The iGaming industry in Canada is growing year after year and has proven a much more popular alternative for Canadians than having to go to a land-based casino, particularly since the pandemic.

And the shift to online casinos has made this marketplace extremely crowded. Ensuring that those in the iGaming industry have to use all the innovation they can to set themselves apart from the rest and gain that all-important competitive advantage.

And one way that is underutilized by a lot of iGaming websites in Canada and also worldwide is blogging. This is a non-time-intensive method of not only building up your SEO but also appealing to search engines, helping your ranking, and keeping your audience informed about what’s going on and any new games that might be coming out.

Today, we are going to look at five of the top tips when it comes to improving your iGaming blog.

6 Ways To Improve Your iGaming Blog In Canada

1. Be consistent

One of the key strategies behind successful blogging, not only for iGaming websites but for websites in general, is to be consistent. You don’t want to overload your audience by publishing several blogs each week, but rather maybe one every few days. At the same time, you don’t want it to be too infrequent, as you want to maintain a constant presence both on the search engines and on social media.

These blogs not only serve as a help towards your ranking on the major search engines, such as Google, but they can also be shared on your social media platforms, further enhancing your brand.

2. Find out what times are best

In the iGaming industry, you are usually best off posting blogs and sharing them in the evenings and weekends. You’ll want to think of a time when people are usually looking for online casinos and iGaming websites or when most of your user base signs on. You can also find some of the best casinos at casinos.com.

This can sometimes vary from country to country, but finding out when the peak times are maximises your chances of getting as much exposure to your blog as possible and thus driving as much traffic as possible towards your iGaming website, hopefully converting into new players on your website.

3. Implement link building

As the name suggests, link building involves building links between websites. But you’re probably wondering what websites? Well, if you’re in the iGaming industry, you’re going to want links from authoritative and reputable sources. The more trusted the website that you’re getting a link from, the higher your score will be amongst the major search engines.

This also means that you will start to rank higher amongst iGaming terms, which will also give you a competitive advantage against your competitors.

4. Make sure that the blog is optimized for mobile

More people than ever before access iGaming websites and the internet in general through their smartphones. Having your blog not optimized to be read on smartphones can harm your SEO score and will also frustrate any visitors to the blog page itself. Even to the point where they might leave the page.

Most of the common website builders now will automatically change it so that it is responsive and optimized for smartphones, but not all website builders do this, so it’s important that you make sure that your blog is mobile-friendly.

5. Try to encourage your followers to share

If you have a community or a following on your iGaming website, it’s very important that you utilize your influence over this community to get your blog post spread as far as possible. To do this, however, you need to give them an incentive as to why they would share the post.

For example, if you’re an iGaming website, one such incentive could be that five people at random will be chosen for a free bet or a free Spain if they like and share a particular blog post across their social media that you’re really trying to push.

6. Keep the content fresh

Google loves fresh content. As do the other major search engines. What they do not like is a blog that has been copied and rewritten. They like stuff that is fresh to their search engine, as that’s what their search engine likes. If it is too similar, then it will not help your ranking in the search engines.

Another form of content that search engines like is evergreen content. These are usually things, such as guides, that are always green. Meaning they aren’t date-specific and can be relevant over a longer period of time.

Conclusion

If you run an iGaming website and have a blog, if you utilize the tips that we have run through today, if you’re not already, they will indeed help your ranking on Google and the other major search engines and also help to build brand awareness and hopefully drive more players to your website.