Best White Label Reporting Dashboards For Agencies In 2027

Last updated: November 13, 2026

The best white label reporting dashboards for agencies in 2027 are AgencyAnalytics for per-client pricing and an all-in-one client portal, DashThis for simple white label dashboards, and Whatagraph for polished cross-channel reports. Swydo, Databox, Klipfolio, Looker Studio, Supermetrics, NinjaCat and Reporting Ninja complete the list.

White label reporting lets an agency send dashboards on its own logo, colors and domain. The main differences between tools are the pricing model (per client, per dashboard or per data source), the number of connectors, and how much the client can explore on their own.

Pricing below is from vendor pricing pages in November 2026 and can change.

White Label Reporting Dashboards At A Glance

Tool	Pricing Model	Starting Price	Best For
AgencyAnalytics	Per client	$20 per client per month	All-in-one client portal
DashThis	Per dashboard	From $54/mo, white label on Professional	Simple white label dashboards
Whatagraph	Per data source tier	Go from $286/mo	Polished cross-channel reports
Swydo	Per data source	$69/mo with 10 sources	PPC-heavy agencies
Databox	Per data source	From $71/mo annual, white label add-on	KPI dashboards and goals
Klipfolio	Bundle	White Label Bundle $299/mo	Custom metrics
Looker Studio	Free	Free	Budget-conscious teams
Supermetrics	Per connector	Custom by plan	Data pipelines to Sheets and BI
NinjaCat	Custom	Custom quote	Large multi-location agencies
Reporting Ninja	Per account	Custom by plan	Low-cost scheduled reports

The Best White Label Reporting Dashboards In 2027

1. AgencyAnalytics: Best All-In-One Client Portal

AgencyAnalytics was founded in Toronto in 2010 and is built for marketing agencies. It combines dashboards, automated reports, SEO tools and a branded client login.

Its Core plan starts at $20 per client per month, which scales cleanly as an agency adds accounts.

2. DashThis: Best Simple White Label Dashboards

DashThis was founded in Quebec City in 2011. It focuses on fast, easy dashboards with prebuilt templates for PPC, SEO and social.

Plans start from $54 a month, with white labeling included from the Professional plan at $164 a month.

3. Whatagraph: Best Polished Cross-Channel Reports

Whatagraph was founded in Amsterdam in 2015. It blends data from many marketing sources into visually polished reports and dashboards.

The Go plan starts at $286 a month, and the Max tier with fuller white labeling runs from $812 a month billed annually.

4. Swydo: Best For PPC-Heavy Agencies

Swydo was founded in Hilversum, Netherlands, in 2013. It is strong on Google Ads, Microsoft Ads and Meta reporting, with KPI monitoring and templates.

Pricing starts at $69 a month with 10 data sources.

5. Databox: Best KPI Dashboards And Goals

Databox was founded in Boston in 2011. It focuses on KPI dashboards, goals and benchmarks across marketing, sales and finance data.

Paid plans start from around $71 a month billed annually, and white labeling is a paid add-on.

6. Klipfolio: Best For Custom Metrics

Klipfolio offers flexible dashboards with custom metrics and formulas, suited to agencies with technical analysts.

Its White Label Bundle is listed at $299 a month.

7. Looker Studio: Best Free Option

Looker Studio is Google’s free reporting tool, with native connectors for Google Ads, GA4 and Search Console.

It has no true white label, but you can brand reports with your own logo and colors. Third-party connectors for other platforms usually cost extra.

8. Supermetrics: Best For Data Pipelines

Supermetrics, based in Helsinki, moves marketing data into Looker Studio, Google Sheets, Excel and data warehouses.

It suits agencies that build their own branded reports on top of a reliable data feed.

9. NinjaCat: Best For Large Multi-Location Agencies

NinjaCat is a marketing data and reporting platform used by larger agencies and media groups, with white label reporting and data management.

Pricing is by custom quote.

10. Reporting Ninja: Best Low-Cost Scheduled Reports

Reporting Ninja offers template-based client reports for Google Ads, Analytics, Meta and other platforms, with white label branding and scheduled email delivery.

It is a lightweight choice for small agencies.

How We Evaluated These Tools

We reviewed vendor pricing pages, documentation and review sites in November 2026. We weighted:

• Depth of white labeling (logo, colors, custom domain, branded email)
• Number and quality of marketing connectors
• Pricing model and how it scales with clients
• Client portal and self-serve access
• Ease of building templates

How To Choose

If you have many small clients, per-client pricing (AgencyAnalytics) is usually cheapest. If you have few clients with many channels, per-dashboard tools like DashThis can work out better. If budget is tight, start with Looker Studio and add a connector tool.

For white label PPC partners to report on, see our white label PPC agencies list.

Frequently Asked Questions

What is a white label reporting dashboard?

It is a reporting tool that lets an agency present client dashboards and reports under its own brand, logo and domain instead of the software vendor’s.

What is the cheapest white label reporting tool?

Looker Studio is free, though it lacks full white labeling. Among paid tools, AgencyAnalytics starts at $20 per client per month and Swydo at $69 a month.

Which reporting tool is best for PPC agencies?

Swydo and AgencyAnalytics are both strong for Google Ads, Microsoft Ads and Meta reporting.

Do these tools offer a custom domain?

Most agency-focused tools, including AgencyAnalytics, DashThis and Whatagraph, offer custom domains on higher tiers.

Conclusion

AgencyAnalytics is the safest all-round pick for agencies, DashThis is the simplest, and Whatagraph produces the most polished reports. Check current pricing before committing, as tiers change often.

For more lists, comparisons and guides, visit our White Label & Outsourced Marketing hub.