The best AI sales tools for 2027 are Apollo for an all-in-one data and outreach platform, Clay for building custom AI research and enrichment workflows, Gong for conversation and revenue intelligence, and 11x for teams that want an autonomous AI SDR. Nooks, Salesloft, Outreach, HubSpot Sales Hub, Amplemarket and Lavender complete the list.
AI sales tools now cover every stage of the funnel: finding accounts, researching buyers, writing outreach, placing calls, recording meetings, updating the CRM and forecasting. The hard part in 2027 is not finding AI, since nearly every sales product claims it, but picking the tool where AI does the work your team actually spends its hours on.
1. Apollo — The All-In-One Data And Outreach Platform
Apollo combines a large B2B contact database with email sequencing, a dialer, a Chrome extension and deliverability tools, and it has layered AI research, writing and agent features on top. For a small or mid-size team that wants one seat to find contacts, write to them and call them, it remains the default starting point.
Pricing is published. Apollo lists a Free plan, Basic at $49, Professional at $79 and Organization at $119 per user per month on annual billing, with Organization requiring at least three seats. Each tier includes a credit allowance, and phone numbers use more credits than emails, so heavy calling teams should model credit use before buying.
Contact database, sequences and dialer in one product
AI research, writing assistance and an MCP server for use inside AI assistants
Transparent per-seat pricing with a free plan
2. Clay — Best For Building Custom AI Research Workflows
Clay is a spreadsheet-style workspace that pulls data from many providers, runs waterfall enrichment and uses its Claygent research agent to find details no single database holds. GTM engineers use it to build lists, score accounts and write personalized first lines before pushing records to a sequencer or CRM.
Clay overhauled its pricing in March 2026. The self-serve plans are now Free, Launch from $185 per month and Growth from $495 per month, with custom Enterprise contracts, and every plan includes unlimited seats. Usage is split between Data Credits and Actions, and CRM sync starts on Growth.
Waterfall enrichment across many data vendors
Claygent AI research agent
Unlimited seats on every plan
3. Gong — Best For Conversation And Revenue Intelligence
Gong records and analyzes calls, emails and meetings, then turns them into coaching insights, deal risk alerts and forecasts. It is the platform most revenue leaders benchmark against when they buy conversation intelligence, and it now ships AI agents that act on deal context.
Gong does not publish prices. Its pricing page explains that licenses are priced per user with a separate platform fee based on the number of users. Third-party buyer data commonly reports roughly $1,300 to $1,600 per user per year plus a platform fee that can run from about $5,000 to $50,000, so small teams pay more per seat.
11x sells AI digital workers. Alice is an outbound AI SDR that researches prospects, writes and sends personalized email and LinkedIn outreach, handles replies and books meetings. Julian is an AI phone agent for inbound and outbound calls. 11x suits teams that want to add outbound capacity without hiring more SDRs.
11x publishes a Growth plan for Alice at $3,750 per month billed annually, for up to five users and 2,000 prospects a month, with Pro and Enterprise tiers quoted. That makes it one of the pricier AI SDRs, so it fits companies with a proven outbound motion and deal sizes that justify the spend.
Nooks started as an AI parallel dialer and virtual salesfloor and has grown into a broader outbound workspace with AI sequencing, buying signals, AI coaching and contact enrichment. Its dialer calls several numbers at once, skips voicemails and bad numbers, and connects reps only to live answers.
Nooks prices by custom quote. It integrates natively with Salesforce and HubSpot, and teams on other CRMs can upload contacts by CSV. It is a strong fit for SDR teams where the phone is the main channel.
6. Salesloft — Best For Engagement Plus Forecasting
Salesloft is a sales engagement platform for cadences, calling, email and conversation intelligence. Clari and Salesloft completed their merger on December 3, 2025, and the combined company now pairs Salesloft’s rep workflow with Clari’s forecasting and pipeline inspection, sold under the Salesloft brand with Clari Forecast keeping its name.
Pricing is by quote. The merged platform makes the most sense for mid-market and enterprise teams that want engagement, call recording and forecasting from one vendor rather than three.
Outreach covers prospecting sequences, deal management, conversation intelligence and forecasting, and it now runs research, revenue and personalization agents inside the platform. It is built for larger sales organizations that want one system of action across SDRs, AEs and managers.
Outreach does not print dollar amounts. Its pricing page describes a mix of seat-based pricing and consumption-based AI credits, with per-user pricing and no platform fee. Buyer-reported figures commonly start around $100 per user per month for the core tier.
HubSpot Sales Hub adds sequences, meeting scheduling, deal pipelines, forecasting and Breeze AI agents to HubSpot’s CRM. Because marketing, sales and service data sit in one place, its AI prospecting and research features can draw on context that standalone tools lack.
HubSpot offers a free CRM, Starter at a list price of about $20 per seat per month, and Professional and Enterprise tiers that add automation and forecasting at much higher per-seat prices plus onboarding fees. AI agent actions consume HubSpot credits on top of seats.
9. Amplemarket — Best For Signal-Based Multichannel Outbound
Amplemarket bundles a contact database, intent and buying signals, multichannel sequences and a deliverability suite with its Duo AI copilot, which finds triggered accounts and drafts personalized email, LinkedIn and voice touches for reps to approve.
Amplemarket’s Startup plan is listed at $600 per month, with Growth and Elite plans quoted. Duo Voice arrives on Growth and automated reply handling through Duo Inbox on Elite.
Lavender is an AI email coach that runs inside Gmail and Outlook and scores each sales email as a rep writes it, flagging length, reading level, personalization and subject line issues. It now also offers Ora, an AI sales agent sold separately.
The Email Coach has a free tier and paid plans from about $27 per month, which makes it one of the cheapest ways to raise reply rates on human-written outreach.
How We Evaluated These Tools
We built this list for B2B sales leaders choosing where to invest in AI first. We reviewed each vendor’s product pages, pricing pages and documentation in November 2026, and cross-checked pricing against independent buyer reports where vendors do not publish rates.
Job coverage: which stage of the sales process the AI actually automates
Depth of AI: assistance, automation or autonomous agents
Data and integrations: CRM sync, data quality and channel coverage
Pricing transparency and total cost for a 5 to 50 rep team
Fit: the team size and motion each tool serves best
How To Choose AI Sales Tools
Start with the bottleneck. If reps spend their days building lists, start with data and enrichment tools like Apollo or Clay. If they write too many emails, look at engagement platforms and AI writing. If managers cannot see what happens on calls, start with conversation intelligence.
Next, decide how much autonomy you want. Copilots such as Lavender and HubSpot’s AI assistant help reps work faster. AI SDRs such as 11x run whole outbound sequences with light human review. Read our guide to what an AI SDR is before replacing human prospecting.
Finally, budget for the full cost. Many AI tools combine seat prices with credits, platform fees or minimum contracts. Our breakdown of what AI sales tools cost in 2027 shows typical ranges by category.
Frequently Asked Questions
What are AI sales tools?
AI sales tools are software products that use machine learning and large language models to automate or assist sales work, including prospect research, data enrichment, outreach writing, calling, meeting notes, CRM updates, coaching and forecasting.
What is the best AI sales tool for small teams?
Apollo is the most common choice for small teams because it combines data, sequences and a dialer with a free plan and published per-seat pricing. HubSpot Sales Hub is a strong alternative for teams already using HubSpot CRM.
Can AI replace SDRs?
AI SDRs such as 11x, Artisan and AiSDR can run research, outreach and meeting booking for parts of the outbound motion. Most teams use them to add capacity or cover lower-priority segments while human reps handle strategic accounts and complex conversations.
How much do AI sales tools cost?
Prices range from free plans and roughly $20 to $120 per user per month for data, engagement and assistant tools, to several thousand dollars per month for autonomous AI SDRs and enterprise revenue intelligence platforms that add platform fees.
Which AI sales tools work with Salesforce?
Gong, Salesloft, Outreach, Nooks, Clay (on Growth and above), Apollo and Amplemarket all integrate with Salesforce. Salesforce also offers its own Agentforce AI agents for sales.
Conclusion
There is no single best AI sales tool, only the best tool for the job your team needs done. Apollo and Clay lead on data, Gong and Salesloft on intelligence, 11x on autonomous outbound, Nooks on calling, and Lavender on helping reps write better email. Most teams end up with two or three of these working together.
