There’s no question that Instagram is one of the most powerful social media platforms for running and promoting a modern business. 

With over 800 million users, it gives businesses the possibility to reach a huge potential audience and engage with it. 

But simply having an Instagram account isn’t enough – you need to ensure your Instagram marketing strategy is set up in a way that maximizes your profile visibility and helps you achieve your business goals. In this article, I’ll share six actionable tips for doing that.

How To Improve The Performance And Visibility Of Your Instagram Account

1. Use high-quality photos and videos

When it comes to Instagram, the quality of visuals matters. This is true for both photos and videos. Low-quality photos or videos will make your account look unprofessional and could turn people off from following you. Instead, focus on reels with photos and videos that are high-quality and representative of your brand. So, if you don’t have a strong visual presence, now is the time to invest in creating one.

Hiring a professional photographer or videographer can make a big difference in the quality of your content and how well it performs on Instagram. But even if you don’t have the budget to hire professionals, there are still things you can do to improve the quality of your photos and videos starting from using a photo editor to experimenting with different equipment. For example, you can use a tripod to stabilize your camera, take advantage of natural lighting, and edit your content using Instagram’s built-in filters or other editing tools.

2. Make sure your profile is complete and accurate

One of the most important things you can do to make your Instagram account effective is to ensure your profile is complete and accurate. This means filling out all the information, including your name, bio, website, and contact data. Also, ensure your profile and cover photos are high-quality and representative of your brand.

People who visit your profile should be able to get a sense of who you are and what you do quickly and easily. If there’s any confusion or ambiguity about your specialization, it will be difficult for people to become interested in following you and engaging with your content. So take the time to make sure everything in your profile is accurate and up-to-date.

3. Post consistently

To grow your Instagram following and get more engagement on your posts, you need to post consistently. This doesn’t mean that you need to post every day, but you should aim to post regularly and on a schedule that proves high efficiency. If you only post sporadically, people will forget about you, and it won’t be easy to build a connection.

One way to ensure you’re posting consistently is to prepare a social media content plan and a content calendar. This can help you plan out your content in advance and ensure you’re sharing an exciting mix of photos, videos, Stories, and Reels that will keep people engaged. 

Planning your content can also help you save time daily and ensure your posts are high-quality and aligned with your business goals.

4. Use hashtags strategically

Hashtags are one of the most powerful tools on Instagram for increasing the visibility of your content. But using hashtags randomly won’t help – you need to act strategically. 

When choosing hashtags, think about what keywords or phrases people might use when searching for products like yours. You can also look at the hashtags used by competitors to get ideas. Once you collect a list of relevant hashtags, start inserting them into your posts.

A good rule of thumb is to use a mix of popular and niche hashtags, for example, hashtags related to NFS meaning. Trendy hashtags will help you reach a wider audience, while niche hashtags will help you connect with more targeted users. And don’t forget to use relevant hashtags in your Stories as well.

5. Engage with users

Engaging and communicating with users is a great way to get more exposure for your business on Instagram. When you like and comment on other people’s content, there’s a good chance they’ll check out your profile and maybe even follow you.

Also, try to post content that encourages people to take some action. This could include asking questions in captions, hosting giveaways or contests, adding links to some website, or using interactive features like polls or quizzes. The more people engage with your content, the more likely it’s to be seen by others.

6. Use Instagram stories

Instagram Stories are a perfect feature to share quick updates and snippets of information with your followers without cluttering up their feed. Now, it has become possible to view Instagram stories without any Instagram account authorization and gain delightful ideas for daily posts.

To use Stories effectively for your business, try to post high-quality content relevant to your brand. You can also use Stories to give people a behind-the-scenes look at your business or to share exclusive discounts and promotions.

Conclusion

By following these simple tips, you’ll ensure your business is visible on Instagram and get more exposure to potential customers. With a little but strategic effort, you’ll see a great return on investment from your Instagram marketing efforts.

Enhance your social media marketing strategy by working with creative SMM specialists from ReVerb! We’ll help you translate your story to a wide audience in the most exciting way, motivating users to follow your brand and get in touch with you!