White Label PPC Pricing In 2027: What Agencies Pay

Last updated: November 13, 2026

White label PPC is usually priced in one of three ways in 2027: a percentage of the client’s ad spend, a flat monthly fee per account, or tiered packages based on spend bands. Small accounts commonly start at a few hundred dollars per client per month, and agencies typically resell the service at a markup on top of the wholesale price.

The right model depends on how many clients you have, how big their budgets are, and how much account management you want to keep in-house.

White Label PPC Pricing Models At A Glance

Model	How It Works	Best For	Watch Out For
Percentage of ad spend	Partner charges a share of monthly spend	Larger, growing accounts	Costs rise with budget, not effort
Flat fee per account	Fixed monthly fee per client	Predictable small accounts	Scope limits on campaigns or changes
Tiered packages	Price bands by spend range	Mixed client portfolios	Jumps at tier boundaries
Hourly or project	Billed by time or deliverable	Audits and builds	Hard to budget for ongoing work

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Percentage Of Ad Spend

Many white label partners charge a percentage of monthly ad spend, often with a monthly minimum. It aligns the fee with account size but means cost rises as budgets grow, even if the work does not.

Flat Monthly Fee Per Account

A flat fee per client account is simple to resell and easy to forecast. Some providers, such as That! Company, publish entry prices around $500 a month per client. Check what is included: number of campaigns, platforms, landing page work and reporting.

Tiered Packages

Tiered pricing sets a fee for each band of ad spend, for example one price under a given budget and a higher one above it. It works well for agencies with a mix of small and large clients.

Setup And One-Off Fees

Expect possible one-off fees for account builds, audits, conversion tracking and landing pages. Independent PPC audits alone commonly cost from $750 to $5,000 depending on account size, according to TrueClicks.

How Much To Mark Up

Agencies usually resell white label PPC at a markup on the wholesale price that covers their account management, client communication and margin. Price on the value you deliver to the client, not just a fixed multiple, and make sure the partner’s fee leaves room for your own time.

Questions To Ask A White Label PPC Partner

See our white label PPC agencies list and how to vet an outsourced marketing partner.

1. Which pricing model do you use, and what is the monthly minimum?
2. What is included, and what costs extra?
3. Who owns the ad accounts and data?
4. Will you work fully unbranded, including in reports and emails?
5. What are the notice period and exit terms?

Frequently Asked Questions

How much does white label PPC cost?

Small accounts often start at a few hundred dollars per client per month on flat fees, while larger accounts are often priced as a percentage of ad spend with a minimum.

Is percentage of spend or flat fee better?

Flat fees are easier to forecast and resell for small accounts. Percentage of spend fits larger accounts where workload grows with budget.

Are there setup fees for white label PPC?

Often, yes. Account builds, audits, tracking setup and landing pages can be charged as one-off fees.

How much should I mark up white label PPC?

Enough to cover your own account management and client communication plus margin. Many agencies price on value rather than a fixed multiple.

Conclusion

Pick a pricing model that matches your client mix, get every inclusion and exclusion in writing, and leave enough margin for the work you still do yourself.

For more lists, comparisons and guides, visit our White Label & Outsourced Marketing hub.