — Data-Driven Media Buying And Performance Marketing Agency

Datera is a Reykjavik-based digital marketing agency established in 2018. It describes itself as a knowledge and consulting company in marketing and media buying, with a team of 14 that includes separate specialists for domestic and foreign media.

Services span strategic consulting, media planning and buying, performance marketing on social, Google and YouTube, paid search and SEO, automated campaigns and performance measurement, plus AI audits and AI strategy. Its client logos include Sky Lagoon, Íslandsbanki, Advania, Síminn, VÍS, N1, KEF Airport, Smáralind, Nespresso, Íslandsstofa, Reykjavik Excursions by Icelandia and Borgarleikhúsið.

Datera is a good fit for travel, finance and tech companies that buy media both in Iceland and abroad and want decisions driven by measurement.

4. Hér&Nú — Reykjavik Advertising Agency With Media And Digital Services

Hér&Nú is an advertising agency founded in 1990, working from the second floor of Bankastræti 9 in 101 Reykjavik. Its team page lists more than 20 people.

The agency covers consulting, design, media placement and public relations, along with digital marketing. It also offers SEO consulting on copy and site content and reports search performance from Google Search Console in Looker Studio dashboards. Named clients include IKEA, Bónus, Íslandsbanki, Kvika, Seðlabankinn (the Central Bank of Iceland), Penninn Eymundsson, Sorpa, Strætó, Atlantsolía and Nói Síríus.

Hér&Nú suits retail, finance and public bodies that want campaigns, media and digital channels run by a long-standing Reykjavik agency.

5. Sahara — Full-Service Digital Marketing And Content Agency

Sahara is a digital marketing agency at Vatnagarðar 8 in 104 Reykjavik, with a second location in Orlando, Florida. It cites 17 years of experience in marketing and content creation and more than 1,000 projects.

Its services include campaign management, social media management, email marketing, ad creation, graphic design, domestic media placements, video and content production, and website builds including Shopify stores. Named work includes campaigns for HOPP, Arna dairy, Torfhús, Byko, Skátarnir and Olís.

Sahara fits consumer brands that need a steady flow of video and social content, with paid campaigns and media handled by the same team.

6. ENNEMM — Full-Service Advertising Agency With Online Marketing

ENNEMM is a full-service advertising agency at Skeifan 10 in 108 Reykjavik. It offers strategy consulting, media buying, design, ad production, social and online media consulting, online marketing and digital design.

Named projects include the 40-year campaign for Lottó, work for Þjóðleikhúsið (the National Theatre) on its 2026 to 2027 season, Reykjavíkurmaraþon Íslandsbanka, Ölgerðin brands Floridana and Víngos, Mosfellsbær, Landskjörstjórn, Vísindagarðar and ÖBÍ.

ENNEMM suits organisations running national campaigns that need TV, outdoor and digital channels planned together by one agency.

7. Unio — Social, Paid Ads And Email Marketing Agency

Unio is an advertising and digital marketing agency at Stórhöfði 23 in 110 Reykjavik, with over 10 years in the Icelandic market. Its managing director is Jón Gísli Ström.

Its specialists set up and manage ads on Meta and Google Ads, run Facebook and Instagram accounts, build websites and online stores on Shopify and Duda, and handle email and SMS marketing as an approved partner of Mailchimp, Klaviyo and Diskó. Consulting covers digital strategy, audits, tracking and workshops. Clients include Bestseller, Soundboks, Beautybox, Pioneer DJ, Glacier Trips, Iðnó, Hvammsvík, Terra and Tannlæknaþjónustan.

Unio fits retail, hospitality and service SMEs that want social media marketing, paid ads and email run as one programme.

8. Black Flamingo Marketing — Google Partner Performance Agency For Icelandic SMEs

Black Flamingo Marketing is a Reykjavik digital marketing agency founded in 2018 by Oscar Lopez, who has worked in digital marketing since 2007. Its team includes a former Google Ads account strategist, and the agency has been a Google Partner since 2018.

Services include Google Ads, Facebook and Instagram ads, LinkedIn marketing, SEO including optimisation for AI search tools, Google Business profiles, analytics with real-time dashboards, email marketing and traditional media buying, all on a fixed monthly fee. Named clients include Play Airlines, KEA Hótel, Blue Car Rental, Húsgagnahöllin, Dorma, Verkís, EFLA, COWI, Hótel Húsafell and Norlandair.

Black Flamingo suits small and mid-sized Icelandic companies that want senior paid search and social specialists at a predictable monthly cost.

9. Kontor — Creative Agency With Media Buying And Digital Marketing

Kontor is a creative advertising agency at Skipholt 33 (Bakhús) in 105 Reykjavik. It positions itself as an agency that lifts brands to a higher level.

Its services include design, branding, ideas, marketing consulting, analysis, media buying, copywriting and digital marketing. Named work includes projects for Kringlan, Íslandsbanki, Te og Kaffi, Eimskip and Flatey.

Kontor fits companies that want brand work and campaign ideas first, with media buying and digital marketing in Iceland carried out by the same small team.

10. Vettvangur — Web Agency With Digital Marketing Services

Vettvangur was founded in 2013 and works from Suðurlandsbraut 6 in 108 Reykjavik, with 32 staff listed on its site. It is best known as a web development agency.

Alongside web builds and hosting it offers holistic digital marketing services, covering search engines, choosing the right platforms and email marketing advice. Its client list includes Lyfja, Domino’s, Nespresso, KSÍ, Epli, Eimskip, Atlantsolía, Íslandshótel and Nói Síríus.

Vettvangur suits companies whose marketing depends heavily on their website and that want an Icelandic marketing agency tied into the team that builds and runs it.

How To Choose A Digital Marketing Agency In Iceland

Do You Need Campaigns In Icelandic, English Or Both?

Domestic audiences respond best to Icelandic copy, while tourism and export brands also need English and often German or French. Ask each agency who writes and proofreads ads in each language, and whether they can split budgets by market. Agencies with separate domestic and foreign media teams handle this most smoothly.

Should You Use An Independent Media House Or A Full-Service Agency?

Independent media houses such as Birtingahúsið and Datera focus on where money goes and how results are measured. Full-service agencies such as Pipar\TBWA, Hér&Nú and ENNEMM add creative and production. If you already have a creative partner, an independent media buyer may give clearer reporting; if not, a full-service agency avoids hand-offs.

How Does GDPR Affect Tracking And Ads?

Iceland follows GDPR through the EEA Agreement, so cookie consent, consent mode for Google tags and data processing agreements all apply. Ask the agency how it sets up tracking, who owns the ad accounts and analytics data, and how it reports conversions when users decline cookies.

What Do Retainers Cost In ISK?

Pricing varies widely. Smaller performance agencies publish monthly fees, for example Reykjavík Marketing lists ad management from 75,000 ISK per month (roughly 520 EUR) excluding VAT, while larger agencies quote per project or by the hour. Always confirm whether media spend is included, whether VAT is shown, and what the notice period is.

How Much Weight Should You Give To Client Lists?

In a market this small, most agencies have worked for a bank, a retailer or a public body. Look past logos and ask for results on accounts similar to yours, in the same channel mix and budget range, and ask who on the team will actually manage your account.

Conclusion

The digital marketing agencies in Iceland listed here cover the full range, from integrated groups like Pipar\TBWA and independent media houses like Birtingahúsið and Datera to performance specialists like Black Flamingo and Unio. Decide first whether you need creative, media buying or channel management, then shortlist two or three agencies that already run similar budgets in Icelandic and English and compare their reporting and fees in ISK.