In the past few years, the marketing field has undergone a lot of changes, with most of them being influenced by technological advances.
Nowadays, as accessibility and synthetic media, augmented reality, and podcasts become increasingly important, we are witnessing a fresh wave of change in marketing. Marketing is now focusing on voice technologies.
Even with the rise of this trend, many people still lack confidence when it comes to speaking. This resulted in the creation of voice generators that could automatically convert text into voice by using artificial intelligence.
In case you are still skeptical about the use of such tools, read on. In this article, we will discuss the crucial role of voice generators in your marketing.
Let’s get right to it.
What Is A Text-To-Voice Generator And How Can It Enhance Your Marketing Strategy?
A voice generator is a software that automatically converts text to voice. A professional voice generator uses text to speech technology that reads out loud text in a natural way as if it was spoken by a real person.
Using voice generators in your marketing strategy, or just to create content as an individual, offers many benefits. Below are some of the most relevant ones.
- Make your content more accessible
Using voice generators is one of the best ways to increase the accessibility of your content. For instance, by providing audio content, you can make your information more understandable to people with visual impairments.
Accessibility can also benefit those who find themselves in situations where they are unable to read, such as while driving.
- Enhance the content’s engagement and presentation
As you may already know, reading a text differs from listening. Maybe some of your written sentences or words are misunderstood or do not convey the meaning you intended.
With voice, you can emphasize different expressions and accents, making the content more presentable and engaging for your audience.
- Streamline the content creation process
Recording and adding your voiceovers on your own can be a tedious and time-consuming task that may delay the publication of your content.
Voice generators, on the other hand, convert your text into audio files almost instantly, even if this speed can vary depending on the size of the file.
If you are not recording the voiceovers, you will most likely need to hire someone or delegate the task to a freelancer, which can cost from $100 to $2499, depending on the duration. This will add to your personal or business expenses.
You can instead perform these tasks by using voice generators for as low as $13 per month.
- Bring your business to international markets
Most times, an AI voice generator offers multilanguage options, making it possible to make your content understandable and accessible worldwide, thereby increasing its visibility and engagement.
- Engage the audience with new types of content
The same content can be repetitive and bore audiences and existing clients, which can lead to them not returning to your business and losing potential sales. Instead, voice generators allow you to create interesting pieces of content that will retain your customers and even attract new ones.
What Types Of Marketing Content Formats Can You Create With The Help Of Voice Generators?
You might not know what type of voice-based content to produce and use for your audience, but there are actually several types of content that have been proven to be effective and engaging for users.
Here is a list of some of the most engaging marketing content formats you can create using voice generators:
The popularity of podcasts has increased in the past few years, and their significance continues to grow, thanks in part to advances in audio to text technology, which makes podcast content more accessible through transcription.
In 2021, according to the Oberlo reports, there were 2 million podcasts and 48 million podcast episodes. Additionally, during the last year, 57% of Americans over the age of 12 listened to at least a podcast.
Considering these statistics, you might be able to see how podcasts can actually improve your brand recognition and reach audiences.
Since voice marketing is gaining popularity, marketers have found a way to include ads within voice content. A voice ad is an ad that is presented as audio through an online streaming platform such as a podcast or music streaming app. Amazon Music and Spotify are two examples of audio advertising channels.
Depending on the circumstances, you may be required to send a business proposal, a project presentation, or a report in the form of a presentation. Despite this, these are quite monotonous nowadays, especially if there are many slides involved.
An audio narration per slide can make the presentation more engaging and understandable to recipients in such cases. This will also enable you to present your content more professionally.
The trend of voice-based content also led to the creation and development of audiobooks. Rather than reading books, people prefer listening to audiobooks because they’re able to carry out other tasks while listening, such as driving or doing chores.
For eCommerce websites, a text-to-speech generator can be a great way to make audio about your products. With AI-generated voices, you can communicate your product’s key features, styles, and attributes.
Creative Ideas For Using Voice Content In Your Content Marketing Strategy
Even after seeing a few audio formats, you may not be sure how to use them in your business. If so, here are a few practical examples:
- Transform your written product catalogs into voice catalogs
If you run a company that sells products, you may want to consider adding an AI-generated voice to your product catalog, as IKEA did. For example, the audio could describe your products, their prices, availability, and so on. Certainly, this will enhance the customer’s experience and make it more memorable.
- Add audio to existing blog posts
If you own a blog, you may wish to give users the option of listening to your articles by adding an audio button. This way, your content will be more accessible and people can interact with it at any time, regardless of what they’re doing.
- Re-market content in a new format
It may have been that you wrote detailed guides, ebooks, or lengthy articles, but they did not get the exposure you thought they would or the actual opposite happened. In both cases, you can re-market these pieces of content through podcasts that focus on the topic and link back to the original post. It will hopefully increase the exposure of your original content or help you convey your expertise in a more engaging manner.
How To Build A Voice Marketing Strategy
Several strategies can be applied to establish your business presence in the audio industry and build a winning voice marketing strategy. The following steps are some of the most relevant ones you should follow:
1. Identify your goals
Before developing your voice marketing strategy, it is crucial to clarify your business objectives. Essentially, you should determine what your audio content strategy aims to accomplish. For instance, you may seek to increase your brand awareness and gain more exposure, or you may wish to increase your customer base. Establishing your goals helps you better define your strategy.
2. Look at your competitors
Analyzing your competitors’ moves is yet another smart move you should make before launching your business in the audio world. In this way, you can create content that performs more effectively and is appreciated by the audience, thereby saving you the trouble of suggesting content the audience dislikes.
3. Develop a voice-based content strategy
As soon as you have defined your goals and analyzed your competition, it’s time to determine and develop your content strategy.
Here are a few steps you might need to take:
- Choose topics to address in your audio content
- Choose the audio content that you will create
- Determine what video generator tool you will use
- Decide on what platform will you use to publish your audio content
- Define how you plan to engage your audience
4. Plan a content calendar
Once you have defined your strategy and the type of audio content you want to create, you must be consistent in posting it. It may be helpful to create a content calendar for this purpose. A content calendar is a written schedule describing when and where you will publish upcoming content. This will help you stay on track and organized.
Conclusion
This blog post has shown that adding voice to your content can significantly boost your marketing strategy by increasing brand awareness, audience reach, and engagement.
With a voice generator, you can create text to speech fast and without having to waste time recording your own voice or pay to hire a professional. Through its use, you’ll be able to create new, interesting content to engage your existing customers and attract new ones.
I appreciate you taking the time to read this blog post. Hopefully, it was informative and helpful to you.
If you want to read more, be sure to check out this article on podcast marketing: 9 proven strategies to promote your podcast.
Author Bio
Flavia Silipo is a skilled SEO copywriter and digital marketing specialist with over two years of experience.
