Quick answer: Published 2026 prices from Icelandic studios put a simple brochure or small business website at roughly ISK 150,000 to 250,000 (about EUR 1,060 to 1,790 / USD 1,220 to 2,060) excluding VAT, with one-page sites from ISK 69,900. Online stores start at about ISK 280,000 to 590,000, and custom builds from agencies typically begin around ISK 1.2 million. Add 24% VAT, plus hosting of roughly ISK 1,400 to 4,000 a month.
Iceland is a small web market with a handful of established agencies and a growing number of fixed-price studios that publish their prices openly. That makes the lower end of the market easy to benchmark. The upper end, where agencies quote per project, is much less transparent, so for those figures we combine directory data, Icelandic wage statistics and clearly labelled estimates.
This guide breaks down web design cost in Iceland by site type, compares freelancer and agency rates, and covers bilingual Icelandic and English sites, hosting and maintenance. Prices are in ISK excluding VAT unless stated, with euro and dollar figures at 1 EUR = ISK 139.60 (ECB reference rate, September 2026) and 1 USD = ISK 121.58 (November 2026). For more Iceland lists and guides, visit our Iceland hub.
Website Cost Iceland: Prices By Site Type
The table summarises published starting prices we found on Icelandic studio websites in late 2026, plus our estimate for custom work. “From” prices are floors: extra pages, integrations and design requests push the final quote up.
Site Type
Typical Price (ISK, excl. VAT)
Approx. EUR
Approx. USD
Basis
One-page site
From 69,900
From 500
From 575
Published price
Brochure / small business site
147,900 to 240,000
1,060 to 1,720
1,220 to 1,970
Published prices, five studios
Larger corporate site
290,000 to 490,000+
2,080 to 3,510+
2,390 to 4,030+
Published prices
Ecommerce store
277,900 to 590,000+
1,990 to 4,230+
2,290 to 4,850+
Published prices
Custom site or web app
1,200,000 to 6,000,000+
8,600 to 43,000+
9,870 to 49,350+
Estimate (see below)
One-Page And Brochure Sites
At the entry level, Reykweb lists a single focused page from ISK 69,900 and a multi-page business website from ISK 199,900, both excluding VAT. Veflausnir charges ISK 147,900 for a custom-designed site with a simple content management system, or ISK 227,900 for a WordPress site, with 12 months of hosting included. Emstra quotes websites from ISK 240,000 excluding VAT, including custom design, a self-service CMS, basic SEO, a contact form, SSL and training. Kvika Studio says brochure sites start at ISK 190,000, and Stefna starts its Flex Start package at ISK 190,000 plus a monthly fee.
Taken together, a realistic web design cost in Iceland for a five to ten page small business site with a CMS is ISK 150,000 to 250,000 before VAT, or roughly ISK 185,000 to 310,000 including 24% VAT.
Larger Corporate Sites
For sites with more pages, more editors and integrations, published prices roughly double. Kvika lists larger sites from ISK 390,000. Stefna’s Flex Plus package starts at ISK 290,000 (3 users, 50 pages, blog) and Flex Pro at ISK 490,000 (6 users, unlimited pages, personalisation), each with a monthly fee. Reykweb’s “business platform” tier, with custom forms, workflows and API integrations, starts at ISK 299,900.
Ecommerce Sites
Online stores carry the widest spread. Veflausnir sells a WordPress and WooCommerce store setup for ISK 277,900 including a year of hosting, while Kvika lists online stores, built on Shopify or WooCommerce, from ISK 590,000. These prices cover setup; product data entry, payment provider onboarding and integrations with Icelandic accounting or inventory systems are usually quoted separately. If you choose Shopify, budget for its subscription as well: Shopify’s pricing page lists Basic at USD 39 a month (USD 29 a month billed yearly) and Grow at USD 105 a month (USD 79 billed yearly).
Custom Sites And Web Applications
Icelandic agencies rarely publish prices for bespoke work. On Clutch’s Iceland web design directory, Reykjavik agency Kosmos & Kaos lists a minimum project size of USD 10,000+ (about ISK 1.2 million), while Hugsmiðjan in Reykjavik and Allra Átta in Hafnarfjörður list USD 5,000+. Our estimate of ISK 1.2 million to 6 million+ for a custom build is based on 100 to 400 hours of design and development at the agency rates shown in the next section. Projects with logins, booking engines or complex integrations can go well beyond that.
Freelancer Vs Agency Hourly Rates In Iceland
Published hourly rates are scarce. The clearest one we found is from Kvika Studio, which charges ISK 11,500 per hour excluding VAT (about EUR 82 / USD 95) for custom work and maintenance. On Clutch, the Iceland-based agencies that disclose rates mostly list USD 100 to 149 per hour (about ISK 12,200 to 18,100), including Snowhouse Studio in Hafnarfjörður, Kosmos & Kaos, Hugsmiðjan and Allra Átta. Clutch rates are self-reported bands, not quotes.
Provider Type
Hourly Rate (ISK, excl. VAT)
Approx. EUR
Approx. USD
Basis
Small studio
11,500
82
95
Published price (Kvika Studio)
Established agency
12,200 to 18,100
87 to 130
100 to 149
Clutch self-reported bands
Freelancer
9,000 to 14,000
64 to 100
74 to 115
Estimate from wage data
How We Estimated Freelancer Rates
We found no published rate cards from individual Icelandic freelance web designers, so the freelancer range above is an estimate. It starts from wage data. Statistics Iceland reports mean regular monthly earnings for full-time employees of ISK 913,000 in 2025 (preliminary, published May 2026), with a median of ISK 826,000. The 2024 Icelandic Developer Survey of 425 developers found that those with 3 to 10 years of experience generally earned ISK 800,000 to 1.2 million a month.
A freelancer who wants to match a salary of around ISK 1 million a month has to cover both sides of the mandatory pension (at least 15.5% in total according to Lífeyrismál.is), the 6.35% payroll tax listed by Skatturinn for 2026, software, equipment and unbilled time. At 100 to 120 billable hours a month, that works out at roughly ISK 9,000 to 14,000 per hour. Wages also keep rising: Statistics Iceland’s total wage index rose 7.0% from Q4 2024 to Q4 2025, so expect rates to move up each year.
In practice, a good freelancer often matches a small studio on price for brochure sites. Agencies charge more but bring project management, a designer and developer working together, and a team that stays in place if one person leaves.
Bilingual Icelandic And English Websites
Many Icelandic businesses serve tourists, foreign partners or a multilingual workforce, so an Icelandic and English site is common. Kvika Studio lists bilingual scope as one of the factors that changes the price, but none of the studios we checked publish a separate price for a second language.
Our estimate: setting up a second language on a ten-page site takes roughly 10 to 20 hours for multilingual configuration, duplicate page setup, menus, forms and testing. At ISK 11,500 per hour that is about ISK 115,000 to 230,000 (EUR 820 to 1,650). Professional translation is extra; we did not find published per-word prices from Icelandic translation agencies, so get a quote based on your word count. For ecommerce, every product description, checkout message and email template needs translating, which can cost more than the build itself.
Hosting, Domains And Maintenance Costs
The build is a one-off; hosting and upkeep recur. These are the published running costs we found:
ISNIC, the .is registry, charges EUR 48 per year excluding VAT for a .is domain.
1984 Hosting lists shared web hosting at ISK 1,371 a month (a discounted price, from ISK 3,171).
Reykweb charges ISK 1,990 a month for hosting, or ISK 2,490 with email.
Emstra charges ISK 3,990 a month for hosting and operation.
Veflausnir includes 12 months of hosting in its packages, then charges ISK 19,900 a year.
Stefna Flex monthly fees are ISK 5,900, 7,900 or 10,900 depending on the package.
For maintenance beyond hosting, such as WordPress and plugin updates, content changes and small fixes, most studios bill hourly. Our estimate for an active small business site is 2 to 4 hours a month, or about ISK 23,000 to 46,000 a month at ISK 11,500 per hour. A low-change brochure site may need only a few hours a year.
What Drives Web Design Cost In Iceland?
Labour costs. Icelandic wages are high by European standards, so local hours are expensive. This is the main reason web design cost in Iceland sits above many EU markets.
Number of pages and templates. Fixed-price packages cap pages (Stefna’s Start tier allows 10); each extra template adds design and build time.
Platform. WordPress and Shopify builds are cheaper than custom Next.js or bespoke CMS work, but come with plugin or subscription costs.
Languages. Each extra language adds setup, translation and testing.
Integrations. Payment gateways, booking systems and connections to accounting or inventory software usually move a project out of package pricing into hourly billing.
Content. If the studio writes copy or sources photos, expect extra charges; studios such as Stefna list material processing as an add-on.
VAT. Almost all published Icelandic prices exclude the 24% VAT, so compare like with like.
FAQ
How Much Does A Basic Website Cost In Iceland?
A basic five to ten page website from an Icelandic studio typically costs ISK 150,000 to 250,000 excluding VAT, based on published 2026 prices. A single page starts at ISK 69,900.
Are Icelandic Website Prices Quoted With VAT?
Usually not. Reykweb, Veflausnir, Emstra and Stefna all state that their prices exclude VAT, and Kvika Studio quotes its hourly rate excluding VAT. Add 24% to get the price a non-registered customer pays.
What Is The Hourly Rate For Web Design In Iceland?
The published small-studio rate we found is ISK 11,500 per hour excluding VAT. Iceland-based agencies on Clutch mostly list USD 100 to 149 per hour, roughly ISK 12,200 to 18,100.
How Long Does It Take To Build A Website In Iceland?
Kvika Studio says a simple brochure site typically takes 3 to 4 weeks from the first meeting to launch, and larger sites and online stores 5 to 6 weeks. Custom projects take longer.
Is It Cheaper To Hire A Web Designer Outside Iceland?
Often, yes, because hourly rates elsewhere in Europe are lower. The trade-off is Icelandic-language copy, local payment and accounting integrations, and meeting in person. Many Icelandic businesses pay a local studio for the Icelandic version and a fixed-price package to keep costs predictable.
Conclusion
Website cost in Iceland is easy to pin down at the low end and much harder at the top. Fixed-price studios publish brochure sites at ISK 150,000 to 250,000 and stores from about ISK 280,000, all before VAT. Agencies working by the hour, at roughly ISK 11,500 to 18,000, will usually start custom projects at around ISK 1.2 million. Budget separately for a second language, hosting of ISK 1,400 to 4,000 a month and ongoing maintenance, and always ask whether a quote includes 24% VAT.
