This list compares ten AR and VR companies that build virtual try-on, virtual showrooms and immersive brand experiences for luxury and fashion brands, and it is meant for marketing, ecommerce and innovation teams choosing a studio.
Over 70% of luxury fashion consumers say it matters to them that brands integrate augmented reality into the shopping experience.
The world’s top fashion companies, including Hermès, Alexander McQueen, and Tommy Hilfiger, have already responded to this expectation by using immersive technology in their campaigns.
If you want to join this list and start using AR and VR to improve the customer experience, the studios in this article can help bring your ideas to life. Here are the top AR/VR companies for fashion brands.
Luxury And Fashion AR And VR Companies At A Glance
1. Company
Location
Focus
Treeview
New York, NY, US
Enterprise XR studio for spatial computing apps
YORD
New York, NY, US
Virtual showrooms, digital fashion runways and immersive brand experiences
Rock Paper Reality
San Francisco, CA, US
AR and head-worn tech backed by 3D animation and service design
PixelPlex
New York, NY, US
Full-service software development including AR and VR
WE/AR Studio
Kyiv, Ukraine
Full-cycle XR agency for AR, VR and mixed reality
Groove Jones
Dallas, TX, US
Experiential activations, sales enablement and advertising
Augmented Island Studios
Portland, OR, US
Immersive tech services across several industries
Holition
London, UK
Experiential studio for luxury, fashion and beauty using mixed reality and AI
HQSoftware
Tallinn, Estonia, New York, NY, US
Custom software with AR and VR solutions
Appnova
London, UK
Creative digital agency for luxury, fashion and lifestyle brands
Treeview is an enterprise XR studio delivering spatial computing applications for companies like Microsoft, Meta, Toyota, Medtronic, and ULTA Beauty. It can become an excellent fit if you’re looking for an AR company for luxury brands, as the team works on immersive technology projects, including virtual reality, augmented reality, mixed reality, smart glasses, and Apple Vision Pro. They have partnered with 15+ enterprise clients, and have been featured in Forbes, Fast Company, Business Insider, and TechCrunch.
ULTA Beauty is one of Treeview’s enterprise clients. The task of the project was to build an immersive in-store experience for Ariana Grande’s R.E.M. Beauty on Meta Quest. Customers put on a headset and find themselves inside an outer-space dreamscape, interacting with beauty products. The solution drove more foot traffic, got customers genuinely engaged with the brand, and presented ULTA Beauty as an innovator in digital retail.
Services and expertise: AR & VR development, Apple Vision Pro app development, smart glasses app development, spatial product design, 3D content creation, long-term XR support
Team size: Up to 49 experts
Location: New York, NY, US; Montevideo, Uruguay
Portfolio: ULTA Beauty, Daiichi Sankyo, Toyota, and others
YORD is one of the virtual reality fashion companies that can develop virtual showrooms, immersive brand experiences, virtual heritage tours, digital fashion runways, AI-powered avatars and chatbots, and much more. Founded in 2019 with offices in Prague and New York, it’s an agency with a team of 35+ experts that has already shipped over 150 projects across the US, Europe, and the Middle East. They have been recognized by Deloitte as an innovative studio in immersive tech. Clients include Bentley, L’Oréal, LEGO, and Škoda.
YORD serves a wide range of industries: media and marketing, real estate, healthcare and education, and, of course, the fashion industry. The team built a VR experience for Bentley that lets customers explore the brand’s history, customize a full-size Bentley Continental GT, and even take virtual test drives in different locations.
Services and expertise: AR/VR/XR experience development, AI development, interactive installations
Team size: 35+ experts
Location: New York, NY, US; Prague, Czech Republic
Rock Paper Reality brings together 16 years of 3D animation experience, 20 years of service design experience, and a team that holds 13+ proprietary patents in AR and head-worn technology. The agency is led by CEO Patrick Johnson, who also organizes AWE Nite SF, the world’s largest AR/VR meetup with more than 5,000 participants.
Rock Paper Reality served Epic Games, Google, Amazon, Adobe, Microsoft, Red Bull, Ben & Jerry’s, and many other well-known names. In fashion retail, the agency worked with Saks Fifth Avenue on augmented reality for retail luxury. Shoppers could use a smartphone or smart glasses to see how digital clothing looked on them, whether they were in-store or at home, and this helped improve buyer confidence and reduce returns.
Services and expertise: AR/VR/MR development, gen AI development, strategy development
Team size: Up to 49 experts
Location: San Francisco, CA, US; London, UK
Portfolio: Saks Fifth Avenue, The Glenlivet, Lenovo, and others
PixelPlex is a full-service software development company with a team of more than 100 internationally certified experts, over a decade under its belt, and locations in six countries. They work across blockchain, AI, data science, and AR/VR, building solutions with tools such as Unity, Unreal Engine, and other frameworks. Their services also cover IT consulting, MVP development, QA and software testing, and DevOps.
When it comes specifically to the immersive tech area, PixelPlex provides various VR gaming services for different industries, including fashion, retail, marketing, tourism, sports, education, and beyond. Its team supports clients with VR platform integration, VR content creation, and VR user experience design, helping them create interactive experiences for various use cases.
Services and expertise: AR/VR development, blockchain development, ML development, IT consulting, UX/UI design, MVP development, QA & software testing, DevOps
Team size: 100+ internationally certified specialists
Location: New York, NY, US; London, UK; Pfäffikon, Switzerland; Lisbon, Portugal; Dubai, UAE; Tokyo, Japan
Portfolio: Smart Mall, Kooper, VResorts, and others
WE/AR Studio is a full-cycle XR agency based in Kyiv, Ukraine, founded in 2016 and trusted by brands and organizations such as Pepsi, UNICEF, and Intel. The team develops AR, VR, and MR applications from the ground up, covering every stage of the process, from project initiation and discovery to development, testing, and delivery.
To date, they have completed more than 200 projects across different industries, and fashion is one of the sectors in which WE/AR Studio offers AR/VR services. Their guiding principle is that every XR solution should pay off. Clients looking for a team with such a mindset can consider several cooperation models: fixed price, dedicated team, and time and material.
Services and expertise: AR development, VR development, ideation session, rapid prototyping, AR/VR data analytics
Team size: Up to 49 experts
Location: Kyiv, Ukraine
Portfolio: XR app for product showcase, Bud AR app, ALLO virtual store AR app, and others
Groove Jones is a tech company founded in 2015 and located in Dallas. They deliver solutions for experiential activations, sales enablement, enterprise training, and advertising and marketing. The team holds more than 300 awards and has already served Amazon, Salesforce, Toyota, and more. On top of that, Groove Jones’ work appeared on a wide range of entertaining festivals, like Comic-Con San Diego, and sporting events, such as Super Bowls.
Their fashion portfolio includes an AR experience for Amazon Fashion. Groove Jones created an AR experience for Amazon Fashion at a private health and wellness event in New York that gathered some of the top fashion bloggers. Guests used iPads to view virtual outfits and workout routines, take photos or videos with the AR content, and share them on social media.
Services and expertise: AR/VR development, AI development, PWA development
Team size: Up to 49 experts
Location: Dallas, TX, US
Portfolio: Amazon Fashion, Alcon, LEGO, and others
Augmented Island Studios is an AR/VR company with clients across the US and beyond. The team provides dedicated immersive tech services for multiple industries, including product packaging, education, healthcare, real estate, film, gaming, art, and, of course, fashion.
They have served the Pepsi x Pizza Hut and Logitech x Microsoft projects, plus, a Hollywood actor, Terry Crews, worked with Augmented Island Studios and called them world-class. Their immersive tech services for fashion focus on brand introduction and development, new product launches, virtual try-ons, interactive fashion shows, and other formats.
Services and expertise: AR/VR development, web & app design
Team size: Up to 49 experts
Location: Portland, OR, US; Cali, Colombia
Portfolio: Carhartt Vineyard, Wine Enthusiast, Logitech, and others
Holition is an experiential creative studio mostly serving the luxury, fashion, beauty, and culture niches and using mixed reality and AI to deliver award-winning global projects. The world’s most prestigious brands, such as Estée Lauder, Charlotte Tilbury, Gucci, BMW, and Tom Ford, have been trusting Holition for more than 20 years.
The agency also served Uniqlo when its virtual fitting room developers created the world’s first Magic Mirror for the brand’s San Francisco flagship store. It’s an AR experience that lets customers try on multiple coat styles and colors. Additionally, the team’s fashion portfolio includes brands such as Hermès, Farfetch, and Michael Kors.
Services and expertise: AR/MR development, AI development
HQSoftware has been building custom software since 2001 and has already worked on over 450 projects. Along with AR and VR solutions, the team specializes in IoT, supply chain software, and machine learning. They work across healthcare, education, real estate, e-commerce, and retail, delivering end-to-end AR/VR solutions from concept through deployment.
HQSoftware offers a specific suite of AR development services, including AR try-on technology for fashion brands, magic mirror tools like the one Holition developed for Uniqlo, product configurators, filters for social media, virtual avatars, makeup sampling solutions, and more.
Services and expertise: AR/VR development, IoT development, data visualization, prototype development, QA, DevOps
Team size: Up to 249 experts
Location: Tallinn, Estonia, New York, NY, US; Warsaw, Poland
Portfolio: An app featuring an integrated virtual fitting room experience, a mobile virtual fitting room, and others
Appnova is a creative digital agency based in London and New York with 20 years in the industry. They serve specifically luxury, fashion, and lifestyle brands, working with clients such as Dockers, Grohe, Studio Indigo, and Bodilsone.
The team focuses on creative design, e-commerce (Shopify, Magento, WooCommerce), branding, and digital marketing. Additionally, Appnova also integrates AR and VR features into e-commerce stores. These can include AR try-ons, VR showrooms, 3D product visualization with AR, and other interactive shopping tools.
Services and expertise: E-commerce website development, UX design, digital marketing
Team size: Up to 49 experts
Location: London, UK; New York, NY, US
Portfolio: Dockers, Joseph, Veins, and others
What AR And VR Do For Luxury And Fashion Brands
Luxury and fashion brands use augmented and virtual reality to let shoppers see products in context before they buy and to create brand moments that are hard to copy in a standard online store. The most common projects are:
Virtual try-on: AR overlays that show eyewear, jewelry, watches, makeup, bags or shoes on the shopper through a phone camera or web browser.
Virtual showrooms and stores: 3D or VR spaces where buyers and customers browse collections, often used for wholesale previews and launches.
Digital fashion and runways: virtual garments and shows for social media, games and online events.
In-store experiences: smart mirrors, AR window displays and pop-up activations that link physical retail to digital content.
3D product content: accurate 3D models of products that can be reused across ecommerce, AR and advertising.
For luxury houses the bar is visual quality. Materials such as leather, metal, silk and gemstones need realistic lighting and texture, or the experience can hurt the brand rather than help it.
How To Choose An AR Or VR Studio For A Fashion Brand
Start with the goal. A try-on feature meant to cut returns needs accurate sizing and tracking, while a launch campaign needs creative concept work and a strong social distribution plan. Then compare studios on these points:
Fashion and luxury portfolio: ask for live examples with comparable products, not only general XR demos.
3D asset quality: check how the studio handles fabric, reflective metals and fine detail, and whether you keep the 3D files.
Platforms: confirm whether the work runs in mobile apps, the web browser, social camera effects or headsets, and how many devices are supported.
Integration: ask how the experience connects to your ecommerce platform, product catalog and analytics.
Maintenance: new collections mean new assets, so agree on how updates are priced and how fast they can ship.
Luxury brands use augmented reality mainly for virtual try-on of jewelry, watches, eyewear, makeup and accessories, for AR product previews on ecommerce pages and for campaign effects on social platforms. Some also use AR in physical stores through smart mirrors and interactive window displays. The aim is usually to raise purchase confidence and create a memorable brand experience.
What is virtual try-on in fashion?
Virtual try-on is a feature that uses a device camera and augmented reality to place a digital version of a product on the shopper in real time. It works best for items with a clear fit point, such as glasses on the face, rings on a hand or shoes on the feet. Brands offer it in apps, on the web and through social media camera effects.
How long does it take to build an AR try-on experience?
A simple try-on effect for a small number of products built on an existing platform can take a few weeks. A custom try-on feature integrated into an app or ecommerce site, with accurate tracking and a large product catalog, usually takes several months. The biggest time factors are the number of 3D models needed, the tracking accuracy required and the integration work.
If you already know what you need, whether it’s a virtual try-on or an immersive in-store experience on Meta Quest, the studios on the list may help you bring your idea to life quickly. And if you’re still figuring out what immersive technology could do for your brand, several of these studios also offer consulting services alongside development.
If you want to feature your top AR and VR company for luxury and fashion on this list, email us or submit a form in the Top Choices section. After a thorough assessment, we’ll decide whether it’s a valuable addition.
