Increasing Organic
Traffic by 311,466.67%
for SaaS
– It s Possible
Meet The Client
ScrapingAnt, a top notch web scraping API and proxy API, contacted us to boost their brand awareness and qualified lead generation in light of the fierce competition.
Their ambitious goals included enhancing organic traffic, particularly via the keyword web
scraping API, elevating SERP rankings for service pages and blog posts, and highlighting
themselves as industry opinion leaders on the web.
Our Strategy
Addressing ScrapingAnt’s objectives, we implemented a creative and unique SEO approach, taking into
account the legal and ethical nuances of web scraping tools. This included the following activities:
SEO analysis of client s and competitors sites
To understand how to approach the SEO strategy for ScrapingAnt, we needed to conduct a thorough SEO analysis of the company’s website as well as its competitors. This critical step allowed us to identify ScrapingAnt’s strengths and opportunities, focusing on aspects like keyword optimization, content quality, and backlink profile.
Keyword research
After laying the foundation for our collaboration, it was time to identify high opportunity
keywords that aligned with the user’s intent, ensuring that ScrapingAnt could capture traffic
that would convert. Our goal was to mix quick win and trendy keywords to drive immediate
results while also building a long term semantic core for sustained growth.
SEO content plan
Based on keyword research, we sketched out a strategic SEO content plan aimed at
engaging ScrapingAnt’s target audience. We picked topics to fill content gaps, rank high for
SEO, address audience needs, and position ScrapingAnt as a web scraping leader.
Content writing
Based on the content plan created, our team of expert writers got to work, creating high
quality and informative blog posts that carefully advertised ScrapingAnt and included
intricate SEO tactics to ensure maximum post visibility and engagement.
Off page SEO
Knowing that a strong domain authority is key to SEO success, we launched a sustainable
off-page SEO campaign. We tackled it from two angles: featuring ScrapingAnt on custom
Top lists and a sponsored review on reverbico.com, and securing high-quality backlinks
from reputable and relevant sites to build a robust backlink profile.
Analytics, reporting, and strategy adjustments
In order to monitor performance, analyze data, and adapt our strategies based on the
insights gained, our next step was to generate regular monthly reports. By using Ahrefs
and Google Analytics to assess SEO performance, we identified areas for improvement,
optimizing for continued improvement in rankings, traffic, and engagement to ensure our
strategy remained effective and aligned with ScrapingAnt’s evolving goals.
Ongoing communication and consulting
Project transparency is our core value, which is why we maintained open lines of
communication throughout the collaboration, providing regular updates, sharing insights,
and consulting on SEO best practices. This dialogue ensures the SEO strategy evolves with
ScrapingAnt’s vision and that any adjustments can be made swiftly and effectively.
Strategy In Action
our step-by-step activities
To begin implementing our strategy with ScrapingAnt, we started by assessing their initial stats.
Starting point 11 months ago:
SEO analysis of the client s and competitors sites
Equipped with Ahrefs’ analytics, we started by diving
into an SEO analysis of ScrapingAnt along with its
competitors to pinpoint their strengths and
opportunities. This crucial step allowed us to develop
a long term semantic core, incorporating both quick
win and trendy keywords, as well as building a solid
foundation for targeted SEO improvements.
SEO content plan creation
Based on the results and insights we obtained, our marketing team created a detailed SEO content plan. Through in depth keyword research, we identified keywords that ScrapingAnt could rank for more easily despite their difficulty with competition. We designed the content plan around topics on web scraping and proxies, aiming to position ScrapingAnt as an opinion leader in these domains.
Content writing
Writing expert blog posts was at the heart of our
strategy for ScrapingAnt. Our goal was to highlight
ScrapingAnt s industry knowledge and emphasize
the superiority of their web scraping tool.
After conducting thorough topic research, we
prepared detailed briefs for our writers, which were
then refined and approved in collaboration with
ScrapingAnt.
The resulting blog content ultimate guides, tutorials,
and educational posts was created to be both
engaging and informative, full of best practices and
useful tips.
Strategic link building
With ScrapingAnt’s blog continually being updated with our expert articles, we shifted our focus to off page SEO to improve the websites Domain Rating (DR) and attract more traffic. Starting with an initial DR of 26, our goal was to elevate that number. To achieve this, we first created custom Top lists and a sponsored review on our website, Reverbico.com, featuring ScrapingAnt as a leading web scraping tool and incorporating do follow links targeting vital keywords.
Our Results
IN NUMBERS
After 11 months of targeted efforts, the results were nothing short of spectacular.
Working together
11 months till now
Domain Rating
from 26 to 49
+23
points
41,822.22%
INCREASE BY
Engaged sessions
from 18 to 7,546
Backlinks obtained
75+
-
ScrapingAnt’s web traffic shot up by 1,031.4% and organic traffic by 311,466.67%,
significantly enhancing its visibility and reach in the highly competitive web scraping
market
ScrapingAnt’s overall website traffic in March, 2024
-
The number of sessions on the ScrapingAnt website exploded from 29 to 13,884, a
staggering increase of 47,775.86%. Meanwhile, engaged sessions leaped from 18 to
7,546, up by 41,822.22%.
ScrapingAnt’s organic traffic in March, 2024, compared to the results one year ago
-
They saw a jump of 23+ points in DR, from 26 to 49, showcasing a stronger, more
authoritative online presence.
-
We acquired 75+ high quality backlinks from unique, authoritative domains, enriching
ScrapingAnt’s backlink profile and further solidifying their SEO standing. -
ScrapingAnt now proudly ranks at #6 on Google for their core service keyword web
scraping API”, among other new significant keywords getting into the top 10 results.
-
We introduced numerous new keywords into ScrapingAnt’s SEO strategy and expanded
their visibility and reach, particularly in the U.S. market, gaining 1.2K+ organic traffic from
US users.
What ScrapingAnt Says
About our work
Oleg Kulyk
CEO & Co Founder ScrapingAnt
Choosing this SEO agency for our digital marketing
needs was one of the best decisions we’ve ever made.
From the outset, Dave, the founder, impressed us with
his genuine passion for our success, leading a team
that is equally committed and skilled. Working with
them felt less like purchasing a service and more like
entering into a dynamic collaboration where our ideas
were valued and enhanced by their expertise. They
consistently delivered on time, a testament to their
professional work ethic and dedication to meeting
clients needs. What stood out most, however, was
their meticulous attention to detail every aspect of
our SEO strategy was finely tuned to ensure maximum
effectiveness. This agency is, without a doubt, the
ideal partner for any business looking for a long term
relationship with an SEO team that goes above and
beyond to deliver exceptional results.
Final Thoughts
For complex technical products like ScrapingAnt’s, expert content is essential to prove the company’s
expertise in this field and attract relevant traffic (potential users). Still, good content itself is not enough to
win the SEO game; to reach your target audience, you must promote the published content through a
carefully planned link building strategy. That’s what we did for ScrapingAnt: we achieved a perfect
combination of top notch content and regular link building.
In less than a year, ScrapingAnt managed to skyrocket its digital metrics and position itself as the leading
expert in the web scraping industry, regardless of the competition and intricacies of web scraping tools.
ReVerb can help you, too!
Contact us today to discuss a powerful SEO strategy for your website: https://reverbico.com/seo-link-building/🚀