Top Facebook Ads Agencies For Home Services In 2026

The best Facebook ads agencies for home services in 2026 don’t stop at cheap leads.

They build Meta campaigns that turn homeowners into booked jobs for HVAC, roofing, plumbing, remodeling, solar, pest control and other trades. We ranked agencies that clearly run Facebook and Instagram advertising for contractors, and favored those that publish named contractor results, track leads through to booked work and explain how they charge.

Home services is one of the hardest Meta categories to get right. Homeowners rarely scroll Facebook looking for a new roof, so campaigns have to create demand, qualify leads before they reach the phone and follow up fast. For a broader view of the sector see our list of top home services marketing agencies, and if search matters more to your trade, compare the top HVAC SEO agencies.

Facebook Ads Agencies For Home Services At A Glance

Agency	Headquarters	Best For	Pricing
Hook Agency	Minneapolis, MN	Roofing, HVAC and plumbing firms doing $3M to $15M	Meta from $3,000/month
RS Gonzales	Not published	HVAC and home services owners wanting one bundled plan	From $3,500/month with Meta
Contractor Marketing Pros	Miami Beach, FL	Roofers, remodelers and solar installers	Not published
Rocket Digital Media	Coconut Creek, FL	Home improvement contractors wanting Meta lead forms	From $1,497/month
Blue Corona	Gaithersburg, MD	Multi-trade operators and PE-backed home service groups	Not published
Clicks Geek	Pennsylvania	Local contractors wanting month-to-month Meta management	Not published
Ascenditt	Not published	Multi-location HVAC and plumbing groups	Not published
Service Allies	Not published	Remodelers and high-ticket home improvement trades	Not published
UpFrog	Hollywood, MD	HVAC and plumbing firms that prefer pay-per-result	Pay per lead or appointment
Kee Hart Marketing	Not published	Trades brands that want video-led social	Not published

Best Facebook Ads Agencies For Home Services In 2026

1. Hook Agency — Minneapolis Agency For Roofing, HVAC And Plumbing Contractors

Hook Agency is a Minneapolis marketing agency built around roofing, HVAC and plumbing companies. Its Meta Ads service launches and manages Facebook and Instagram campaigns, and the agency includes videography at no extra cost, with clients keeping ownership of the footage. That matters in home services, where real crews and finished jobs tend to outperform stock creative.

Founded by Tim Brown, the agency says it has served more than 200 contractors and driven over $240M in revenue for them. Named case studies include Badgerland Exteriors, Lorenz Plumbing and Courtney Construction, and Marcus Sheridan is quoted crediting paid ads with well over $1 million in sales in a single year. Hook focuses on growth-mode companies in the $3M to $15M revenue range.

What stands out:

• Published starting price for Meta Ads management
• Video production included, with footage owned by the client
• Deep roofing, HVAC and plumbing case study library
• Meta, PPC, SEO and websites available from one team

Best for: Established roofing, HVAC and plumbing companies with $3M to $15M in revenue.

Pricing: Meta Ads from $3,000 per month; the agency’s FAQ notes a yearly commitment.

2. RS Gonzales — HVAC-Focused Agency With Transparent Tiered Pricing

RS Gonzales is a marketing agency for HVAC and home services contractors led by founder Sarah Gonzales, with a team of 29 people. Meta ads sit inside its managed plans, paired with homeowner-trust content and aimed at high-value installs rather than cheap service calls. SEO, Google Ads, Google Business Profile, websites and CRM work are bundled in the same package.

Client-reported results include 669 calls in seven months for Nero’s Heating & Air and growth from $10M to $15M for Northern Wolves Air Conditioning. The agency charges no markup on ad spend and no setup fees, offers a 30-day money-back guarantee, and lets clients keep the custom website if they leave.

What stands out:

• Pricing tiers published by company revenue
• 0% markup on ad spend and no setup fees
• Meta and Google managed together in mid and upper tiers
• Named HVAC case studies with call and revenue figures

Best for: HVAC and home services companies between $1M and $15M in revenue that want Meta ads inside an all-in-one plan.

Pricing: Accelerate tier at $3,500 per month includes Google and Meta management up to $10K spend; Dominate tier at $5,000 per month adds Yelp and covers up to $25K.

3. Contractor Marketing Pros — Contractor-Only Agency With Facebook Ads In Every Package

Contractor Marketing Pros works only with contractors and turns away restaurants, lawyers and dentists. Facebook and Instagram advertising is a core service, built around retargeting and lookalike audiences seeded from a client’s best customers, and Meta management is included in all three packages alongside Local Service Ads and SEO. The agency’s FAQ argues that Facebook leads are often cheaper than Google leads and improve in quality when clients provide unique video.

The agency says it has managed more than $20M in ad spend. Its published case studies are mostly roofing: Adam Quenneville Roofing grew from 12 to 87 leads a month, and Rinaldi Roofing cut cost per lead from $8.50 to $3.20. It serves HVAC, plumbing, electrical, pest control, remodeling, restoration and solar companies as well.

What stands out:

• Contractor-only client base across nine trades
• Meta and Local Service Ads included in every package
• Lookalike audiences built from existing customer lists
• Detailed roofing case studies with cost per lead data

Best for: Roofing, remodeling, restoration and solar companies with $1M or more in revenue.

Pricing: Not published. Packages are tiered by annual revenue, from $1M to $5M+.

4. Rocket Digital Media — Meta Lead Generation For Home Improvement Contractors

Rocket Digital Media focuses on established home improvement contractors and runs Facebook, Instagram and TikTok ads through its Social Marketing plan. The plan includes real-time lead notifications, a sales pipeline CRM, call tracking and Meta Conversions API setup. The agency favors Meta lead forms with qualifying questions, conditional logic and phone verification to keep lead quality high.

President Bryce Wetmore has worked with home improvement companies for more than 20 years. The agency says it has managed over $10M in social ad spend and reports a 90% client retention rate. Its headline case study is a roofing company that grew from $4M to $20M in annual revenue over four years before an eight-figure acquisition.

What stands out:

• Meta Conversions API and CRM included in the plan
• Qualified lead forms with phone verification
• 100% US-based team
• No long-term contracts

Best for: Remodelers, roofers and exterior contractors that want a steady flow of Meta form leads with built-in follow-up.

Pricing: Social Marketing from $1,497 per month plus ad spend.

5. Blue Corona — Home Services Agency Since 2008, Now Part Of RYNO

Blue Corona has marketed residential service businesses since 2008 and has since merged with RYNO Strategic Solutions. Its social media advertising service generates leads on Facebook, Instagram and Nextdoor, and its Polaris analytics platform integrates with ServiceTitan, Google, Microsoft and Meta, tracking more than 300 KPIs. That depth of reporting suits operators who want Meta ads judged on booked jobs and revenue.

Core trades are HVAC, plumbing, electrical, pest control, restoration and roofing, with service lines for remodelers, solar, garage doors and more. Its published Penguin Air, Plumbing & Electrical case study attributes $34M in revenue to digital marketing. Bilingual call answering is available around the clock for clients that need it.

What stands out:

• ServiceTitan-connected reporting across 300+ KPIs
• Facebook, Instagram and Nextdoor ads in one service
• Coverage across most residential trades
• Bilingual English and Spanish call answering

Best for: Larger multi-trade operators and private-equity-backed groups that need Meta ads tied to field service data.

Pricing: Not published. A free marketing consultation is offered.

6. Clicks Geek — Meta Business Partner Running Facebook Ads For Local Trades

  

Clicks Geek is a Pennsylvania agency, established in 2015, that manages Facebook and Instagram ads for local service businesses including HVAC, plumbing, roofing, electrical, landscaping, cleaning, pest control and remodeling. Its approach covers strategy, audiences, creative direction, lead forms and daily optimization, with Pixel and Conversions API setup connected to CRMs or field service software where possible.

The agency holds both Meta Business Partner and Google Premier Partner status, so it can run Facebook and Google side by side. Co-founder Ed Stapleton Jr. leads sales and partnerships. Engagements are month-to-month, and the agency manages accounts itself rather than co-managing with in-house staff.

What stands out:

• Meta Business Partner and Google Premier Partner
• Conversions API linked to CRM and field service tools
• Month-to-month engagements
• Dedicated content for solar installers and local contractors

Best for: Owner-led contractors that want Facebook and Google ads managed without a long contract.

Pricing: Not published. A pricing form asks for monthly budgets starting at $1,000 to $2,500.

7. Ascenditt — Paid Ads Agency Scaling Meta For HVAC And Plumbing Groups

Ascenditt is a paid advertising agency that names home services as one of its three core verticals, alongside ecommerce and SaaS. It manages ads across Facebook, Instagram, Google, TikTok and other networks and builds the audiences, funnels and email automation around them. Its ecommerce background shows in its focus on return on ad spend rather than lead volume alone.

Its published home services case studies include an average 7x return on Meta ad spend across more than 30 HVAC and plumbing companies, and $50M in new roofing jobs alongside a 40% drop in cost per lead. The agency says it has managed more than $150M in ad spend overall.

What stands out:

• Meta results reported across a portfolio of 30+ HVAC and plumbing firms
• Roofing case study with $50M in new jobs
• Free 108-point Meta and Google ad account audit
• Cross-channel experience from ecommerce and SaaS

Best for: HVAC, plumbing and roofing groups running several brands or locations that want Meta measured on revenue.

Pricing: Not published.

8. Service Allies — Facebook Ads Specialist For High-Ticket Home Improvement

Service Allies runs paid Facebook and Instagram campaigns for home improvement contractors in higher-ticket trades: HVAC, roofing, basement, kitchen and bathroom remodeling, decks, pools, painting, flooring, paving, fences and mold remediation. Each client gets a sales pipeline CRM with automated text and email reminders, and ad changes are logged in a live document the client can read.

Owner Peter Lewis says most contractors receive 20 to 80 leads a month and that leads often arrive within about three days of launch. Published examples include 957 exclusive leads for an Orlando group, $800,000 generated for a Denver contractor and $189,000 in projects sold for a New Jersey remodeler within a few months. Each account has a single client success manager.

What stands out:

• Focused on Facebook ads for home improvement trades
• CRM with automated follow-up included
• Transparent change log shared with clients
• Results published for remodelers in three US markets

Best for: Remodelers and specialty contractors selling projects worth several thousand dollars or more.

Pricing: Not published.

9. UpFrog — Pay-Per-Result Social Ads For HVAC And Plumbing

UpFrog runs demand-driven social advertising for contractors on Facebook, Instagram, TikTok and Google, paired with online pricing tools that let homeowners see a ballpark cost before they call. Staff and AI help turn leads into booked appointments, and automated nurturing and revenue attribution track what happens after the click. It has dedicated programs for HVAC, roofing and garage door companies and describes itself as an HVAC and plumbing digital agency.

The commercial model is the main difference: UpFrog charges no setup fees, retainers or contracts and bills only for phone calls, leads and appointments. The company states a nationwide appointment closing rate above 80%.

What stands out:

• No retainer, setup fee or contract
• Online pricing tools that pre-qualify homeowners
• Appointment setting support built in
• Programs for HVAC, roofing and garage door companies

Best for: HVAC, plumbing and roofing companies that want Meta leads without a monthly management fee.

Pricing: Charges per call, lead or appointment; no retainers or setup fees.

10. Kee Hart Marketing — Trades Social Agency Pairing Paid Ads With Short-Form Video

Kee Hart Marketing is a social media agency for trades businesses: electricians, HVAC technicians, plumbers, roofers and garage door technicians. Its paid ads service runs brand awareness and lead generation campaigns targeted by service area, with ad copy, creative and monthly optimization, while its organic team produces the short-form video and personal branding content that gives those ads something worth watching.

Founder Jen McKee started the agency in 2018 and was named an ACHR News Top 40 Under 40 honoree in 2024. Named clients include Tuck & Howell, which the agency says grew revenue 120% in two years, and Champion Plumbing, and it reports a 9.1x return on ad spend in one case study. The agency says it has helped more than 200 trades businesses over the last three years.

What stands out:

• Trades-only client base
• Short-form video and personal branding feed the ad creative
• Industry recognition in HVACR media
• Named HVAC and plumbing clients with growth figures

Best for: HVAC, plumbing and electrical companies that want paid social built on strong organic video and brand presence.

Pricing: Not published.

How To Choose A Facebook Ads Agency For Home Services

Plenty of agencies list HVAC or roofing on their websites. These questions help you find one that can turn Meta leads into booked jobs.

Does The Agency Track Leads To Booked Jobs?

Cheap Meta leads are easy; booked jobs are not. Ask whether the agency connects Meta’s Conversions API to your CRM or field service software such as ServiceTitan, so campaigns can optimize on appointments and sold work. Agencies that only report cost per lead may be filling your phone with tire kickers.

Does It Know Your Trade And Ticket Size?

A $150 drain cleaning and a $40,000 roof replacement need different offers, audiences and follow-up. Ask for case studies from your trade at a similar ticket size and revenue level. Several agencies on this list publish revenue bands they work best with.

Who Handles Follow-Up And Appointment Setting?

Meta leads go cold within minutes. Check whether the agency provides a CRM, automated text and email follow-up, call answering or appointment setting, or whether your office is expected to call every lead. Agree in writing who owns each step before launch.

How Does It Charge?

Home services agencies use flat retainers, revenue-tiered bundles and pay-per-lead or pay-per-appointment models. Each has trade-offs on lead quality and control. Read our guide to Meta ads agency pricing models so you know what each structure means for your budget and risk.

Will Meta Work Alongside Google And Local Service Ads?

Most contractors need Meta for demand creation and Google for people already searching. Ask how the agency splits budget between the two, and read Meta ads vs Google ads before deciding. The Paid Social Advertising Hub collects every list and guide in this series.

Conclusion

The right Facebook ads agencies for home services depend on your trade, ticket size and how much follow-up your office can handle. Hook Agency is the strongest choice for established roofing, HVAC and plumbing firms that want Meta plus video production, RS Gonzales suits HVAC owners who want a bundled plan with published pricing, Blue Corona fits larger multi-trade operators that need ServiceTitan-level reporting, and UpFrog is the pick for contractors who would rather pay per result than a retainer. Ask each shortlisted agency to show booked jobs, not just leads, from a company like yours.