Top AR And VR Companies For Hospitality And Tourism
David Roberts
Founder & CEO - Reverb
24.06.2026
AR and VR are making it easier for travelers to preview destinations, understand experiences, and choose what to book.
This makes immersive technology a competitive advantage for hotels, resorts, cruise lines, city guide providers, museums, festivals, and restaurants looking to engage visitors. We’ve researched multiple software development companies that build this tech.
So, if you’re thinking about using AR and VR to showcase places and services more effectively and attract travelers, here are the top AR and VR companies for hospitality and tourism that can help you make your guest experience more visual and interactive.
Best AR and VR Companies for Hospitality and Tourism
Treeview is an AR/VR studio that has been building enterprise apps for some of the world’s most ambitious organizations since 2016. Now, the studio is trusted by Microsoft, Meta, Toyota, ULTA Beauty, and other well-known companies. Their projects have been featured in Forbes, Business Wire, TechCrunch, Fast Company, Business Insider, and Glossy. Also, Treeview holds a 5-out-of-5 rating on Clutch based on 15 reviews. Their services cover VR, AR, and MR development, spatial product design, 3D content creation, long-term XR support, and more. The team creates solutions for smart and AI-powered glasses, digital twins, Apple Vision Pro, Meta Quest, and Samsung Galaxy XR.
The agency applies its expertise across a wide range of industries, including hospitality and tourism. For example, Treeview partnered with NEOM on an augmented reality ski navigation project for Trojena, a ski village. The studio contributed to the research and development of core ski navigation features, including slalom route mapping, performance visualization, and session reporting. The project reflects Trojena’s goal of integrating nature and tech to meet the interests and needs of modern travelers.
The PixelPlex team positions itself as a trusted outsourced tech provider serving organizations worldwide. They opened in 2007 and can already boast more than 450 success stories. The team consists of over 130 experts working from offices in New York, London, Lisbon, Dubai, Tokyo, and more. The company specializes in blockchain development and consulting and ML development and also delivers AR and VR tourism experiences.
Overall, PixelPlex products have engaged 150 million end users. The team launched their in-house AR/VR lab in 2015, and the PixelPlex AR/VR projects in hospitality and tourism include VResorts. It’s a virtual tour app that lets tour agents create 360-degree virtual tours. Additionally, PixelPlex developed a VR real estate platform for 360-degree tours.
HQSoftware has been operating for more than 24 years, since 2001, and has already reached 450 business goals. AR/VR development is one of their core offerings. The team has more than 10 years of experience in this field and provides consulting on the most suitable AR/VR tech stack and full-stack development. HQSoftware can also assist with integration with other systems, like IoT.
Overall, the company serves education, manufacturing, marketing, healthcare, real estate, retail, as well as hospitality and tourism. They offer solutions for VR tours of hotels, booking and reservations, and conferences and events. Plus, HQSoftware works on AR for interactive city guides, in-room guest services and information, and travel planning and itinerary building. The typical timeline for a custom tourism solution is three to six months. Their portfolio includes a cross-platform mobile AR app for scanning markers and QR codes, which has passed 3,000 downloads.
Zumoko is a custom software development company that focuses on mobile, web, and XR development. The team works out of Novi Sad, Serbia, and has more than 10 years of experience. The agency creates custom AR, VR, and MR apps in a range of industries, and hospitality and tourism is one of them. They position their solutions as ones “turning ordinary travel into extraordinary experiences.”
When it comes to augmented reality for tourism, Zumoko’s AR City Guide is worth attention. It’s an app that turns a smartphone into a personal city tour with historical data, multimedia, and interactive maps. There’s also the Festival App with AR, which helps visitors access real-time information, follow guided tours, and create shareable AR moments for social media.
DevDen Solutions is an AR/VR development company for tourism based in Bengaluru, India. The studio’s offerings include 3D solutions, VR training apps, AR filters and try-ons, and much more. Their team of 40+ experts has already delivered more than 126 projects across over 40 countries.
DevDen provides experiences for virtual hotel tours that let guests look around rooms before booking, VR event planning, virtual concierge services, and virtual staff training. Furthermore, the agency can create interactive dining experiences where AR lets customers explore menu items along with information about the portion size, ingredients, and dish origin and even fun facts.
Juego Studios has worked with VR for over 11 years and has offices in Bangalore (India), Dallas and Miami (USA), London (UK), and Jeddah (Saudi Arabia). Their team consists of over 250 engineers, artists, and QA specialists who have served some highly recognizable names, such as Sony, Disney, and Amazon.
Although it’s mostly a global game development studio, they also provide AR/VR solutions across industries, like aviation, manufacturing, automotive, healthcare, and, of course, hospitality and tourism. For this industry, the studio mostly crafts virtual tours, and you can pick among several cooperation models: full-cycle, co-development, and outstaffing.
Groove Jones is a Dallas studio that builds AI, AR, VR, WebGL, and PWA apps for global brands and has already received over 300 awards for their work. For instance, Creativepool has ranked the studio #1 AR/VR Agency, while GoodFirms placed them #5 on the Top 20 AR and VR Firms List. In addition, Mobile App Daily named Groove Jones among the Top 50 AR companies.
Their featured case studies in hospitality and tourism include Swashbuckler, a 4D multiplayer VR game for Royal Caribbean International’s innovative cruise ship, Odyssey of the Seas. It won an Award of Distinction in the Travel Tourism category at the 2023 Communicator Awards and a CANOPUS Award for VR & 360 Video in Travel & Tourism at the 2022 Vega Digital Awards.
Onix Systems has been working in custom software development since 2000. VR/AR development is one of the company’s services, while they also provide Android and iOS development, web development, and software project rescue. For the hospitality and tourism industry in general, the team offers sustainable travel development, travel IT audit & technology assessment, and travel CRM software development.
And, of course, Onix Systems specializes in AR/VR for hospitality. For instance, they delivered a fully immersive virtual tour experience for the Banská Štiavnica Museum, an official UNESCO World Heritage Site in Slovakia.
BigOhTech is an app and software development agency founded in 2020. The team focuses on AI and ML, blockchain, IoT, and AR/VR development and has already delivered more than 150 successful projects in these niches. The agency is trusted by brands like Lufthansa, Walmart, and General Electric and has helped them achieve excellent results. For Lufthansa, for instance, BigOhTech helped achieve a 25% reduction in cloud costs.
When it comes to the hospitality and tourism industry, the company has already developed over 80 travel apps. They can deliver self-guided tour experiences, AR solutions for museums, and much more. BigOhTech offers 40 hours of free consultation, so you can discuss your travel app idea with their team before moving into development.
The Software Development Hub (or SDH) team describes itself as a community of software engineers from Ukraine, Germany, and the USA consisting of 100+ team members. The company has over 19 years of experience and offices in Hamburg, Kharkiv, and Ottawa. More than nine million people use the products the team has developed.
VR and AR app development for tourism is one of the team’s services, and their tech stack covers Unity 3D, Unreal Engine, CryEngine, Blender, Google SketchUp, Tilt Brush, AppGameKit-VR, LibGDX, ARToolKit, Google ARCore, Apple ARKit, Vuforia, Kudan, MAXST, DeepAR, and Wikitude. SDH can design apps for interactive booking, virtual tours, immersive previews of destinations, and much more.
Conclusion
AR and VR can improve the hospitality and tourism experience through virtual hotel tours, AR-powered city guides, immersive museum exhibits, VR staff training, AR-based on-site guest support, and much more.
This list of the top AR and VR companies for hospitality and tourism can be a useful starting point for finding a partner that can help you decide on your direction in immersive tourism technology.
If you want to feature your top AR and VR company for hospitality and tourism on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.
