Houston Web Design Costs In 2027: What Local Businesses Actually Pay
Julia Pirogova
Art Director - ReVerb
11.06.2026
Most Houston small businesses pay somewhere between a few thousand dollars and the low tens of thousands for a professionally built website, while custom builds and e-commerce stores cost more. Ongoing hosting, maintenance and marketing matter as much as the build price.
These are planning ranges based on typical agency pricing; get written proposals. For agencies, see our Top Web Design Companies In Houston.
Typical Houston Website Costs
Project
Typical Range
Timeline
Template-based small business site (5 to 10 pages)
$3,000 to $8,000
3 to 6 weeks
Custom-designed marketing site
$10,000 to $30,000
2 to 4 months
E-commerce store (Shopify or WooCommerce)
$8,000 to $40,000+
2 to 5 months
Enterprise or web application
$40,000 to $150,000+
4 months and up
Monthly maintenance plan
$100 to $1,000 per month
Ongoing
What Drives The Price
Number of pages and custom templates
Copywriting, photography and video
Integrations such as CRM, booking or ERP
E-commerce catalog size and payment setup
SEO setup, accessibility and performance work
Freelancer vs Agency
Freelancers cost less and suit simple sites. Agencies cost more but bring strategy, design, development and project management under one roof, plus continuity if someone leaves.
Hidden And Ongoing Costs
Hosting and domain
Premium plugins and licenses
Security monitoring and backups
Content updates and new pages
SEO and advertising to drive traffic
Conclusion
Set a budget for the build and the first year of maintenance and marketing together. Compare proposals on scope and deliverables, not just price.
