The top B2B and SaaS PPC agencies for 2027 are Directive for revenue-focused paid search at software companies, Hey Digital for SaaS teams that want trial and demo growth across Google and LinkedIn, and Powered by Search for B2B SaaS demand generation with a long track record. KlientBoost, NoGood, TripleDart, Kalungi, Disruptive Advertising, HawkSEM and Clix Marketing complete the list.
B2B paid search is a different job from ecommerce. Sales cycles are long, many searches come from researchers rather than buyers, and the conversion that matters often happens in the CRM weeks after the click. The agencies worth hiring import offline conversions, bid on pipeline or revenue rather than form fills, and know how to use LinkedIn Ads and Microsoft’s LinkedIn profile targeting alongside Google.
Every agency below works mainly or heavily with B2B and SaaS companies.
B2B And SaaS PPC Agencies At A Glance
Agency
Headquarters
Founded
Best For
Engagement
Directive
Irvine, CA
2014
Revenue-focused SaaS paid search
Custom quote
Hey Digital
Tallinn, Estonia
2019
SaaS trials and demos
Custom quote
Powered by Search
Toronto, Canada
2009
B2B SaaS demand generation
Retainer
KlientBoost
Costa Mesa, CA
2015
PPC with landing pages and CRO
$1,000+ projects
NoGood
New York, NY
2016
Growth teams across paid and content
Custom quote
TripleDart
Plano, TX
2020
SaaS PPC for startups and scaleups
Custom quote
Kalungi
Seattle, WA
2018
Full B2B SaaS marketing teams
Custom quote
Disruptive Advertising
Pleasant Grove, UT
2011
SaaS PPC plus CRO
$5,000+ projects
HawkSEM
Los Angeles, CA
2006
Closed-loop lead tracking
$1,000+ projects
Clix Marketing
Louisville, KY
Not published
B2B paid search, social and display
Custom quote
The Best B2B And SaaS PPC Agencies In 2027
1. Directive: Best For Revenue-Focused SaaS Paid Search
Directive was founded in Irvine, California in 2014 and focuses on performance marketing for software and technology companies. Its customer generation approach ties paid search to pipeline and customer lifetime value instead of lead volume.
It is the right pick for SaaS companies with higher contract values and long sales cycles that need clean attribution and value-based bidding.
Hey Digital is a SaaS-only PPC agency founded in 2019 and headquartered in Tallinn, Estonia. It runs Google Ads, LinkedIn and paid social for software companies, builds ad creative and landing pages, and focuses on two numbers: free trial signups and meetings booked.
Its clients have included manufacturing software company Katana. It suits Series A to C SaaS teams that want an agency that feels in-house.
Powered by Search has worked with B2B software companies from Toronto since 2009 and serves more than 100 SaaS brands. It runs paid media, SEO, content and RevOps under its Predictable Growth method.
It is best for mid-market and enterprise SaaS companies with a marketing leader in place that want paid search connected to demand generation.
4. KlientBoost: Best For PPC With Landing Pages And CRO
KlientBoost manages Google, Microsoft and LinkedIn for SaaS, cybersecurity and B2B service clients, and builds the landing pages behind its campaigns. Reviews mention lower cost per acquisition and better lead quality for software companies.
Clutch lists a $1,000 minimum project.
5. NoGood: Best For Growth Teams Across Paid And Content
NoGood was founded in New York in 2016 and works in small growth squads that combine paid acquisition, content and AI search visibility for B2B SaaS companies.
It suits companies that want paid search run inside a wider experimentation program.
6. TripleDart: Best For SaaS PPC At Startups And Scaleups
TripleDart, founded in 2020 and based in Plano, Texas, works primarily with SaaS companies. Clients have included ImageKit, Avoma and CleverTap.
It is a good fit for startups and scaleups that need SaaS-specific paid search and LinkedIn campaigns without enterprise agency pricing.
7. Kalungi: Best For Full B2B SaaS Marketing Teams
Kalungi was founded in Seattle in 2018 and works only with B2B SaaS companies. It is a HubSpot Diamond Partner and provides fractional CMO leadership alongside execution, including paid search.
Choose it if you need a whole marketing function, not just a PPC manager.
Disruptive Advertising runs SaaS and B2B paid search alongside conversion rate optimization, and its Clutch reviews include software, onboarding and cybersecurity companies.
It offers a free audit and lists a $5,000 minimum project.
HawkSEM lists B2B PPC among its specialties and runs Google, Microsoft, LinkedIn and account-based campaigns for software and B2B service firms. Its ConversionIQ technology links clicks to closed deals.
Clutch lists a $1,000 minimum project.
10. Clix Marketing: Best For B2B Paid Search, Social And Display
Clix Marketing is a paid media agency specializing in paid search, social and display, with many B2B clients for whom LinkedIn Ads is central to lead generation. It has worked with cybersecurity company Radware.
It suits B2B companies that want a dedicated paid media team with deep LinkedIn experience.
How We Evaluated These Agencies
We reviewed agency sites, client lists, Clutch and DesignRush profiles and published B2B work in November 2026. We weighted:
Share of B2B and SaaS clients
Offline conversion imports and CRM integration
LinkedIn Ads and Microsoft LinkedIn profile targeting
Bidding on pipeline, revenue or qualified leads instead of raw form fills
Pricing model and minimums
What To Ask A B2B PPC Agency
Ask how the agency defines a conversion, how it gets opportunity and revenue data back into Google and Microsoft, and how it separates researchers from buyers in search terms. A good B2B agency will want access to your CRM before it touches bids.
B2B advertisers should also look at our Microsoft Ads agencies list, since LinkedIn profile targeting on Microsoft is one of the cheapest ways to reach decision makers in search.
Frequently Asked Questions
What is the best B2B PPC agency?
Directive is the most established B2B SaaS PPC agency, Hey Digital is a strong SaaS-only specialist, and Powered by Search is a long-running B2B SaaS demand generation partner. The best fit depends on contract value, sales cycle and budget.
How is B2B PPC different from B2C PPC?
B2B PPC deals with longer sales cycles, smaller search volumes and conversions that happen in the CRM. It relies more on offline conversion imports, LinkedIn targeting and qualified lead definitions than B2C campaigns do.
Should B2B companies use Microsoft Ads?
Often, yes. Microsoft Advertising is the only search platform with LinkedIn profile targeting, letting B2B advertisers filter by company, industry and job function, frequently at lower cost per click than Google.
How much do B2B PPC agencies charge?
Most charge a monthly retainer, a percentage of ad spend or a mix. B2B specialists tend to price higher than generalist agencies because the work includes CRM integration and pipeline reporting.
Conclusion
B2B paid search pays off when the agency measures pipeline instead of clicks. Start with Directive for enterprise SaaS, Hey Digital or TripleDart for SaaS startups and scaleups, Powered by Search for demand generation, and Kalungi if you need a full marketing team.
