Compare the best ecommerce PPC agency UK options for 2027: Google Shopping, Performance Max, Meta and Amazon ads teams with published ROAS and revenue results.
Choosing an ecommerce PPC agency UK retailers can trust is a different decision from hiring a general pay per click supplier. An online shop lives or dies on product-level economics: margins that vary by SKU, stock that runs out, feeds that get disapproved and a customer who might see a Shopping ad on Tuesday, a Meta video on Thursday and buy on Saturday. The agency you hire has to manage all of that across Google, Microsoft, Meta and often Amazon, and it has to report in revenue and profit, not clicks.
The gap between strong and weak options shows up quickly. Good ecommerce PPC management starts with tracking and the product feed, sets bids against margin rather than a blanket ROAS target, and treats paid social for ecommerce as part of the same plan as search. Weaker suppliers run a default Performance Max campaign, report platform ROAS that double-counts sales, and have no case studies with named retail clients. If an agency cannot show you a named online retailer and a number, treat its claims with caution.
To build this list we reviewed UK paid media agencies with a stated ecommerce or retail practice and checked each one against its own website. We looked for named ecommerce clients, published revenue or ROAS results, Google Partner or Premier Partner status where the agency states it, and depth across Google Shopping ads, Performance Max, Meta and marketplace advertising. We favoured agencies that run full-funnel ecommerce paid media. Agencies whose main strength is feed management and Shopping alone are better suited to a dedicated Shopping list.
Ecommerce PPC Agencies In The UK At A Glance
Company
Based In
Best For
Known For
Found
London
Mid-market and large retailers
Google Premier Partner with a dedicated ecommerce practice
Vervaunt
London
Luxury and premium fashion brands
International paid search and paid social for DTC labels
PPC Geeks
Liverpool, Knutsford, London, Kendal
SME and growing online shops
Google Ads Premier Partner with Shopping, Meta and Amazon
Croud
London and Shrewsbury
Data-heavy retailers and marketplaces
Proprietary feed and media optimisation tools
Bind Media
Bath
Retailers wanting Google, Shopping and Amazon together
Published ROAS gains for online retailers
Impression
Nottingham, London, Manchester
Retailers needing paid and organic under one roof
Paid search, paid social and Shopping with retail case studies
Algebra
London
Consumer brands with seasonal peaks
Shopping ads and paid social for DTC brands
Visionary Marketing
London and Middlesbrough
Shopify and WooCommerce stores
Google Ads with CSS partnership and margin-based bidding
Clear
Shrewsbury and Birmingham
Magento and Shopify retailers
Ecommerce build plus PPC and paid social in one team
ClickSlice
London
Fashion, lifestyle and home brands
Ecommerce PPC and Google Shopping alongside SEO
Best Ecommerce PPC Agencies In The UK For 2027
1. Found — Google Premier Partner With A Dedicated Retail Practice
Found is a London digital marketing agency based in Hatton Garden, with a second office in New York, and part of Tomorrow Group. It describes itself as a Google Premier Partner and also shows Meta and Microsoft partner credentials, which matters for retailers who want one team running search, Shopping and social budgets. Its ecommerce practice covers ecommerce PPC, Google Shopping, Performance Max and paid social, alongside SEO, CRO and analytics, and it works across Adobe Commerce, Shopify and WooCommerce stores.
The client list is heavily retail. Found names Toolstation, Bonmarché, Puma, My 1st Years and Secret Sales, and its logo wall adds Boohoo, Fender and Curvy Kate among others. Its published Toolstation work reports a 40% year-on-year uplift with a 10% increase in target ROAS, and the Toolstation digital marketing lead has spoken publicly about the agency’s paid search and paid social work. A Father’s Day campaign for Funky Pigeon is reported at a 1,763% ROI. Found holds UK Search Awards wins and ISO 27001 certification.
Found suits established retailers with meaningful budgets who want ecommerce PPC management joined up with organic search and reporting. Smaller shops may find the integrated model more than they need.
2. Vervaunt — International Paid Media For Luxury And Premium Brands
Vervaunt is a London ecommerce agency on Devonshire Square, with a New York office, that works specifically with luxury and premium brands. Its services span paid search, paid social, Google Shopping and wider paid media management, along with Shopify Plus replatforming and ecommerce consultancy. It is a certified B Corp and a 2024 UK Search Awards winner.
The case studies are some of the most specific on this list. For The Frankie Shop, Vervaunt reports 12x ROAS across more than nine countries and a sevenfold increase in budget over four years. Osprey saw a 208% revenue increase and a 52% rise in ROAS. Astrid & Miyu recorded a 65% increase in new customer revenue and a 34% lift in online sales, while P448 grew US Meta revenue by 105% with ROAS up 106%. Sunspel and La Coqueta also have published paid social and Google revenue gains, and Dr Martens and Mulberry are named as paid search clients.
Vervaunt is the strongest fit here for fashion, jewellery and lifestyle labels selling internationally, where brand presentation and prospecting on Meta matter as much as search efficiency. It is less suited to high-volume, low-margin retailers.
3. PPC Geeks — Google Ads Premier Partner Covering Shopping, Meta And Amazon
PPC Geeks is a specialist pay per click agency with offices in Liverpool, Knutsford, London and Kendal. It states that it is a Google Ads Premier Partner, and its service list is unusually broad for an ecommerce-focused PPC shop: eCommerce ad management, Google Shopping ads, Shopify ads management, comparison shopping services, Merchant Center support, Performance Max, Facebook and Instagram advertising and Amazon ads.
The agency publishes named results. IT Bay saw a 65% increase in revenue over six months, Books2Door recorded a 33% rise in conversion rate, and Just Go achieved a 921% increase in click-through rate. PPC Geeks also states that it averaged more than 10.1x ROAS across its ecommerce clients in the previous year. Whisky Online and Macs appear among its client logos.
PPC Geeks is a practical choice for small and mid-sized online shops that want a single specialist covering Google, Meta and Amazon without paying for a large integrated agency. Buyers should ask which year and which client set the 10.1x figure covers, since that average is self-reported.
4. Croud — Proprietary Feed And Media Optimisation For Retailers
Croud is an independent media, creative and data agency with UK offices in London and Shrewsbury, plus New York, Atlanta and Dubai. Campaign Global named it Independent Media Agency of the Year 2025. What separates Croud from most ecommerce PPC suppliers is its in-house technology: a Commerce Suite built on FeedCI for dynamic product feeds and margin analysis, and a Media Suite built on DarwinCI that adjusts spend daily using machine learning and cross-channel attribution.
Its retail results are concrete. For MPB, Croud reports a 35% increase in ROAS and a 21% rise in average order value from a first-party data project, and a separate programme delivering a 30% increase in paid media ROI and 25% year-on-year revenue growth. Work for Duke Cannon produced more than 91,000 store visits and an 11.9% incremental lift in Walmart locations, and Timberland saw triple-digit sales growth with brand searches up 51%. Selfridges, Skechers and Vans appear among its brand logos.
Croud fits larger retailers and marketplaces with complex catalogues and the data maturity to use margin and lifetime value in bidding. It is a heavier engagement than a boutique PPC team.
5. Bind Media — Published ROAS Gains For Online Retailers
Bind Media is a paid media agency based on Oldfield Road in Bath, with a team of around 40 across paid media, performance creative and analytics. It lists ecommerce PPC, Shopping ads, Google Ads and Amazon ads among its services, alongside paid social and measurement work. It is a certified B Corp and has been named Campaign’s best place to work, winning the Boutique Agency category in 2024.
The agency’s retail case studies report clear numbers. Furniture Online saw an 87% increase in ROAS and a 30% rise in revenue, while Pet Drugs Online recorded an 81% revenue increase with ROAS up 50%. Field Doctor is credited with a 743% increase in new customers, and car marketplace heycar reports a 56% ROAS gain and a 351% rise in sales.
Bind suits online retailers that want Google, Shopping and Amazon advertising handled together by a mid-sized team, with performance creative available for paid social. Brands that need SEO in the same contract will need a second partner.
6. Impression — Paid Search, Shopping And Social With Retail Case Studies
Impression is a performance marketing agency headquartered in Nottingham, with offices in London, Manchester and New York. Its paid media team covers paid search, Google Shopping, paid social and programmatic, and it runs a dedicated ecommerce sector practice. It is a B Corp and presents itself as a Google Partner agency, with a dedicated partner page on its site.
On the retail side, Impression reports that a winter strategy for Gazeboshop delivered a 24% increase in off-peak revenue, and that jeweller Queensmith reached £1m in monthly revenue. Clarins’ ecommerce team appears in its testimonials. The agency also has large non-retail paid media wins, including airline work for Wizz Air and Norse Atlantic Airways, which shows scale in managing big search budgets.
Impression is a good fit for retailers that want paid and organic search planned by the same agency, and for brands with seasonal demand that need budget shifted across the year. Ask to see more ecommerce-specific case studies during the pitch, since its published retail examples are fewer than its overall portfolio.
7. Algebra — Shopping Ads And Paid Social For Consumer Brands
Algebra is a London digital marketing agency based at Churchill Place in Canary Wharf. It runs paid search on Google Ads and Microsoft Ads, Shopping ads, and paid social, and shows both Google Partner and Meta Business Partner credentials. That combination makes it a sensible choice for brands splitting budget between search intent and social prospecting.
Its published consumer work includes Candy Kittens, the confectionery brand, where Algebra reports a 104% increase in ROAS around seasonal sales peaks, and Panasonic’s direct-to-consumer channel, where conversion rate rose by 33%. Golfzon is credited with a 229% increase in conversions.
Algebra suits food, drink and consumer electronics brands selling direct, particularly those with strong seasonal patterns. It is a smaller agency than those above it, which can mean more senior attention on each account.
8. Visionary Marketing — Google Ads For Shopify Stores With Margin-Based Bidding
Visionary Marketing is a search agency with offices on City Road in London and in Middlesbrough. It is a Google Partner and a Google CSS partner, which it says reduces Shopping CPCs by 10% to 20%. Its ecommerce work centres on Google Ads: Search, Shopping and Performance Max, Merchant Centre management and feed work, plus Microsoft Ads. It does not list Meta or Amazon, so it is a search-led rather than full-funnel option.
The results are well documented. Oh My Cream, the premium beauty retailer, saw a 65% profit increase in three months with Visionary as strategy lead. A UK furniture retailer, Strictly Beds and Bunks, reached 9.31x ROAS in its first month. LA Design Concepts grew revenue roughly fifteenfold over seven months after a default Performance Max setup was rebuilt. Its Shopify process covers server-side tagging, stock-aware bidding and custom labels for higher-margin products.
Visionary is best for Shopify and WooCommerce stores whose growth will come mainly from Google. Pair it with a social specialist if Meta is a big channel for you.
Clear is an ecommerce growth agency with offices in Shrewsbury and Birmingham, and it cites more than 23 years of ecommerce experience. Its PPC team runs Google Ads across Search, Display and Performance Max, manages Microsoft Ads, and offers paid social as a separate service. Because Clear also builds Magento and Shopify stores, it can fix site and tracking issues that a standalone PPC agency would have to escalate.
Its client list is made up of real online retailers. Holloways of Ludlow, the designer lighting and furniture retailer, recorded a 71.2% increase in average order value. OPRO Group, the mouthguard brand, saw online revenue grow by 119%. Mirror Outlet, described as the UK’s largest online mirror specialist, and Landowner Products are PPC clients too. Clear does not attribute these headline numbers to paid media alone, so ask which channels drove them.
Clear fits Magento and Shopify retailers that want one partner for the store and the advertising, particularly in home, lifestyle and B2B-plus-B2C ecommerce.
10. ClickSlice — Ecommerce PPC And Shopping Alongside SEO
ClickSlice is a London search agency based in Shoreditch, with team members across the UK and Europe. It offers ecommerce PPC, Google Ads, Google Shopping and PPC consultancy, and holds a Shopify Experts listing. The agency states that its ecommerce PPC work has generated more than £100 million in ecommerce sales over two years and that its Shopping campaigns average an 8:1 return.
Its named clients include Plumbworld, Honeypot Furniture, Holy Clothing, Dino Decking, ecobike company, Luxeire and Queensberry, most of them online retailers in fashion, home and garden. Its published case studies focus mainly on SEO, such as Plumbworld’s growth and Honeypot outranking larger furniture retailers, so buyers should ask for paid media results specific to their category.
ClickSlice is a fit for fashion, lifestyle and home brands that want Google search and Shopping handled by the same team that runs their SEO. Brands needing Meta or Amazon should confirm coverage before signing.
How To Choose An Ecommerce PPC Agency In The UK
Does the agency report profit, or only platform ROAS?
Platform ROAS from Google and Meta often counts the same sale twice and ignores returns, discounts and product cost. Ask how the agency reconciles ad platform figures against your Shopify, Magento or GA4 data, and whether it can report contribution margin or profit on ad spend. A good ecommerce PPC management partner will agree a measurement method in the first month and stick to it, so you can compare periods fairly.
How will they handle my product feed?
Google Shopping ads and Performance Max run on your product feed, so titles, categories, custom labels and disapprovals shape results more than bid tweaks. Ask who owns the feed, which tool they use, and how often they audit it. If you sell thousands of SKUs, check that the agency can label products by margin, stock level and best-seller status so budget follows the products that actually make money.
Can they run Performance Max without losing control?
Performance Max can scale quickly, but left on default settings it tends to spend on branded searches and remarketing that would have converted anyway. Ask any Performance Max agency how it splits asset groups, how it handles brand exclusions, and how it separates new customer revenue from returning customers. Request a real account structure from a comparable client rather than a slide.
Do they cover paid social for ecommerce and Amazon?
Most online shops now find new customers on Meta or TikTok and capture demand on Google. If your agency only runs search, someone else is spending your prospecting budget without a shared plan. Decide which channels matter to you, then check the agency has named case studies on each. If you sell on Amazon, ask whether it acts as an Amazon ads agency in its own right or simply passes that work to a partner.
What does Google Partner or Premier Partner status tell me?
Google Partner status shows that an agency meets spend, certification and performance thresholds. Premier Partner status is limited to the top 3% of partners in each country by Google’s own criteria, which signals scale and access to Google support. Neither guarantees results for your category. Use partner status as a baseline, then judge the agency on named retail clients and published figures.
Who will actually run my account, and how is the fee set?
Ask to meet the person who will manage your campaigns day to day, not only the pitch team, and ask how many other accounts they handle. Fees are usually a percentage of spend, a flat monthly retainer or a hybrid. Percentage fees can encourage spending more rather than spending better, so a retainer with a performance element tied to profit often aligns incentives more closely for ecommerce.
Conclusion
The right ecommerce PPC agency UK retailers should hire depends on size, channel mix and category. Found, Croud and Impression bring scale and integrated planning for larger retailers. Vervaunt is the specialist choice for luxury and premium brands selling internationally. PPC Geeks, Bind Media and Algebra offer focused paid media teams with published retail results, while Visionary Marketing, Clear and ClickSlice suit stores where Google search, Shopping and the website itself are the main levers. Whichever you shortlist, ask for named retail case studies with ROAS or revenue figures, and agree how profit will be measured before the first campaign goes live.
