The top digital PR agencies for ecommerce brands are Rise at Seven, JBH, Brave Bison and Power Digital, followed by Bottled Imagination, Cedarwood Digital, Journey Further and Digital Third Coast. Rise at Seven and Brave Bison suit large consumer brands, JBH and Bottled Imagination are strong on fast, creative campaigns, and Power Digital and Digital Third Coast suit US retailers that want PR alongside paid and organic search.
For an online store, digital PR does more than build awareness. Links from respected publications lift category and product pages in search, coverage drives direct visits during peak seasons, and third-party mentions increasingly decide which brands AI shopping assistants recommend.
The agencies below all have a track record with retail, DTC or ecommerce clients. Several also appear on our UK digital PR agencies list; here the focus is on what each brings to online retailers specifically.
Ecommerce Digital PR Agencies At A Glance
Agency
Headquarters
Founded
Best For
Rise at Seven
Manchester, UK
2019
Large consumer and retail brands
JBH
Manchester, UK
2013
Performance PR for consumer brands
Brave Bison
London, UK
2011
PR plus paid media and ecommerce builds
Power Digital
San Diego, California
2012
US retailers wanting PR with paid and organic
Bottled Imagination
Manchester, UK
2022
Creative campaigns for DTC brands
Cedarwood Digital
Manchester, UK
2016
Integrated SEO, PPC and PR for retailers
Journey Further
Leeds, UK
2017
Retail and travel brands
Digital Third Coast
Chicago, Illinois
2007
Data journalism for US brands
Best Digital PR Agencies For Ecommerce Brands
1. Rise at Seven — Search-First Creative For Household-Name Retailers
Rise at Seven was founded in 2019 by Carrie Rose and now runs from a Manchester headquarters with offices in London and New York. It works with brands including Red Bull, SIXT, Capital One and JD Sports.
The agency combines digital PR with social, content and onsite SEO, so creative campaigns translate into search demand for the products and categories a retailer needs to sell.
JBH is a Manchester and London agency that moved from content to digital PR in 2018 and works mainly with consumer brands. Clients have included Tails.com, Uswitch and Cosmetify, where the agency reports a 421% return on its digital PR strategy.
Its link guarantee and fast reactive work suit online retailers that want coverage and links measured against clear targets.
3. Brave Bison — PR, Paid Media And Ecommerce Builds In One Group
Brave Bison is a London-headquartered, AIM-listed media, marketing and technology company. Its performance practice provides SEO and digital PR alongside paid media on Google, Meta, TikTok and Amazon, and it acquired SEO and digital PR agency Builtvisible in 2025.
Customers have included New Balance, Currys and Asus. It also builds and manages ecommerce websites, which makes it a fit for retailers that want PR, media and commerce under one roof.
4. Power Digital — PR Alongside Paid And Organic For US Retailers
Power Digital was founded in San Diego in 2012 and has grown into one of the larger independent US marketing agencies. Its services span SEO, paid media, PR, social, email and Amazon marketing.
Client reviews describe PR work for consumer goods and lighting brands, including campaigns to land placements in high-end publications ahead of peak buying season. It suits DTC and ecommerce brands that want PR coordinated with paid and organic channels.
Bottled Imagination was founded in Manchester in 2022 by three former Rise at Seven team members. Its ecommerce clients have included Victorian Plumbing, Protein Works, Sofa Club and Fenwick.
The agency is known for creative campaigns and reactive newsjacking, which suits challenger brands that need attention-grabbing ideas to compete with bigger retailers.
6. Cedarwood Digital — Integrated Search And PR For Online Retailers
Cedarwood Digital was founded in Manchester in 2016 by Amanda Walls and combines SEO, PPC and digital PR. It has won UK Ecommerce Agency of the Year and Best Small Integrated Agency in Europe.
Its digital PR work has included campaigns for Hayes Garden World, and its integrated model suits retailers that want PR, organic and paid search planned by one team.
7. Journey Further — Performance Marketing For Retail And Travel
Journey Further was founded in Leeds in 2017 and has more than 160 specialists across Leeds, Manchester, London and New York. Retail is one of its core sectors, with clients including Oliver Bonas, Claire’s Accessories and Pandora.
Its PR team works alongside SEO and paid media, and uses a proprietary content relevancy tool, Salient, to keep campaigns tied to the products a brand wants to rank for.
Digital Third Coast was founded in Chicago in 2007 and blends data journalism with digital PR, alongside SEO and paid media services.
Its smaller, senior team suits US online retailers that want newsworthy data campaigns supporting their organic rankings, with SEO and paid search handled by the same agency.
What Ecommerce Brands Should Expect From Digital PR
Links to commercial pages: coverage should support category and product pages, not just the homepage.
Seasonal planning: campaigns timed around peak periods such as Black Friday and holidays.
Product placements: gift guides and roundups in titles your customers read.
Reactive wins: fast comment on trends that relate to your products.
Clear reporting: links, rankings and revenue impact, not just a list of articles.
How To Choose An Ecommerce Digital PR Agency
Have they grown a store like yours?
Ask for case studies with retailers in your price point and category, ideally showing ranking and revenue changes.
Will links point to the right pages?
The best ecommerce PR earns links that help category pages rank. Ask how campaigns are tied to your SEO priorities.
Can they plan around your trading calendar?
Coverage is most valuable before peak periods. Ask how far ahead they plan seasonal campaigns.
Do they work with your SEO and paid teams?
Retail PR performs best when it supports what your search and paid teams are pushing.
Conclusion
Rise at Seven and Brave Bison are strong choices for large consumer brands, JBH and Bottled Imagination for fast, creative campaigns, and Power Digital and Digital Third Coast for US retailers that want PR alongside search. Cedarwood Digital and Journey Further suit retailers that want PR and search planned together.
