Netflix took 3.5 years, Facebook took 10 months, and Instagram blew us away with 2.5 months.

And then, ChatGPT suddenly shot up, raising its first million users in just 5 days. In January 2023, the AI-powered platform reached the mark of 13 million users per day. 

Moreover, in just a couple of months after its release, the technology became the hot topic of thousands of articles, broke audience growth records, managed to cause quite a stir at Google, and earned the title of the ‘most important’ innovation of the 21st century from Microsoft co-founder Bill Gates. Not since the iPhone was first released have we seen a technology so rapidly catch people’s attention.

Do not be among the ones to shy away from new tech; instead, stay on the edge of breaking trends. Dive into eleven ideas on how to use ChatGPT for marketing with ChatGPT prompts for marketing that will help you evaluate your efforts. 

What Are The Key Ways To Use ChatGPT In Marketing?

Every marketer’s life has become a little easier after ChatGPT’s launch. ChatGPT uses algorithms for marketing that help specialists save time, brainstorm ideas, and run important research in just minutes.

Let’s discover a few ways that can help you automate routine, save time, and add a touch of creativity to your work.

SEO

1. Generate compelling meta descriptions, engage internet users, and make them click.

One of the things that ChatGPT is best at is writing SEO meta descriptions.

In the image below, we only gave GPT-3.5 the lead to the article, but you can paste the entire article as well. Here’s what the AI model gave us: 

Copywriting

2. Create long-form, SEO-optimized content for your corporate blog, personal blog, or external resources

Using ChatGPT for copywriting can help generate engaging content that resonates with your target audience. ChatGPT Humanizer supports to traces AI in the content and allow you to make it an accurate information for the readers. To make your efforts as effective as possible with the AI model, determine what you want to write content about. Through ChatGPT Prompts you can create an authentic content that you want. Use a keyword research tool to identify keywords related to your topic.

Start your compelling copy by writing an introduction that gives an overview of the topic, uses keywords, and draws the reader in.

Prompt: Here is some text for an article I need long-form copy for:

“How to stay ahead when new AI solutions drop every hour? Here are generative AI examples for businesses to use with any budget. The topic is Generative AI Examples: How Companies Innovate Fast with AI.”

Keep prompting ChatGPT until your article has covered everything you want to include.

Prompt: Repeat the task, expand the content, and add bullet points.

ChatGPT for content marketing and long reads is already actively used all over the globe. For instance, a product design manager Ammaar Reshi published a 12-page children’s book without ever picking up a pen and paper. He used ChatGPT to generate the text and created illustrations with MidJourney. The book is available on Amazon. 

3. Improve your copies

ChatGPT doesn’t just generate new texts; it can work with content you’ve already created. For instance, you can ask it to supplement the completed article with cases, shorten the text, write an introduction based on key points, and more.

Prompt: Write an introduction based on the following article.

Tip: Avoid using ChatGPT for sensitive topics! Vanderbilt University used AI to generate an email to its students about a mass shooting at Michigan State that killed three students and injured five more people. At the end of the email was a surprising line: “Paraphrase from OpenAI’s ChatGPT AI language model, personal communication, February 15, 2023.”

It caused a huge outcry from students. That’s simply because, in times of crisis, we want human connection. The letter was intended to show the addresses that the university wasn’t indifferent to their suffering. However, having delegated the task to an AI model, it appeared that the university didn’t manage to write the letter on its own. The letter contained information but not introspection. There was no human connection.

4. Generate compelling CTAs 

Many factors influence the decision to buy a product, register on the website, share contact details, or subscribe to a service. One of them is contained in three letters: CTA or call-to-action. CTAs must summarize the company’s core message, using strong command verbs that evoke emotion or enthusiasm to hammer the point home.

ChatGPT appeared to generate a call-to-action well when we asked it to come up with five engaging CTAs.

Prompt: List five engaging CTAs for an international chatbot developer.

ChatGPT’s CTAs combine a sense of urgency with an example of a possible competitive advantage. An AI-powered chatbot for lead generation will suggest appropriate CTAs or products/services at the best moment, without human intervention. That’ll help the user and increase the chances of conversion but also provide the business with valuable insights into what users look for.

5. Create outlines for your blog posts

If you are working on a blog post, ChatGPT can provide you with new ideas in a structured outline. Ask ChatGPT to generate an outline for an article using your major keyword.

Prompt: Create a basic outline for a 1,500-word article with the keyword: “How Can A Chatbot Help In Your SEO Campaigns?”.

6. Create attention-grabbing headlines

A well-crafted headline (or subject line in the case of an email) can make a big difference in the success of your written content. ChatGPT uses its NL processing algorithms to analyze the topic and can generate headlines that are most likely to capture the attention of the specific target audience.

Here are the steps that are worth to use to get ChatGPT to deliver the good results:

• Provide ChatGPT with the main keyword, topic, or content idea.
• Ask ChatGPT to create a list of potential titles or headlines using your keyword.
• Review the list and select the one that is most compelling based on brand voice, marketing goals, and target audience.

According to leading SEO tool Semrush, 10- to 13-word headlines drive twice as much traffic and 1.5x more shares than those under seven words. Lists, guides, and ‘How to’ or ‘Where to’ headings garner the best results, particularly those that speak directly to the reader. Use a headline analyzer to score your headline quality. The tool will rate the headline’s SEO value and its ability to result in social shares.

Prompt: Create a high-ranking 13-word headline for an article using the keyword “How to Use Instagram Chatbot.”

The process of creating a headline takes much less time than trying to come up with one yourself. Sometimes the AI model offers headlines in the style of yellow journalism (reckless and provocative), but they can be edited by writing the request: “make it more business-style/formal.”

7. Come up with fresh ideas for your content plan

ChatGPT can generate interesting ideas for a content plan or create a list of topics for future posts based on users’ interests, needs, and pain points. We’ve tried to create a full-fledged content plan for a chatbot developer using ChatGPT-3.5.

Prompt: Come up with 10 LinkedIn post topics to promote chatbot development services.

If you want to be more specific, feed ChatGPT detailed information about your target audience, tone of voice, and marketing goals to generate more tailored content ideas.

Email marketing

8. Generate high-converting emails and multi-day sequences

Are you spending too much time thinking about what to write in emails? Imagine if your newsletter could write itself. ChatGPT for email marketing generates fresh ideas, copy, and imagery with a few clicks. Plus, you can integrate ChatGPT with Gmail, effortlessly personalizing each message and responding to inquiries in real-time.

Prompt: Write a cold newsletter to a potential client (business owner) that tells about our company (a chatbot developer) and invites a free call to discuss how a chatbot can help his business grow.

If you don’t like the output, specify the task. For instance, the first version of the newsletter may take up two screens, so you can ask that it be shortened.

*About 28% of work time — that’s 13 hours in an average workweek — humans spend woofing on email. Empty your Gmail inbox with a GPT-3.5-powered extension MailBuddy that handles the routine writing work! At your command, MailBuddy will read the emails and craft responses in seconds based on the context. All you need to do is hit “send”.

You may also be interested in other best AI email assistants available today so you can save time and energy when crafting your next engaging and original newsletters, sorting and prioritizing emails, scheduling meetings, and much more.

More

9. Maximize marketing results

If you work with clients or own a business, you’ve definitely faced a bounce rate or the percentage of visitors who leave a website/app after viewing a single page. It indicates how frequently users visit your product without interacting or exploring further. However, if you then decide to aim for a 0% bounce rate, you will find yourself discouraged: the average bounce rate is 26–70%. To land it anywhere under 20% is quite unlikely.

Especially if you run paid marketing/advertising campaigns, there is a high risk of flushing money if you don’t determine the user’s intent properly. To decrease the bounce rate and maximize your marketing efforts, you can use ChatGPT as a chatbot.

*If you own a business, consider doubling your leads and increasing marketing revenue with NoForm AI Sales Assistant. With NoForm.ai, you can qualify potential leads based on your business criteria and convert them into clients at the right moment. Uncover your website visitors’ needs and pain points and use these insights to enhance the customer journey, as well as improve your website and marketing materials. 

Also, expand your business and grow revenue with a partner program: resell a Whitelabel chatbot to your customers under your brand.

Serve your potential clients with:

• Your domain, SSL, logo, colors, fonts, etc.;
• You control your customer pricing; no revenue share;
• Priority access to the professional tech team;
• External specialists built it for you; use it like it is yours;
• If you have bespoke needs, let’s make it happen.

Surely, businesses can have very specific requirements. These special features can be built on request on top of our product. In addition, external specialists will ship you every new feature update and a bug fix that they roll out regularly. Enter new markets, become a chatbot reseller, create new income streams, embark on a journey of growth, and keep the money pouring in.

10. Conduct a basic competitor analysis 

ChatGPT will help a marketer analyze competitors’ websites and compare them with your company. We recommend asking the AI model to format the results in the form of a table. To do this, set ChatGPT criteria for comparison: price plans, functionality, etc.

Note that the last version, ChatGPT-4, has access to information on the Internet until January 2023, so some info may be out of date in the future.

11. Run a brainstorming session

You can ask ChatGPT to generate ideas for a text, video, game, and illustration or improve existing ones. For instance, you’ve decided that you want to show some funny and fictional sport. ChatGPT will think in detail about what kind of game it is, its rules, etc.

In 2023, McDonald’s asked ChatGPT what the perfect fried chicken should be — and built a marketing campaign around the answer. The brand cooked AI chicken and got tons of sales, reach, and engagement in Thailand.

How To Use ChatGPT For Marketing: Basic Rules & Recommendations

From competitor analysis to creating captivating content and boosting audience engagement with attention-grabbing newsletters or CTAs — how exactly do you use ChatGPT to enhance your marketing strategy and content creation?

• Identify what tasks ChatGPT performs better or quicker than you can do manually. The tasks will generally be recurring processes such as writing an email sequence, optimizing blog titles or meta descriptions, clustering keywords, etc.
• Ask one question at a time. If you have multiple questions or requests, separate them into individual prompts to help ChatGPT focus on one topic at a time.
• Be concise and specific. Make sure your prompt is easy to understand and doesn’t contain any unnecessary information. Make sure your prompts are precise. Use short sentences with specific requests.
• Explain the context. Details about the target audience, platform, and intention can help to generate the desired result.
• Always review the results. Make sure to read the generated response for misleading or untrue claims.

Last but not least, be patient. ChatGPT for digital marketing may not provide the desired output on the first attempt. Rephrase your prompt or provide additional context to help the AI model understand your request better.

Now, let us walk you through major ways to use ChatGPT in social media marketing and digital marketing in general as well as some prompts we’ve tried to get effective results.

Conclusion

In conclusion, we have asked the technology, “How Can ChatGPT Help Marketing Specialists?” This is the reply the bot gave us after a few seconds:

Apply GPT-powered chatbots to get better analytics, marketing advice, or insights from reports and large SQL databases in seconds—no need to call for data analysts or look through dozens of reports to compile takeaways or comparisons. AI will do the job, leaving out time for smarter business decisions.

Generate unique marketing campaign ideas, witty headlines, bold CTAs, long-format content that is tailored to their target audience, and more with modern AI-powered solutions!