BFCM Marketing Strategy: The 2026 Playbook For Ecommerce Brands
Dates, benchmarks, a week-by-week timeline and the tactics that win Black Friday Cyber Monday in 2026.
Dates, benchmarks, a week-by-week timeline and the tactics that win Black Friday Cyber Monday in 2026.
Black Friday is the Friday after US Thanksgiving and Cyber Monday is the following Monday. In 2026 they fall on November 27 and November 30. Many software and hosting sales start in October and run into December.
They can be, because discounts on annual plans compound over twelve months. Check the renewal price, the term length and whether the discount applies only to new customers before you buy.
Ideally in August or September. Use October to grow your email and SMS lists and warm up ad audiences, and early November to build and test landing pages and checkout.
Not always, but brands that rely on email, paid media or a complex Shopify store often get a better return by booking a specialist agency months before the sale.