Paid search can bring leads quickly, but it can also burn budget just as fast. A good PPC agency in Melbourne should explain how it structures campaigns, what it reports on, who owns the ad account, and how it will tie spend to leads or sales rather than clicks. Premier Partner status from Google is a useful signal, but it is only one of several.
To build this list we read each agency’s own website, confirmed a Melbourne office address, and noted the paid media services it states. We kept to facts the agencies publish themselves, so some profiles are shorter where a site did not give a founding year, client list or headcount. If paid search is only one part of your plan, see our existing Melbourne SEO agencies list, the digital marketing agencies list, or the Melbourne services hub.
PPC Agencies In Melbourne At A Glance
| Company |
Based In |
Best For |
Known For |
| Impressive |
Cremorne |
Ecommerce and retail Google Ads |
Premier Partner and multiple APAC search award nominations |
| First Page |
Richmond |
Larger multi-channel budgets |
Team of 90 specialists and a Sydney office |
| Rocket Agency |
Melbourne CBD |
Brands wanting search, display and video together |
Premier Partner with 30-plus awards claimed |
| SearchMax |
Collins Street, Melbourne CBD |
SMEs and education clients |
Premier Partner and Meta Badged Partner |
| Reform Digital |
South Yarra |
Ecommerce brands |
Premier Partner with Shopping and YouTube services |
| Gorilla360 |
Exhibition Street, Melbourne CBD |
Account audits and ongoing management |
Premier Partner status and Google Ads training |
| AIAD |
Collingwood |
Small local businesses |
Suburb-level targeting and many case studies |
| Zib Digital |
South Melbourne |
Lead generation and ROAS reporting |
Commercial digital focus since 2009 |
| Clearwater Agency |
Cremorne |
Consumer and not-for-profit brands |
Paid media across Google, Microsoft and Pinterest |
| Digital Movement |
Collins Street, Melbourne CBD |
Trades and local service firms |
Google Ads alongside web and SEO work |
Best PPC Agencies In Melbourne
1. Impressive — Premier Partner For Ecommerce Google Ads In Cremorne
Impressive is based at Level 1, 65 Gwynne Street, Cremorne. Its PPC page lists Google Search, Shopping, Display and YouTube ads, Performance Max, and remarketing, and says its Premier Partner status places it in the top 3% of Google Ads agencies in Australia.
It names clients including The Memo, Mattel Australia, Scanlan Theodore, Kogan, MAAP, Modibodi, iSelect and Autobarn. Recognition listed on the site includes 11 campaign finalist placings at the 2026 APAC search awards, four campaign wins in 2025, and Financial Review’s Most Innovative Company title for 2024. It is also a Certified B Corporation.
Impressive suits retail and ecommerce brands that run large product feeds and want a team with strong Shopping and Performance Max experience. Very small budgets may find its client roster aimed higher.
2. First Page — Large Multi-Channel Paid Media Team In Richmond
First Page has its headquarters at 658 Church Street, Richmond, with a second office in Barangaroo, Sydney. Its site lists Google Ads, Display, Shopping, Amazon PPC, programmatic advertising and paid social across Meta, TikTok, YouTube, LinkedIn and Pinterest, and says it has 90 specialists across SEO, Google Ads, paid social, conversion optimisation, content and design.
The agency states it holds a Google Premier Partnership and says it has won 14 digital marketing awards, including Best in Search and Best E-Commerce Campaign badges. Logos shown include Microsoft, Target, ING, DHL, Red Bull and Kogan.
First Page suits businesses with larger budgets that want paid search, social and organic work run by one team. Smaller advertisers should confirm minimum spend and fees up front.
3. Rocket Agency — Search, Display And Video Ads From The Melbourne CBD
Rocket Agency is at 3 Albert Coates Lane in the Melbourne CBD, near the State Library. Its paid media services include Search Ads, Display Ads, YouTube Ads and programmatic advertising, and the site states it is a Google Premier Partner, a status held by only 3 per cent of agencies in Australia.
It reports 30-plus awards and says it was named Australia’s Top Full-Service Digital Company on Clutch in 2023 and listed in the AFR Boss Best Places to Work in 2023. It also describes itself as the first Bing Select Partner in Australia. Clients shown include Mirvac, Luna Park, the University of Notre Dame Australia, Coates and Veolia.
Rocket suits brands that want paid search planned alongside video and display, and that value a wide partner footprint across Google, Microsoft and TikTok.
4. SearchMax — Premier Partner For SMEs And Education On Collins Street
SearchMax lists its Melbourne office at Level 21, 567 Collins Street, with additional offices in Brisbane and Geelong. It offers Google Ads management, social media advertising, SEO, conversion rate optimisation and landing page improvements.
The agency describes itself as a Google Premier Partner, Meta Badged Partner and Google International Growth Partner, and cites a Top 3 per cent Google agency recognition in Australia. Its case study list includes Melbourne City Institute of Education, SRC Health, Christchurch Grammar School, Manchester Collection, Searoad Ferries and Jim’s Energy.
It suits small and mid-sized businesses, schools and training providers, and health clinics that want paid search tied to a landing page and conversion plan rather than traffic alone.
5. Reform Digital — Google Premier Partner For Ecommerce In South Yarra
Reform Digital is at Level 3, 141 Osborne Street, South Yarra. Its PPC management service covers Google Ads, remarketing, Shopping, YouTube advertising, Bing Ads and Display, and the agency states that its Google Premier Partner status supports strong return on ad spend.
Brands named in its case studies and stats include PUMA, Offroad Industries, Office Choice, Factory Buys and Rossi Boots, and its logo wall shows JB Hi-Fi, Polaroid and Hobbyco. It describes itself as award-winning without naming specific awards, so ask which ones when you speak to the team. It also says every person on an account is a senior strategist or specialist.
Reform suits ecommerce retailers that need Shopping and feed management alongside search and remarketing.
6. Gorilla360 — Google Ads Audits And Management On Exhibition Street
Gorilla360 is based at 222 Exhibition Street in the Melbourne CBD and says it has helped businesses for more than ten years. Its Google Ads page lists search ads, Shopping, display, remarketing, video ads, Dynamic Search Ads, account audits, Google Ads training and ongoing management, with quarterly health checks for smaller budgets.
The agency states that it is a Premier Google Partner and that fewer than 3 per cent of Australian agencies earn that status. It does not publish a client list or awards, so ask for references, but the audit and training options are useful for businesses that want to review an existing account or build in-house skills.
It suits owners who need a clean-up of a messy account or a lower-cost ongoing management option.
7. AIAD — Local Google Ads Specialist In Collingwood
AIAD operates from Suite 21, 36-38 Gipps Street, Collingwood. Its Melbourne Google Ads page covers Search, Display, Shopping, YouTube and Performance Max, with campaign setup, keyword research, bid optimisation, in-house ad copy, A/B testing and click fraud blocking. It also offers Facebook and Bing Ads and mentions suburb-level targeting across Melbourne.
It says it is a Google Premier Partner and cites a 4.8 Google rating from more than 145 reviews. Case studies include Fanquip, Metropolis Touring, Procycles, Daiwa Food, Sharkskin and Regrow, and the page says clients get a dedicated Melbourne account manager.
AIAD suits small local businesses and trades that want a named contact and campaigns focused on nearby customers.
8. Zib Digital — Lead Generation And ROAS Reporting In South Melbourne
Zib Digital is headquartered at Level 7, 34 Eastern Road, South Melbourne and describes its focus as commercial digital since 2009. Its Google Ads service covers Search, Performance Max, Shopping and remarketing, with campaigns built around buying intent and margins, daily optimisation reviewed weekly by a person, conversion tracking and monthly reporting on leads, cost per acquisition and return on ad spend.
The site shows a Google Partner badge and describes Premier Partner status, and cites a 4.8 rating from 90 Google reviews. It does not name clients on the page, and some headline statistics appeared as placeholders when we reviewed it, so ask for case studies directly.
It suits businesses that care most about reporting on leads and acquisition cost, such as service firms and B2B companies.
9. Clearwater Agency — Paid Media And Brand Agency In Cremorne
Clearwater Agency is at Level 6, 19 William Street, Cremorne, and says it has partnered with brands since 2012. Google Ads sits under its paid media offer, and its footer also lists Google Shopping, remarketing, Microsoft Ads and Pinterest Ads.
Case studies include Tiger Mist, Haagen-Dazs, Natio, UniSQ, Urban Smile and Fight MND, with testimonials from Wilson Parking Australia and COLLARTS. The agency calls itself award-winning and shows a Global 25 winner badge, though it does not name the awards on its homepage.
Clearwater suits consumer, education and not-for-profit brands that want paid search tied into wider brand and creative work.
10. Digital Movement — Google Ads For Trades And Local Services On Collins Street
Digital Movement is at Level 3, 480 Collins Street in Melbourne and lists Google Ads among its digital marketing services, alongside web and search work. Its homepage does not describe the offer in detail, so ask for scope and reporting examples when you enquire.
The site features success stories for businesses including CMD Plumbing, PB Lawyers Australia, Australian Range Hoods, MW Homes and Apex Aesthetics, and shows a Google rating based on 99 reviews.
It suits trades, builders and professional practices that want one agency for their website and paid search. It does not list Google partner status, so confirm accreditation if that matters to you.
How To Choose A PPC Agency In Melbourne
What Does Google Premier Partner Status Actually Mean?
Google gives Premier Partner status to the top performing agencies in each country, roughly the top 3 per cent, based on performance, spend and client growth and retention. Agencies cannot buy it and it is reviewed each year. It is a helpful quality signal, but still ask for results in your industry and speak to a current client before you sign.
How Does The Agency Charge?
Common models are a percentage of ad spend, a flat monthly fee, or a mix with a setup charge. Percentage fees can reward spending more, while flat fees reward efficiency. Ask what the fee covers, whether landing pages and tracking are included, and whether there is a minimum contract term or notice period.
Who Owns The Ad Account And Data?
Your Google Ads account, Google Analytics property and conversion tracking should sit in your own name, with the agency given access. That way you keep your history and can change provider without starting again. Ask for read access to every dashboard and a plain explanation of any third-party reporting tools.
How Will Success Be Measured?
Agree the target before launch: leads, sales, cost per acquisition or return on ad spend. Check how conversions are tracked, including phone calls and form submissions, and how the agency separates brand search from new customer search. Ask how often you will get reports and for a regular call, not just a PDF.
Does The Agency Understand Your Market?
Local service businesses, ecommerce stores and B2B firms each need different structures, from suburb-level targeting to Shopping feeds. Ask for examples in your sector and for the team who will actually run your account. A short trial period or a campaign audit is a low-risk way to compare two agencies before you commit.
Conclusion
Melbourne has plenty of capable paid search specialists, from large multi-channel teams to small local shops. Match the agency to your budget, your sector and your need for reporting, then ask two or three of them for an audit or a costed plan before choosing. Partner badges and awards help, but references and clear reporting matter more.
Paid search works best alongside strong content and organic visibility, so it is worth reading our Melbourne social media agencies list and the Melbourne services hub. If your agency should be on a future list, you can submit your company.
